A quiet policy change could reshape how brands acquire and measure subscribers — and signals Google’s recognition of recurring revenue as core to retail.
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New Zealand’s first criminal conviction for misleading subscription practices highlights global enforcement trends and the rising cost of opaque marketing.
Trust is now the strongest driver of retention, renewal, and growth in the subscription economy. Here’s how to build it into your marketing—and track the
The low-cost subscription option reflects regulatory pressure on data consent and could serve as a test case for broader adoption across global markets.
The Swedish publisher introduces a $4.99/month subscription showing how subscription models can extend the life — and revenue — of mature products.
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Onboarding has always been critical to subscription success. In the age of customer AI bots, subscription executives must rethink how they guide, engage, and retain
Discover where your customers cancel subscriptions and learn actionable strategies to reduce churn, improve retention, and strengthen customer relationships.
Learn how to use subscription revenue data signals to reduce churn, drive upsells, and optimize renewals. A practical guide for subscription executives ready to act
Marc Roth unpacks the implications of the 8th Circuit decision, ongoing ROSCA risks, and why compliance prep still matters.
Learn from Mark Roth of Cobalt Law about the FTC’s negative option rule, new state laws, and what subscription businesses must do.
Law going live this week requires clear disclosures, easy cancellation, and express consent. Businesses may owe three times the unauthorized amounts as a refund or
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Walmart adds flexibility and perceived value with Paramount+ or Peacock access, while Costco leans on exclusivity and enforcement to drive tier upgrades.
Effective September 2, 2025, Massachusetts’ “Unfair and Deceptive Fees” regulation (940 CMR 38.00) bans hidden charges and sets strict standards for subscription trials, auto-renewals, and
Recurring orders surged nearly 15% year-over-year, underscoring Chewy’s reliance on subscription revenue while signaling the company’s shift toward a broader membership model.
Settlement bans Paddle from processing payments for tech-support telemarketers and raises new scrutiny on merchant-of-record models used in subscription billing
New perks tied to a broader strategy to increase customer lifetime value and store-level margins ahead of its North American IPO.
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