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Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton

Subscriptions as a Competitive Weapon: What New Research Tells Us About Wallet Share

Assocations, Business Strategy, Clubs, Consumer Media and Publishing, Consumer Services, Direct-to-Consumer, Entertainment and Streaming, Memberships, News, Research and Benchmarks, Revenue and Sales, Subscription Apps, Subscription Boxes, Subscription Gaming /

New Cornell-backed research shows how subscription programs influence long-term behavior, shift wallet share, and extend loyalty—even post-churn.

Subscriptions as a Competitive Weapon: What New Research Tells Us About Wallet Share Read More »

Using Subscriber Journey Mapping to Reduce Friction and Drive Renewals

Assocations, Best Practice and How To, Business Media and Publishing, Business Operations, Business Services, Business Strategy, Clubs, Consumer Media and Publishing, Consumer Services, Customer Service, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, Newsletters, Product Development, SaaS and Cloud Services, Subscriber Only, Subscription Apps, Subscription Boxes, Subscription Business Marketing, Subscription Gaming, Uncategorized /

How subscription teams are using journey maps to identify churn risks, streamline onboarding, and improve retention at every stage of the customer lifecycle

Using Subscriber Journey Mapping to Reduce Friction and Drive Renewals Read More »

Pharma Giants Expand Direct-to-Consumer Sales Amid Pressure to Lower Drug Prices

Business Strategy, Consumer Services, Direct-to-Consumer, Industry Announcements, News, Revenue and Sales /

Trump’s 60-day ultimatum accelerates subscription-style healthcare models, with Eli Lilly, Pfizer, and Novo Nordisk embracing platforms that combine telehealth, cash pay, and recurring medication delivery.

Pharma Giants Expand Direct-to-Consumer Sales Amid Pressure to Lower Drug Prices Read More »

Amazon to Shut Down Wondery Podcast Studio, Cut 110 Jobs Amid Strategic Shift

Business Operations, Business Strategy, Consumer Media and Publishing, Direct-to-Consumer, Entertainment and Streaming, Industry Announcements, News, Subscription Apps /

Amazon is dismantling Wondery’s internal studio and realigning resources under Audible and a new creator-focused team, signaling a shift in its podcast strategy.

Amazon to Shut Down Wondery Podcast Studio, Cut 110 Jobs Amid Strategic Shift Read More »

Spotify logo on black buttons

Spotify to Increase Premium Subscription Price by €1 in Major Markets to Boost ARPU

Business Strategy, Direct-to-Consumer, Entertainment and Streaming, Industry Announcements, News, Revenue and Sales, Subscription Apps /

Starting September 2025, Spotify will raise its Premium Individual plan in non-US markets as part of a global shift toward sustained revenue growth rather than user acquisition.

Spotify to Increase Premium Subscription Price by €1 in Major Markets to Boost ARPU Read More »

Comcast Q2 2025: Broadband losses moderate but wireless and streaming momentum offer subscription playbook for execs

Business Strategy, Consumer Services, Direct-to-Consumer, Entertainment and Streaming, Industry Announcements, News, Revenue and Sales /

Record Xfinity Mobile growth and narrowing Peacock losses highlight convergence strategy as broadband churn remains challenged

Comcast Q2 2025: Broadband losses moderate but wireless and streaming momentum offer subscription playbook for execs Read More »

Roku streaming platform displayed on a smart TV in a modern, minimalist living room

Roku’s Platform Growth, CTV Deal, and Content Playbook Offer Strategic Lessons for Subscription Executives

Business Strategy, Direct-to-Consumer, Entertainment and Streaming, FInance, Industry Announcements, News, Revenue and Sales /

Roku’s Q2 earnings, partnership with Amazon Ads, and FAST channel expansion highlight how media platforms are evolving beyond subscriptions to drive growth through hybrid monetization

Roku’s Platform Growth, CTV Deal, and Content Playbook Offer Strategic Lessons for Subscription Executives Read More »

Subscriber Data, Tracking Tech, and Consent: Lessons from the FuboTV Privacy Settlement

Assocations, Business Media and Publishing, Business Operations, Business Services, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, Newsletters, Product Development, Regulation and Compliance, SaaS and Cloud Services, Start Here, Subscriber Only, Subscription Apps, Subscription Boxes, Subscription Gaming, Technology /

This $3.4 million settlement offers four key warnings for subscription businesses, especially those in media and streaming.

Subscriber Data, Tracking Tech, and Consent: Lessons from the FuboTV Privacy Settlement Read More »

Wooden judge gavel and stack of legal book on table. Laws, legal system and court concept.

FuboTV Agrees to $3.4 Million Privacy Settlement over Subscriber Data Sharing

Business Operations, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, News, Regulation and Compliance, SaaS and Cloud Services, Subscription Apps, Subscription Boxes, Subscription Gaming, Technology /

Video subscription service accused of violating federal and California privacy laws by sharing subscriber viewing data without proper consent

FuboTV Agrees to $3.4 Million Privacy Settlement over Subscriber Data Sharing Read More »