Kathleen Greenler Sexton

Kathy Greenler Sexton is the CEO & Publisher of Subscription Insider, a digital media company that delivers intelligence on how to build, market and sell subscription-based products and services. (www.subscriptioninsider.com) She is a recognized expert in digital subscription business models, market strategy, brand development, and digital information products.

Prior to Subscription Insider, Kathy led the SIIA Content Division as its VP & General Manager growing membership and revenue while helping media, publishing and information companies navigate the dramatic changes in content creation, business models, and technology.

Kathy played key executive roles in the successful sale of Individual.com, NewsAlert/ Inlumen, and HighBeam Research. She launched and led the growth of leading digital brands including AltaVista, Individual.com, and HighBeam Research. She also executed turn-around and new-to-market solutions for SIIA, ZoomInfo, Business & Legal Resources, Inlumen, and OrderMotion.

Kathy is also the Managing Partner for Authority Media Network, LLC, the owner of Subscription Insider. She often speaks at industry conferences and co-hosts on the Radio Entrepreneur Network reporting on the Subscription Economy. She lives in the greater-Boston area with her husband and son is an avid skier and Boston sports fan.

Articles

The Enterprise Journey to Advanced Monetization: What You Need to Know

Business Strategy
In this on-demand webinar with leading industry experts, Stephen Hurrell, VP & Research Director of Ventana Research, and Dennis Wall, CEO of BillingPlatform, you will learn best practices for launching and growing advanced monetization models. We will explore key topics to provide insights to help you succeed in your journey, including: the dangers of managing disparate systems, the art and science of an integrated monetization strategy, and future proofing your business.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.
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Subscription Commerce 2021: Recurring Payment Trends You Need to Understand Now

Payment Processing
Learn the key trends your subscription business will need to stay on top of, and more importantly, the strategies you will need to implement in order to minimize their impact.
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Finding and Fixing Leaks in Your Revenue Bucket

Payment Processing
Understand how your organization can adopt new effective retention strategies and tactics. Determine what’s next for your subscription business and how you succeed during COVID-19 and after. Listen to the fireside chat with Michael Daley, Global VP Solution Evangelist at Vindicia, and Rajeev Raman, CEO of Redfast.
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Customer Retention 2020: 5 Trends That Will Change Your Subscription Business

Change is here for the subscription industry. Customer retention is top priority while competition grows and customer expectations shift. So, which trends should be on your radar? And what strategies and tactics should you be using to ensure subscriber growth?
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How to Get Your (Successful) Subscription Marketing Campaign Out the Door

Subscription Business Marketing
Launching a marketing campaign to support an existing or new subscription business, membership, or product? You don't need a big marketing budget to get started, but you do need to market smart. In this Subscription Marketing guide, we outline in detail the 12 steps every subscription marketer needs to understand to kick-start their marketing program and drive profitable revenue, even with a small budget or even little experience.
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Referrals: The Unsung Hero for Creating Subscription and Membership Growth

Subscription Business Marketing
Referrals are one of the most effective ways to generate new subscribers for your site at a very low cost, but not nearly as many subscription businesses use this tactic as they should. In this primer, Subscription Insider walks you through the basic of a Referral Program, complete with a directory of 15 Referral Platforms.
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