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Kevin Novak
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Marketing automation across many organizations is often filled with buzzwords, poor understanding of its full capabilities, and false expectations. As such, many subscription organizations
Behavioral data is the capture of interaction, click, engagement, movement through a website, actions taken via email marketing across the buyer journey and user
You are unique and your business is unique. Dont cookie cutter technology decisions and follow someone else. Find what fits you and your business
Understanding, identifying and ultimately choosing the right technology for your business is a significant challenge. The ever-expanding Universe of platforms, options, applications, features, and
A recent report byMIT Sloan Management Reviewand Deloitte found that nearly 90% of managers surveyed report that their industry is likely to be disrupted
One simply needs to look around to see retail, publishing, transportation and other sectors thrown into a transformative change as digital and data penetrate
Marketing Automation and lead generation continues to be a key challenge for subscription marketers. Kevin Novak, Subscription Insider Guide to Leveraging Technology, walks
Publishers with advertising lines-of-revenue (along with subscriptions) need to grow and mature the data they are collecting to meet not only their advertisers needs,
The subconscious is a very powerful influence in our day to day lives. We walk around every day with our subconscious making decisions for
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