Building Customer-Focused Products: An Insiders Guide to Market Research,is a series compiled by product owners with decades of experience in creating and launching successful subscription products. In How to Prioritize Actions Based on Research, Diane Pierson, Subscription Insider Guide to Building Subscription Products outlines our Readiness Model for prioritizing what product opportunities you should target.
April 12, 2019
Earlier this week, monetization platform 2Checkout released its Q1 Benchmark Report on Digital Commerce Trends in Software and Online Service Sales. The information in the report comes from millions of global transactions using the 2Checkout platform between March 2018 and February 2019. According to the report, subscription-based products and services now represent 77 percent of total sales volume, compared to 76 percent in 2018 and 75 percent in 2017.
In this weeks Five on Friday, ABC explores why more businesses are adopting the business model, The Guardian sets an ambitious goal to reach 2 million subscribers by 2022, PC Mag takes a look at the factors consumers consider when choosing a streaming video on demand service, CBS proceeds cautiously as it slowly rolls out CBS All Access internationally, and Hubspot shares top tips for creating SEO-friendly landing pages from Hubspot.