Research and Benchmarks

Understanding the latest trends, research and benchmarks is key to know how to focus your subscription business and which opportunities to pursue. Leverage our analysis and statistics for your market and budget planning, creating your business plan, or even competitive analysis.

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Chargebee’s 2025 Global Consumer Insights Report shows pause, cancel-anytime, and usage-based pricing drive loyalty in a maturing subscription market.
Antenna’s latest report shows slowing growth, shifting demographics, and a surge in former subscribers reshaping the SVOD landscape.
New Cornell-backed research shows how subscription programs influence long-term behavior, shift wallet share, and extend loyalty—even post-churn.
New research from Zuora reveals that manual workflows, fragmented ownership, and outdated systems are preventing recurring revenue businesses from scaling, forecasting, and innovating
Adapty’s 2025 benchmark report surfaces new insights from 215 million transactions, revealing surprising patterns in plan preferences, retention, pricing, and LTV.
New data reveals that just 1% of U.S. adults pay when prompted at a paywall, as publishers face growing challenges in converting casual readers into
New research from Mintel highlights how trial kits, in-store pickup, and personalized delivery are reshaping the consumer subscription experience in packaged goods
New Chargebee report reveals why pricing adaptability and AI alignment are fueling faster growth—and what laggards are getting wrong.
Consumers are dining out less, pantry staples are back in demand, and Campbell’s is riding the trend. We dug into their latest earnings—and found insights
New Global Payments Report shows digital payments overtaking cards and cash; recurring revenue businesses are urged to modernize checkout experiences and payment flows.

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