Kathleen Greenler Sexton

Kathy Greenler Sexton is the CEO & Publisher of Subscription Insider, a digital media company that delivers intelligence on how to build, market and sell subscription-based products and services. (www.subscriptioninsider.com) She is a recognized expert in digital subscription business models, market strategy, brand development, and digital information products.

Prior to Subscription Insider, Kathy led the SIIA Content Division as its VP & General Manager growing membership and revenue while helping media, publishing and information companies navigate the dramatic changes in content creation, business models, and technology.

Kathy played key executive roles in the successful sale of Individual.com, NewsAlert/ Inlumen, and HighBeam Research. She launched and led the growth of leading digital brands including AltaVista, Individual.com, and HighBeam Research. She also executed turn-around and new-to-market solutions for SIIA, ZoomInfo, Business & Legal Resources, Inlumen, and OrderMotion.

Kathy is also the Managing Partner for Authority Media Network, LLC, the owner of Subscription Insider. She often speaks at industry conferences and co-hosts on the Radio Entrepreneur Network reporting on the Subscription Economy. She lives in the greater-Boston area with her husband and son is an avid skier and Boston sports fan.

Articles

Customer Retention 2020: 5 Trends That Will Change Your Subscription Business

Change is here for the subscription industry. Customer retention is top priority while competition grows and customer expectations shift. So, which trends should be on your radar? And what strategies and tactics should you be using to ensure subscriber growth?
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Subscription Insider Announces Subscription Show 2020 Host Sponsorship With Vindicia

Subscription Insider is delighted to announce that Vindicia, an Amdocs company offering comprehensive subscription management solutions that help businesses acquire and retain more customers, will co-host Subscription Show 2020, October 5-7, 2020 in New York. Subscription Show...

10 Reasons Why You Should Attend Subscription Show 2019

At Subscription Show 2019, we'll show you the latest on subscription-centric strategy, recurring payments, acquisition, retention, analytics and subscription technology. Get the industry connections you need, and actional information you can put into action, to grow your recurring revenue, membership or subscription business. Get the list of why you should attend here.

Focus On Subscription Show 2019: How We Transformed Our Retail Ecommerce Business to Subscriptions

Sovrin Tolia of HP will be presenting at Subscription Show 2019 lead an informative session in our Subscription Product Strategy track on HP InstaInk: How We Transformed Our Retail Ecommerce Business to Subscriptions. Subscription Show 2019 is the conference attend to stay on top of the latest trends impacting your recurring-revenue business and connect with the people and companies that can help both you and your business grow. Get the preview of Sovrin's session here.

Focus On Subscription Show 2019: Getting Recurring Value Out of Data with Tina Adolfson

Tina Adolfson, Data Innovation Lead at Survey.com, will be presenting at Subscription Show 2019 leading an interesting session in our Subscription Product Strategy track on How to Get Recurring Value Out of Your Data. Subscription Show 2019 is the conference attend to stay on top of the latest trends impacting your recurring-revenue business and connect with the people and companies that can help both you and your business grow. Get the preview of Tina's session here.

Focus On Subscription Show 2019: How We Grew from $600 to $20M in 3 Years With Dhar Mann

Dhar Mann, CEO of LiveGlam, will be presenting at Subscription Show 2019 leading an informative session in our Subscriber Acquisition track on Referrals, Affiliates And Influencers: How We Grew From $600 To $20m In 3 Years. Subscription Show 2019 is the conference to be at to stay on top of the latest trends impacting your recurring-revenue business and connect with the people and companies that can help both you and your business grow. Get the preview of Dhar's session here.