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Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton

Inside WBD’s Corporate Split: A Strategic Playbook for Subscription Growth

Business Operations, Business Strategy, Case Studies, Direct-to-Consumer, Entertainment and Streaming, Mergers and Acquisitions, Start Here, Subscriber Only /

Warner Bros. Discovery isn’t just breaking up—it’s reorganizing for growth. Here’s what subscription executives can learn from their structural reset.

Inside WBD’s Corporate Split: A Strategic Playbook for Subscription Growth Read More »

Warner Bros. Discovery to Split Into Two Companies, Assigns Bulk of Debt to Linear TV Business

Business Strategy, Direct-to-Consumer, Entertainment and Streaming, Industry Announcements, Mergers and Acquisitions, News /

Move separates declining pay-TV assets from streaming and studio operations as company prepares to restructure billions in debt and focus on long-term digital growth

Warner Bros. Discovery to Split Into Two Companies, Assigns Bulk of Debt to Linear TV Business Read More »

Venice, Italy - October 12, 2019: Sign Of Disney Store. Disney I

Disney Cuts Hundreds in Latest Round of Layoffs Amid Streaming Shift and Cost Discipline

Business Operations, Consumer Media and Publishing, Direct-to-Consumer, Entertainment and Streaming, Industry Announcements, News /

Targeted layoffs hit marketing, TV, and finance teams as Disney streamlines operations and doubles down on profitability in its subscription-driven future.

Disney Cuts Hundreds in Latest Round of Layoffs Amid Streaming Shift and Cost Discipline Read More »

Reservoir Media’s Streaming Revenue Jumps 17% to $60.5M—With Strategic Lessons for Subscription Leaders

Business Strategy, Consumer Media and Publishing, Direct-to-Consumer, Entertainment and Streaming, FInance, Industry Announcements, Subscriber Only, Uncategorized /

Strategic catalog acquisitions and international expansion helped Reservoir grow recurring digital revenue—offering valuable lessons for streamers and subscription businesses alike.

Reservoir Media’s Streaming Revenue Jumps 17% to $60.5M—With Strategic Lessons for Subscription Leaders Read More »

What Campbell’s Q3 Earnings Tell Us About the Return to At-Home Cooking—and Why Subscription Brands Should Pay Attention

Business Strategy, Direct-to-Consumer, Research and Benchmarks, Subscriber Only, Subscription Boxes /

Consumers are dining out less, pantry staples are back in demand, and Campbell’s is riding the trend. We dug into their latest earnings—and found insights subscription brands shouldn’t overlook.

What Campbell’s Q3 Earnings Tell Us About the Return to At-Home Cooking—and Why Subscription Brands Should Pay Attention Read More »

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