April 11, 2019

FTC Takes a Bite Out of UrthBox Snacks for Deceptive Business Practices

Last week, the Federal Trade Commission took a bite out of healthy snack box company UrthBox and CEO Behnam Behrouzi, when it settled a complaint with the FTC for deceptive business practices. In the nine-page complaint, the FTC alleges the San Francisco-based company failed to disclose that customers were given incentives in exchange for positive online reviews, and they did not adequately disclose key terms of their free trial auto-renewal program to new customers. UrthBox will pay $100,000 to the FTC to compensate customers deceived by the free trials.