Amid legal challenges and Congressional review, the FTC’s long-anticipated rule on negative option marketing is set to take effect in January.
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Improved Revenue Growth Driven by Reserve Success and New Offerings; Subscription Business Rebounds Amid Optimized Marketing and Operational Strategies
Chewy sees improved profitability and sustained growth in autoship subscription revenue, reflecting the strength of its subscription-based model.
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Subscription Streaming Revenue Climbs 8% as Warner Music Group Implements Layoffs Amid Strategic Challenges
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As subscriptions become ubiquitous, it’s time to rethink their use. Discover when subscriptions add value, when they don’t, and alternatives that respect customer needs.
Coverage of the FTC’s latest hearing on proposed amendments to negative option billing rules, featuring industry pushback and debates over consumer protection and business
Upselling and cross-selling are powerhouse strategies for subscription businesses that want to increase revenue and offer more value to their customers.
Why Connecting Emotionally with Subscribers Outperforms Traditional Product Pitches
Improve your subscription business bottom line by tackling one of the more technical and often overlooked aspects of customer retention—payment processing efficiency.
Expert Analysis from Cobalt Law’s Marc Roth on the FTC’s Final Negative Option Rule—What’s Changed, What’s Next, and How It Impacts Your Business
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Join Subscription Show 2024, the leading event for B2C, D2C, and B2B subscription professionals, in NYC on Oct 22-23. Discover strategies for growth, retention,
Paramount Global begins layoffs, cutting 15% of its U.S. workforce to save $500 million as it adapts to industry changes and prepares for a
The NMPA’s Allegations Against Spotify Highlight Critical Issues of Consumer Rights, Fair Competition, and the Equitable Treatment of Content Creators
X, formerly Twitter, rolls out a new ‘Articles’ feature enabling long-form content creation in a move to increase revenue and user engagement.
Mark Roth of Cobalt Law provides the latest updates on the FTC’s stalled Negative Option Rulemaking and California’s evolving AB 2863 legislation.
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