Kevin Novak


Marketing Automation for Subscription Companies

Marketing automation across many organizations is often filled with buzzwords, poor understanding of its full capabilities, and false expectations. As such, many subscription organizations are struggling with how to effectively choose, implement, and leverage the power of the marketing automation systems that they have invested in.In this on-demand webinar, we discuss misconceptions, specific technology platforms, explode some truth bombs holding your company back, and provide you with a blueprint for choosing the correct marketing automation solution for your subscription company.

How Can Behavioral Data Help You And Why It Matters

Behavioral data is the capture of interaction, click, engagement, movement through a website, actions taken via email marketing across the buyer journey and user movement through digital content. The evolution and growth of digital and technology have given businesses and organizations a great opportunity to record, collect and gain a higher level of intelligence from behavioral data. Are you using it effectively to drive subscriptions? Kevin Novak, explains.

How to Make Smart Technology Decisions: Avoiding Technology Buyer Remorse

You are unique and your business is unique. Dont cookie cutter technology decisions and follow someone else. Find what fits you and your business goals and intent. Kevin Novak, CEO of 2040 Digital and Subscription Insider Guide to Leveraging Technology, in the second article of his series on choosing technology, walks through the challenges and pitfalls, and the ways in which we make better subscription technology decisions.

The Content Machine, Data and Technology

A recent report byMIT Sloan Management Reviewand Deloitte found that nearly 90% of managers surveyed report that their industry is likely to be disrupted by digital technologies. Simply applying digital at the surface to your traditional product or business model is going most often to be disastrous.Thereare afew ways, (if done properly and with a realistic strategy)that canhelp to transform a digital revenue and business model as Kevin Novak, 2040 Digital Founder and President as well as Subscription Insider Guide to Leveraging Technology explains.

Revenue Shifts, Digital and Data

One simply needs to look around to see retail, publishing, transportation and other sectors thrown into a transformative change as digital and data penetrate every element of a business. Like content, data is currency and technology is now the enabler and source of both. Data is in many ways the new currency.Content is still king, but the definition of content is evolving to include data. Kevin Novak, CEO of 2040 Digital and Subscription Insider Guide to Leveraging Technology, explores benefits of data and its transformative impact for media and information-based businesses.

How to Generate High-Quality Leads Using Lead Scoring

Marketing Automation and lead generation continues to be a key challenge for subscription marketers. Kevin Novak, Subscription Insider Guide to Leveraging Technology, walks through a primer (and 30-page PDF slide how-to deck) on how to generate high-quality leads using lead scoring using marketing automation, behavioral and interaction data to move the lead from awareness to decision quickly and effectively.

5 Dilemmas Facing Ad-Driven Publishers

Publishers with advertising lines-of-revenue (along with subscriptions) need to grow and mature the data they are collecting to meet not only their advertisers needs, but also their own. Kevin Novak, Subscription Insider Guide to Leveraging Technology, walks through the five dilemmas facing publishers that they need to understand and navigate to be successful in a world of real-time data fueling the branding and customer acquisition campaigns of their advertisers.

How to Avoid Subconscious Decisions (and Their Negative Impact)

The subconscious is a very powerful influence in our day to day lives. We walk around every day with our subconscious making decisions for us as we seek to accomplish our goals. Kevin Novak, our Subscription Insider Guide to Leveraging Technology, walks through why it’s critical to understand the difference between your conscious and sub-conscious decision-making and how to leverage data to overcome the power and (negative) influence of the subconscious decisions in your subscription or membership business.