Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton

The Fragmentation Reckoning: What the FCC’s Sports Inquiry Signals for Subscription Operators

The FCC’s sports inquiry puts “where do I watch?” frustration on the record, offering a broader warning for subscription operators about bundling, billing, and consumer trust.

The Fragmentation Reckoning: What the FCC’s Sports Inquiry Signals for Subscription Operators Read More »

FCC Seeks Comment on Sports Rights Deals as Live Sports Fragment Across Streaming Services

The FCC’s Media Bureau opened MB Docket 26-45 to gather input on consumer costs, paywalls, exclusivity, and impacts on local broadcast access, with comments due March 27.

FCC Seeks Comment on Sports Rights Deals as Live Sports Fragment Across Streaming Services Read More »

USA TODAY Co. Reports FY 2025 Results and 2026 Outlook as Digital Subscription ARPU Hits Record $9.81 in Q4

USA TODAY Co. said its early-2025 value-first, digital-only subscription pivot drove record Q4 ARPU and contributed to a second straight quarter of sequential digital-only subscription revenue growth.

USA TODAY Co. Reports FY 2025 Results and 2026 Outlook as Digital Subscription ARPU Hits Record $9.81 in Q4 Read More »

Salesforce FY2026 Results Show Subscription-Led Revenue Base as Agentforce Becomes a Fast-Growing Layer

Q4 subscription and support revenue rose 13% year over year to $10.7B as Salesforce initiated FY2027 guidance and reported Agentforce ARR of $800M, up 169% year over year.

Salesforce FY2026 Results Show Subscription-Led Revenue Base as Agentforce Becomes a Fast-Growing Layer Read More »

SiriusXM logo displayed on smartphone with backlit keyboard and headphones as background images

SiriusXM Updates Pricing Across Audio Plans Effective Feb. 24, Including a U.S. Music Royalty Fee Percentage Change

Changes generally take effect at renewal (and on new purchases after Feb. 24), keep promotional rates intact during the promo term, and underscore how billing channels and fee lines shape perceived price.

SiriusXM Updates Pricing Across Audio Plans Effective Feb. 24, Including a U.S. Music Royalty Fee Percentage Change Read More »

Hims & Hers Reaches 2.51M Subscribers in FY2025, Guides 2026 Revenue to $2.7B to $2.9B as Q1 Outlook Resets Near-Term Expectations

2026 guidance points to continued scale, but the company’s Q1 outlook and a $65M headwind tied to weight-loss prescription changes put near-term volatility back in focus.

Hims & Hers Reaches 2.51M Subscribers in FY2025, Guides 2026 Revenue to $2.7B to $2.9B as Q1 Outlook Resets Near-Term Expectations Read More »

Planet Fitness Says Member Growth Held Through 50% Price Increase for New Classic Signups, Guides to 2026 Growth

Planet Fitness cites demand resilience through the first full year of a 50% price increase for new Classic Card members, with same club sales up 6.7% in 2025; it guides to 4–5% same club sales growth in 2026.

Planet Fitness Says Member Growth Held Through 50% Price Increase for New Classic Signups, Guides to 2026 Growth Read More »

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Snapchat Creator Subscriptions Launch Alpha Rollout, Embedding Recurring Revenue Inside the App

Alpha testing is slated to launch February 23 with a select group of U.S.-based creators and iOS availability in supported markets, with expansion planned for Canada, the U.K., and France.

Snapchat Creator Subscriptions Launch Alpha Rollout, Embedding Recurring Revenue Inside the App Read More »