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Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton

Google AI Ultra Launches at $250/Month: A New High-Water Mark in Subscription AI Pricing

Industry Announcements, News, SaaS and Cloud Services, Subscription Apps, Technology /

Google has unveiled Google AI Ultra, a $249.99/month subscription tier that bundles its most advanced AI technologies with digital media services and expansive cloud storage. The launch reflects an evolving monetization strategy, positioning AI not just as a feature but as the core value proposition, signaling AI’s shift from experimental add-on to core bundled value. […]

Google AI Ultra Launches at $250/Month: A New High-Water Mark in Subscription AI Pricing Read More »

Hand holding a smartphone with Snapchat logo on yellow background with Snapchat logo

Snapchat+ Surges to 15M Subscribers, Fueling Snap Inc.’s Diversified Revenue Growth in Q1 2025

Consumer Media and Publishing, Direct-to-Consumer, Entertainment and Streaming, Industry Announcements, News /

Snap Inc. reports a 75% year-over-year increase in subscription revenue, highlighting the growing significance of Snapchat+ in its financial strategy amid advertising market uncertainties.

Snapchat+ Surges to 15M Subscribers, Fueling Snap Inc.’s Diversified Revenue Growth in Q1 2025 Read More »

How to Use Subscription Revenue Signals to Reduce Churn and Drive Growth

Assocations, Business Media and Publishing, Business Operations, Business Services, Business Strategy, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, Newsletters, Payment Processing, Product Development, Revenue and Sales, SaaS and Cloud Services, Start Here, Subscriber Only, Subscription Apps, Subscription Boxes, Subscription Gaming /

Learn how to use subscription revenue data signals to reduce churn, drive upsells, and optimize renewals. A practical guide for subscription executives ready to act on their data.

How to Use Subscription Revenue Signals to Reduce Churn and Drive Growth Read More »

10 Payment Optimization Tactics Every Subscription Business Should Be Using

Assocations, Business Media and Publishing, Business Operations, Business Services, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, FInance, Learning and Training, Magazines, Memberships, Newsletters, Payment Processing, Product Development, SaaS and Cloud Services, Start Here, Subscriber Only, Subscription Apps, Subscription Boxes, Subscription Gaming, Technology /

Learn how subscription businesses are cutting payment costs through analytics, downgrade reduction, ACH incentives, and smarter routing.

10 Payment Optimization Tactics Every Subscription Business Should Be Using Read More »

Worldpay’s 2025 Payment Report Flags Massive Shift—Are Your Subscriptions Built for the Future?

Business Operations, FInance, Industry Announcements, News, Payment Processing, Research and Benchmarks /

New Global Payments Report shows digital payments overtaking cards and cash; recurring revenue businesses are urged to modernize checkout experiences and payment flows.

Worldpay’s 2025 Payment Report Flags Massive Shift—Are Your Subscriptions Built for the Future? Read More »

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