Kathleen Greenler Sexton

Kathy Greenler Sexton is the CEO & Publisher of Subscription Insider, a digital media company that delivers intelligence on how to build, market and sell subscription-based products and services.(www.subscriptioninsider.com) She is a recognized expert in digital subscription business models, market strategy, brand development, and digital information products. Prior to Subscription Insider, Kathy led the SIIA Content Division as its VP & General Manager growing membership and revenue while helping media, publishing and information companies navigate the dramatic changes in content creation, business models, and technology. Kathy played key executive roles in the successful sale of Individual.com, NewsAlert/ Inlumen, and HighBeam Research. She launched and led the growth of leading digital brands including AltaVista, Individual.com, and HighBeam Research. She also executed turn-around and new-to-market solutions for SIIA, ZoomInfo, Business & Legal Resources, Inlumen, and OrderMotion. Kathy is a frequent speaker at industry conferences on the Subscription Economy. She lives in the greater-Boston area with her husband and son is an avid skier and Boston sports fan.

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FTC Issues Over $527,000 in Refunds for Victims of Review Hijacking on Amazon

The FTC’s continued enforcement activity serves as a warning to all subscription businesses that deceptive marketing will not be tolerated.

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2024 Subscription App Trends: RevenueCat’s Report Unpacks Growth Strategies Amidst Market Shifts

Insights reveal critical trends in mobile app subscriptions, covering user growth, engagement patterns, pricing strategies, and overarching challenges in monetization.

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Major Breach: Over 15,000 Roku Accounts Hacked for Unauthorized Subscription Purchases

Accounts compromised through credential stuffing, resulting in unauthorized purchases of streaming subscriptions and devices.

Major Breach: Over 15,000 Roku Accounts Hacked for Unauthorized Subscription Purchases Read More »

European Commission Fines Apple $2 Billion for Anti-Competitive Practices Following Spotify Complaint

Ruling underscores stringent EU stance on digital market competition, spotlighting the tensions between Apple’s App Store policies and music streaming services.

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Driving Subscriber Growth: How to Transform Subscription Marketing into a Profit Engine

Learn how to acquire subscribers profitability, to not only sharpen marketing focus, but also enhance your business’s financial health.

Driving Subscriber Growth: How to Transform Subscription Marketing into a Profit Engine Read More »