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Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton

Shared Access, Shared Revenue: The Operator’s Playbook for Monetizing Multi-User Plans

Assocations, Auto-renew Subscription, Best Practice and How To, Business Media and Publishing, Business Model, Business Operations, Business Services, Business Strategy, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Invoiced Subscription, Learning and Training, Magazines, Memberships, Newsletters, Pricing, Product Development, Revenue and Sales, SaaS and Cloud Services, Start Here, Subscriber Acquisition, Subscriber Only, Subscriber Retention, Subscription Apps, Subscription Boxes, Subscription Business Marketing, Subscription Gaming, Technology /

The Atlantic and The New York Times are betting on multi-user plans. Here’s how to monetize shared access without backlash, support chaos, or misleading metrics.

Shared Access, Shared Revenue: The Operator’s Playbook for Monetizing Multi-User Plans Read More »

The Atlantic Launches Premium Plus, a Friends-and-Family Subscription Tier With Sharing Built In

Business Media and Publishing, Business Strategy, Consumer Media and Publishing, Magazines, News, Newsletters, Product Development, Subscriber Acquisition, Subscriber Retention /

New $199 annual plan adds access for up to four people, plus a keepsake coffee-table book and tote for the primary account holder.

The Atlantic Launches Premium Plus, a Friends-and-Family Subscription Tier With Sharing Built In Read More »

NRF 2026: The Subscription Signals Hidden in Retail’s Biggest Week

Business Strategy, Consumer Services, Direct-to-Consumer, Entertainment and Streaming, Industry Announcements, Payment Processing, Product Development, Subscriber Only, Subscriber Retention, Subscription Apps, Subscription Boxes, Subscription Business Marketing, Subscription Gaming, Technology /

From AI-native checkout and benefit-aware eligibility to modular “platform bundles,” NRF revealed the next operational battleground for recurring revenue teams.

NRF 2026: The Subscription Signals Hidden in Retail’s Biggest Week Read More »

The Unsubscribe Act Is Back, This Time With a GOP House Co-Sponsor

Assocations, Business Media and Publishing, Business Operations, Business Services, Business Strategy, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, News, Newsletters, Regulation and Compliance, SaaS and Cloud Services, Subscription Apps, Subscription Boxes, Subscription Gaming /

The bill’s requirements mirror many click-to-cancel concepts, but would set them in statute rather than FTC rule.

The Unsubscribe Act Is Back, This Time With a GOP House Co-Sponsor Read More »

Person holding smartphone with Instacart app in front of orange background with the logo in white

NY AG Demands Instacart Document “Price Experiments,” Warns Disclosures May Violate New York’s Algorithmic Pricing Law

Assocations, Business Media and Publishing, Business Operations, Business Services, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, News, Newsletters, Regulation and Compliance, SaaS and Cloud Services, Subscription Apps, Subscription Boxes, Subscription Gaming /

New York AG Letitia James is demanding Instacart’s pricing-test records and disclosure screen flows by Jan. 29, citing the state’s algorithmic pricing disclosure law.

NY AG Demands Instacart Document “Price Experiments,” Warns Disclosures May Violate New York’s Algorithmic Pricing Law Read More »

Wrestling arena in black and white

WWE Faces Proposed Class Action Over ESPN DTC Rollout as Complaint Alleges “No Upcharge” Confusion

Business Media and Publishing, Business Operations, Business Strategy, Clubs, Consumer Media and Publishing, Consumer Services, Customer Service, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, News, Newsletters, Product Development, Regulation and Compliance, Subscription Apps, Subscription Boxes, Subscription Gaming /

Complaint states pay-TV ESPN subscribers were led to believe WWE Premium Live Events were included, then faced a separate $29.99/month plan—spotlighting bundle/entitlement risk.

WWE Faces Proposed Class Action Over ESPN DTC Rollout as Complaint Alleges “No Upcharge” Confusion Read More »