Building Customer-Focused Products: Customer Surveys Done Right

By
Diane Pierson
-
Customer surveys are fast and cheap and are extremely effective for gathering market research, if you follow some easy tips. There is a dark side, however, it's also VERY easy to create a bad survey that delivers low-quality information with misguided direction and insight about your product or business.Diane Pierson walks through the dos and don'ts of creating an effective survey for your subscription business.
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