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Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton

Finance Teams in Subscription Businesses Are Falling Behind Monetization Demands

Assocations, Business Media and Publishing, Business Operations, Business Services, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, News, Newsletters, Research and Benchmarks, Revenue and Sales, SaaS and Cloud Services, Subscription Apps, Subscription Boxes, Subscription Gaming, Technology /

New research from Zuora reveals that manual workflows, fragmented ownership, and outdated systems are preventing recurring revenue businesses from scaling, forecasting, and innovating

Finance Teams in Subscription Businesses Are Falling Behind Monetization Demands Read More »

What’s Really Working in In-App Subscription Models: Global Benchmarks from 11,000 Apps

Business Strategy, News, Pricing, Research, Research and Benchmarks, Subscriber Acquisition, Subscriber Retention, Subscription Apps, Subscription Business Marketing /

Adapty’s 2025 benchmark report surfaces new insights from 215 million transactions, revealing surprising patterns in plan preferences, retention, pricing, and LTV.

What’s Really Working in In-App Subscription Models: Global Benchmarks from 11,000 Apps Read More »

Click-to-Cancel Rule Vacated by Eighth Circuit on Procedural Grounds

Assocations, Business Media and Publishing, Business Operations, Business Services, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, News, Newsletters, Payment Processing, Regulation and Compliance, SaaS and Cloud Services, Subscription Apps, Subscription Boxes, Subscription Gaming /

FTC Failed to Follow Statutory Process, Leaving National Subscription Requirements in Limbo

Click-to-Cancel Rule Vacated by Eighth Circuit on Procedural Grounds Read More »

Compliance Watch: California’s AB 2863 Goes Live Today — New Rules for Subscription Cancellations and Renewal Notices

Assocations, Best Practice and How To, Business Media and Publishing, Business Operations, Business Services, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, Newsletters, Regulation and Compliance, SaaS and Cloud Services, Start Here, Subscriber Only, Subscription Apps, Subscription Boxes, Subscription Gaming /

Businesses must now offer cancellation methods matching sign-up flows and provide annual renewal reminders for subscriptions started or extended on or after July 1, 2025.

Compliance Watch: California’s AB 2863 Goes Live Today — New Rules for Subscription Cancellations and Renewal Notices Read More »

How to Design Onboarding That Builds Subscribers for Life

Assocations, Best Practice and How To, Business Media and Publishing, Business Operations, Business Services, Business Strategy, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, Newsletters, SaaS and Cloud Services, Start Here, Subscriber Acquisition, Subscriber Only, Subscriber Retention, Subscription Apps, Subscription Boxes, Subscription Business Marketing, Subscription Gaming /

Onboarding has always been critical to subscription success. In the age of customer AI bots, subscription executives must rethink how they guide, engage, and retain subscribers.

How to Design Onboarding That Builds Subscribers for Life Read More »

Pew Study: Most Americans Avoid Paying for News at Paywalls, Undermining Subscription Models

Business Media and Publishing, Business Strategy, Consumer Media and Publishing, News, Research and Benchmarks, Subscriber Acquisition, Subscriber Retention, Subscription Business Marketing /

New data reveals that just 1% of U.S. adults pay when prompted at a paywall, as publishers face growing challenges in converting casual readers into paying subscribers

Pew Study: Most Americans Avoid Paying for News at Paywalls, Undermining Subscription Models Read More »

DirecTV Halts New Satellite Subscriptions in Key Markets to Drive Streaming Adoption

Business Model, Business Operations, Business Strategy, Consumer Services, Direct-to-Consumer, Entertainment and Streaming, News /

DirecTV has stopped offering new satellite subscriptions to customers in select U.S. markets as part of a limited-time trial aimed at promoting its internet-based streaming service. The company confirmed that the move is intended to increase awareness and adoption of its satellite-free offering, which it says has become the preferred solution for new customers. “This

DirecTV Halts New Satellite Subscriptions in Key Markets to Drive Streaming Adoption Read More »

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