Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton

Zuora Unveils AI-Ready Monetization Catalog, Introducing a Unified Architecture for Dynamic Pricing and Offer Design

The new catalog becomes a single source of truth for pricing, packaging, usage, and entitlements—marking one of Zuora’s most significant architectural shifts in years.

Zuora Unveils AI-Ready Monetization Catalog, Introducing a Unified Architecture for Dynamic Pricing and Offer Design Read More »

New York Moves to Ban “Feature-on-Demand” Car Subscription Fees as Automakers Face Growing Pushback

Proposed state legislation would outlaw charging drivers monthly for built-in features like heated seats — a signal that regulators and consumers are drawing the line on how far recurring-revenue models can go.

New York Moves to Ban “Feature-on-Demand” Car Subscription Fees as Automakers Face Growing Pushback Read More »

Prime Video Claims 315 Million Monthly Ad-Supported Viewers, Surpassing Netflix in Global Ad Reach

With rising costs and slowing subscription growth, streaming platforms are making ad tiers the default—not the discount.

Prime Video Claims 315 Million Monthly Ad-Supported Viewers, Surpassing Netflix in Global Ad Reach Read More »

Avoid the Compliance Trap: A Continuity, Auto-Renew & Negative Option Primer for Subscription Leaders

State enforcement is accelerating. Here’s how to prepare your flows before involving legal counsel and avoid costly rework.

Avoid the Compliance Trap: A Continuity, Auto-Renew & Negative Option Primer for Subscription Leaders Read More »

Pennsylvania Attorney General Secures $750K Settlement With American Mint Over Negative Option Subscription Practices

Case reflects an ongoing trend of state-level enforcement of subscription and automatic renewal compliance, independent of the FTC.

Pennsylvania Attorney General Secures $750K Settlement With American Mint Over Negative Option Subscription Practices Read More »

The Pricing Power Playbook: How Tiering and Bundling Protect Retention When Prices Rise

Turn pricing discussions from risky revenue grabs into strategic retention levers. A retention-first pricing framework using tiering, bundling and value sequencing.

The Pricing Power Playbook: How Tiering and Bundling Protect Retention When Prices Rise Read More »