Product Development
The subscription products we develop and build are our reason for being. We build them to offer subscribers and members something they need or want, that we love to provide. But while the inspiration for creating a new product is all around us, the mechanics of defining, developing and launching that membership or subscription product are both complex and daunting. We have you covered, from know-how to help beginners to articles keeping you up on the latest trends and developments for enhancing and growing exceptional subscription products.
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Pavaana Kumar breaks down the new disclosure, consent, and cancellation rules subscription businesses must follow under the FTC’s Click-to-Cancel Rule and stricter state laws.
Learn how to address payment experience-related issues to transform customer relationships, reduce churn, lower costs, and increase lifetime value.
Upselling and cross-selling are powerhouse strategies for subscription businesses that want to increase revenue and offer more value to their customers.
Improve your subscription business bottom line by tackling one of the more technical and often overlooked aspects of customer retention—payment processing efficiency.
Elevate your subscriber retention with SMS messaging. This on-demand workshop will help you learn the art of utilizing SMS messaging with AI to dramatically grow
In part 3 of this series, we share our final 3 rules for selecting the ideal vendor fory our subscription business.
In part 2, Kathy Greenler Sexton shares her top rules to find the ideal vendor for a subscription business.
Each subscription business has its own technology needs. Use our 15 rules to choose the right tech stack for your company.
Before selecting a technology partner for your subscription business, take this self-assessment.
In this members-only feature, Scott Howland of Zephr shares how to choose your subtech stack to optimize the subscriber journey.
Customer surveys are fast and cheap and are extremely effective for gathering market research, if you follow some easy tips. There is a dark side,
Resource allocation is often the Achilles heel of growing SaaS or subscription-based businesses. Many organizations opt to build their own tools to manage critical processes.
Building Customer-Focused Products: An Insiders Guide to Market Research,is a series compiled by product owners with decades of experience in creating and launching successful subscription
Building Customer-Focused Products: An Insiders Guide to Market Research,is a series compiled by product owners with decades of experience in creating and launching successful subscription
Should you go open source, with Drupal or Word Press or some other available solution? It’s a popular question! INSIDER Guide to Leveraging Technology, Kevin
Starting your search for research and data to support your business plan, product research, customer segmentation or data for your next presentation to investors, employees
This sixth-and-final article in our series Getting Your Product Out the Door: Feature Prioritization, Testing and Launch explores the tough decisions necessary when development bumps
This fifth article in our series Getting Your Product Out the Door: Sourcing and Vendor Relations offers insights into finding, evaluating and working with vendors.
This fourth article in our series Getting Your Product Out the Door: Writing Requirements expands on the actual product build, including writing requirements, prioritizing features
This third article our series Getting Your Product Out the Door: Product Development Basics goes beyond the product owner relationship and covers other roles and
Latest
Pavaana Kumar breaks down the new disclosure, consent, and cancellation rules subscription businesses must follow under the FTC’s Click-to-Cancel Rule and stricter state laws.
Learn how to structure internal teams, balance product roadmaps, and differentiate enterprise vs. consumer offerings—without alienating existing B2C subscribers.
B2B customers expect different pricing, onboarding, and support than consumers. Understand the key components of a scalable, profitable enterprise subscription model and where B2C businesses
What every B2C subscription executive needs to know about enterprise sales, pricing, and operations before expanding into B2B
How leading B2C subscription businesses are unlocking enterprise revenue without abandoning their consumer base
Mastercard acquisition to provide consumers with seamless control of subscriptions via banking apps, while helping businesses improve engagement and retention.
Learn how to address payment experience-related issues to transform customer relationships, reduce churn, lower costs, and increase lifetime value.
Upselling and cross-selling are powerhouse strategies for subscription businesses that want to increase revenue and offer more value to their customers.
Improve your subscription business bottom line by tackling one of the more technical and often overlooked aspects of customer retention—payment processing efficiency.
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