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Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton

FTC Begins Sending $27.6M+ in Refunds for Unauthorized Billing Schemes

Assocations, Business Operations, Clubs, Consumer Media and Publishing, Consumer Services, Direct-to-Consumer, Magazines, Memberships, News, Newsletters, Regulation and Compliance, Subscription Apps, Subscription Boxes, Subscription Gaming /

Refunds to more than 1.2 million consumers are going out now—an execution milestone that underscores ongoing FTC scrutiny of negative option, “free gift,” and continuity-plan billing practices.

FTC Begins Sending $27.6M+ in Refunds for Unauthorized Billing Schemes Read More »

FTC Invites Public Comment on Petition to Restart Vacated Negative Option Rule

Assocations, Business Media and Publishing, Business Operations, Business Services, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, Newsletters, Regulation and Compliance, SaaS and Cloud Services, Start Here, Subscriber Only, Subscription Apps, Subscription Boxes, Subscription Gaming /

The FTC is soliciting comments through Jan. 2, 2026—while enforcement pressure under existing authorities remains active.

FTC Invites Public Comment on Petition to Restart Vacated Negative Option Rule Read More »

The Subscription Economy’s Great Divergence: Why Vendors Are Consolidating While Operators Expand

Assocations, Business Media and Publishing, Business Model, Business Operations, Business Services, Business Strategy, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, Mergers and Acquisitions, Newsletters, Payment Processing, SaaS and Cloud Services, Start Here, Subscriber Only, Subscription Apps, Subscription Boxes, Subscription Gaming, Technology /

A new market divide is emerging in 2025: vendors are collapsing fragmented tools into unified revenue platforms, while operators diversify through distribution, product expansion, and bundled value.

The Subscription Economy’s Great Divergence: Why Vendors Are Consolidating While Operators Expand Read More »

Man watching sports on streaming TV points remote

ESPN Unlimited and FOX One Surpass 4 Million Sign-Ups as Sports Supercharges Streaming Growth

Business Strategy, Consumer Services, Direct-to-Consumer, Entertainment and Streaming, News, Revenue and Sales, Subscription Business Marketing /

New Antenna data shows strong early adoption for ESPN and FOX’s direct-to-consumer sports services and insights into how sports content drives acquisition and retention across streaming platforms.

ESPN Unlimited and FOX One Surpass 4 Million Sign-Ups as Sports Supercharges Streaming Growth Read More »