Kevin Novak

Articles

To Open-Source or Not, That is the Question

Should you go open source, with Drupal or Word Press or some other available solution? It's a popular question! INSIDER Guide to Leveraging Technology, Kevin Novak, outlines the questions you should have in mind when considering using open source technology for your business.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Marketing Automation for Subscription Companies

Marketing automation across many organizations is often filled with buzzwords, poor understanding of its full capabilities, and false expectations. As such, many subscription organizations are struggling with how to effectively choose, implement, and leverage the power of the marketing automation systems that they have invested in.In this on-demand webinar, we discuss misconceptions, specific technology platforms, explode some truth bombs holding your company back, and provide you with a blueprint for choosing the correct marketing automation solution for your subscription company.

How Can Behavioral Data Help You And Why It Matters

Behavioral data is the capture of interaction, click, engagement, movement through a website, actions taken via email marketing across the buyer journey and user movement through digital content. The evolution and growth of digital and technology have given businesses and organizations a great opportunity to record, collect and gain a higher level of intelligence from behavioral data. Are you using it effectively to drive subscriptions? Kevin Novak, explains.

How to Make Smart Technology Decisions: Avoiding Technology Buyer Remorse

You are unique and your business is unique. Dont cookie cutter technology decisions and follow someone else. Find what fits you and your business goals and intent. Kevin Novak, CEO of 2040 Digital and Subscription Insider Guide to Leveraging Technology, in the second article of his series on choosing technology, walks through the challenges and pitfalls, and the ways in which we make better subscription technology decisions.

How to Make Smart Technology Decisions

Understanding, identifying and ultimately choosing the right technology for your business is a significant challenge. The ever-expanding Universe of platforms, options, applications, features, and functions can indeed make your head spin.

The Content Machine, Data and Technology

A recent report byMIT Sloan Management Reviewand Deloitte found that nearly 90% of managers surveyed report that their industry is likely to be disrupted by digital technologies. Simply applying digital at the surface to your traditional product or business model is going most often to be disastrous.Thereare afew ways, (if done properly and with a realistic strategy)that canhelp to transform a digital revenue and business model as Kevin Novak, 2040 Digital Founder and President as well as Subscription Insider Guide to Leveraging Technology explains.