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Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton

Stripe’s AI Commerce Launches Put New Pressure on Subscription Checkout, Billing and Trial Controls

Assocations, Business Media and Publishing, Business Services, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Industry Announcements, Learning and Training, Magazines, Memberships, News, Newsletters, Payment Processing, Product Development, SaaS and Cloud Services, Subscription Apps, Subscription Boxes, Subscription Gaming, Technology /

Stripe’s latest product announcements connect AI-assisted purchasing, usage-based pricing and fraud controls to core subscription revenue operations.

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When Your Subscription Enters Someone Else’s Bundle: What Operators Need to Prepare For

Assocations, Business Media and Publishing, Business Model, Business Operations, Business Services, Business Strategy, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, Newsletters, SaaS and Cloud Services, Start Here, Subscriber Only, Subscription Apps, Subscription Boxes, Subscription Gaming /

Learn how subscription operators should evaluate bundle distribution, partner economics, brand fit, billing, data, compliance, and retention.

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AT&T and Verizon Results Show Telecom Bundles Moving From Discounts to Growth Strategy

Business Strategy, Consumer Services, Entertainment and Streaming, Industry Announcements, News, Revenue and Sales, SaaS and Cloud Services /

AT&T and Verizon are tying growth to converged connectivity, not just single-product subscriber gains. Here is what subscription operators should understand.

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Revenue Is a Lagging Indicator: What Subscription Leaders Should Watch Instead

Assocations, Best Practice and How To, Business Media and Publishing, Business Model, Business Operations, Business Services, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, Newsletters, Revenue and Sales, SaaS and Cloud Services, Start Here, Subscriber Only, Subscription Apps, Subscription Boxes, Subscription Gaming /

Revenue tells subscription leaders what has already happened. Learn which metrics to watch to understand business health earlier.

Revenue Is a Lagging Indicator: What Subscription Leaders Should Watch Instead Read More »