Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton

RevenueCat Data Shows Subscription App Growth Concentrating at the Top

RevenueCat’s 2026 benchmark report shows subscription app growth concentrating at the top, with paywall design, trial strategy, and billing health increasingly shaping results.

RevenueCat Data Shows Subscription App Growth Concentrating at the Top Read More »

Lowe’s Launches $99 HomeCare+ Subscription to Extend Its Customer Relationship Beyond the Store

The new annual offering adds in-home maintenance visits, giving Lowe’s a recurring service layer tied to loyalty, upkeep, and repeat household needs.

Lowe’s Launches $99 HomeCare+ Subscription to Extend Its Customer Relationship Beyond the Store Read More »

Adobe Moves to Settle U.S. Case Over Subscription Fees and Cancellation Practices With $150 Million Package

Adobe to pay $75 million in civil penalties and provide $75 million in free services and adhere to new fee disclosure, free trials, and cancellation requirements.

Adobe Moves to Settle U.S. Case Over Subscription Fees and Cancellation Practices With $150 Million Package Read More »

FTC Restarts Negative Option Rulemaking After Click-to-Cancel Vacatur, Signaling Subscription Rules Are Back in Play

Agency is seeking comment on whether to retain the current rule, revive parts of the vacated 2024 framework, or pursue other approaches to disclosure, consent, and cancellation.

FTC Restarts Negative Option Rulemaking After Click-to-Cancel Vacatur, Signaling Subscription Rules Are Back in Play Read More »

The Fragmentation Reckoning: What the FCC’s Sports Inquiry Signals for Subscription Operators

The FCC’s sports inquiry puts “where do I watch?” frustration on the record, offering a broader warning for subscription operators about bundling, billing, and consumer trust.

The Fragmentation Reckoning: What the FCC’s Sports Inquiry Signals for Subscription Operators Read More »

FCC Seeks Comment on Sports Rights Deals as Live Sports Fragment Across Streaming Services

The FCC’s Media Bureau opened MB Docket 26-45 to gather input on consumer costs, paywalls, exclusivity, and impacts on local broadcast access, with comments due March 27.

FCC Seeks Comment on Sports Rights Deals as Live Sports Fragment Across Streaming Services Read More »

USA TODAY Co. Reports FY 2025 Results and 2026 Outlook as Digital Subscription ARPU Hits Record $9.81 in Q4

USA TODAY Co. said its early-2025 value-first, digital-only subscription pivot drove record Q4 ARPU and contributed to a second straight quarter of sequential digital-only subscription revenue growth.

USA TODAY Co. Reports FY 2025 Results and 2026 Outlook as Digital Subscription ARPU Hits Record $9.81 in Q4 Read More »