Marketing automation across many organizations is often filled with buzzwords, poor understanding of its full capabilities, and false expectations. As such, many subscription organizations are struggling with how to effectively choose, implement, and leverage the power of the marketing automation systems that they have invested in.In this on-demand webinar, we discuss misconceptions, specific technology platforms, explode some truth bombs holding your company back, and provide you with a blueprint for choosing the correct marketing automation solution for your subscription company.
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Behavioral data is the capture of interaction, click, engagement, movement through a website, actions taken via email marketing across the buyer journey and user movement through digital content. The evolution and growth of digital and technology have given businesses and organizations a great opportunity to record, collect and gain a higher level of intelligence from behavioral data. Are you using it effectively to drive subscriptions? Kevin Novak, explains.
You are unique and your business is unique. Dont cookie cutter technology decisions and follow someone else. Find what fits you and your business goals and intent. Kevin Novak, CEO of 2040 Digital and Subscription Insider Guide to Leveraging Technology, in the second article of his series on choosing technology, walks through the challenges and pitfalls, and the ways in which we make better subscription technology decisions.
Understanding, identifying and ultimately choosing the right technology for your business is a significant challenge. The ever-expanding Universe of platforms, options, applications, features, and functions can indeed make your head spin.
A recent report byMIT Sloan Management Reviewand Deloitte found that nearly 90% of managers surveyed report that their industry is likely to be disrupted by digital technologies. Simply applying digital at the surface to your traditional product or business model is going most often to be disastrous.Thereare afew ways, (if done properly and with a realistic strategy)that canhelp to transform a digital revenue and business model as Kevin Novak, 2040 Digital Founder and President as well as Subscription Insider Guide to Leveraging Technology explains.
One simply needs to look around to see retail, publishing, transportation and other sectors thrown into a transformative change as digital and data penetrate every element of a business. Like content, data is currency and technology is now the enabler and source of both. Data is in many ways the new currency.Content is still king, but the definition of content is evolving to include data. Kevin Novak, CEO of 2040 Digital and Subscription Insider Guide to Leveraging Technology, explores benefits of data and its transformative impact for media and information-based businesses.
