November 6, 2019

With its new membership program, Lyft Pink, the ride-sharing service is advancing its mission to change how people think about transportation. Lyft wants people to stop thinking about cars as something to own, but as something they use as a service instead. Ideal for riders who use Lyft two or more times per week, Lyft Pink is a better way to ride, says the ride-sharing company, rewarding frequent users with preferred pricing and other perks.