Product Development

The subscription products we develop and build are our reason for being.  We build them to offer subscribers and members something they need or want, that we love to provide.  But while the inspiration for creating a new product is all around us, the mechanics of defining, developing and launching that membership or subscription product are both complex and daunting. We have you covered, from know-how to help beginners to articles keeping you up on the latest trends and developments for enhancing and growing exceptional subscription products.

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Learn how to use subscription revenue data signals to reduce churn, drive upsells, and optimize renewals. A practical guide for subscription executives ready to act
Learn how subscription businesses are cutting payment costs through analytics, downgrade reduction, ACH incentives, and smarter routing.
Paavana Kumar breaks down the new disclosure, consent, and cancellation rules subscription businesses must follow under the FTC’s Click-to-Cancel Rule and stricter state laws.
Learn how to structure internal teams, balance product roadmaps, and differentiate enterprise vs. consumer offerings—without alienating existing B2C subscribers.
B2B customers expect different pricing, onboarding, and support than consumers. Understand the key components of a scalable, profitable enterprise subscription model and where B2C businesses
What every B2C subscription executive needs to know about enterprise sales, pricing, and operations before expanding into B2B
How leading B2C subscription businesses are unlocking enterprise revenue without abandoning their consumer base
Mastercard acquisition to provide consumers with seamless control of subscriptions via banking apps, while helping businesses improve engagement and retention.
Learn how to address payment experience-related issues to transform customer relationships, reduce churn, lower costs, and increase lifetime value.

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