Customer Service
Customer Service can make or break your renewal rate. Customer service, at its core, is ensuring that your subscribers and members are so they will continue doing business with you. Seems simple, right? Yet it’s becoming increasingly complex as the responsibilities of customer service change, the number of customer service channels expand, and customer expectations increase. When you consider that 82% of consumers have stopped doing business with a company because of bad customer service, you begin to understand the scope of the issue. The good news? Customer service still comes down to prompt, honest, empathetic communication with your customers, and even small companies can do it well.
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Launching a marketing campaign to support an existing or new subscription business, membership, or product? You don’t need a big marketing budget to get started,
Understanding the details of subscription marketing for trial offers can make a huge difference in the conversion rates and the lifetime value of your subscribers.
Does your CFO always say no to your budget requests?Learn what your CFO needs to hear so you can secure budget for your Subscriber Retention
Referrals are one of the most effective ways to generate new subscribers for your site at a very low cost, but not nearly as many
Understanding how payments work is a key foundation to selecting the right vendors for your subscription or membership business. This guide will help you understand
As your business grows, it will eventually be time to scale your customer service activities. This article highlights the customer service challenges a large organization
Your first customer service hire is a key role within your organization, regardless of whether the position is full or part-time. This article explores what
One of the best foundations for good customer service is preparing for the common questions that frequently come up. It’s imperative to identify inquiries that
When you’re ready to implement customer service activities, you’ll have to decide whether to hire direct employees or to leverage an outsourced call center. Companies
Whether you’re new to running customer service or at a growing company that is just building out a formal customer service department, preparing a customer
Customer Service, while simple in theory, is quite complex. Keeping customers happy so they can continue to doing business with you is becoming increasingly more
Offering a subscription trial is often the most debated and discussed topic for subscription businesses. No matter how much experience your team has, the best
A third of consumers have complained about companies on social media, and almost 40 percent are OK with using social channels for customer support. Whats
By the end of 2018, Amazon Prime counted 101 Million members. With monthly and annual plans, Amazon Prime members qualify for expedited shipping, enjoy media
Customer surveys are fast and cheap and are extremely effective for gathering market research, if you follow some easy tips. There is a dark side,
Resource allocation is often the Achilles heel of growing SaaS or subscription-based businesses. Many organizations opt to build their own tools to manage critical processes.
For the purposes of data mapping, and the requisite notice that will be required in privacy policies, you will need to know the business or
Building Customer-Focused Products: An Insiders Guide to Market Research,is a series compiled by product owners with decades of experience in creating and launching successful subscription
Building Customer-Focused Products: An Insiders Guide to Market Research,is a series compiled by product owners with decades of experience in creating and launching successful subscription
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Latest
After putting it on hold indefinitely, Wink will move forward with its subscription plan on July 27. Non-subscribers will retain limited functionality.
Panera is offering free hot and iced coffee and hot tea all summer to new and existing subscribers to its MyPanera+ coffee subscription program.
Online pet food and supply retailer Chewy reported net sales of $1.62B for Q1 2020, a 46.2% increase year-over-year, showing a shift in customer behavior.
Originally announcing its move to a subscription model on May 6, Wink has delayed the switch indefinitely after receiving significant customer backlash.
Netflix is canceling streaming video subscriptions that have been inactive for more than a year. Subscribers should watch for an email or in-app message from
Mindfulness and meditation app Headspace is offering free one-year subscriptions to U.S. workers who are unemployed or furloughed.
Despite the serious business challenges resulting from the COVID-19 pandemic, the expansion of the subscription-based economy doesn’t appear to be slowing down. That is attracting
Smart home hub provider Wink outraged customers last week when it unexpectedly announced a switch to the subscription model.
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