Michael Moran Alterio

Michael Moran Alterio is Subscription Insider’s staff writer focused on subscription business trends and research. He is a journalist and data analyst with over 20 years of experience with a keen sense for the story behind the spreadsheet.

Michael Moran Alterio

Re-engagement Redux: Why Lapsed Subscribers Make the Best Prospects, and How to Bring Them Back

How much would you pay for a list of leads who are demonstrably interested in your subscription service, are proven subscription purchasers, and are familiar with your subscription brand? Hint: You already own that list. Through careful testing, it is possible to craft effective, targeted messaging that can bring lapsed subscribers back into the fold.

Effective Customer Service Is Quantized Customer Service

The importance of effective customer service is well understood. But how do you know if you are delivering that? And what channels — phone, email, chat, social media, etc. — should you emphasize? How about innovations like chatbots, intelligent agents, and other automated systems? Measuring customer service breaks down into two general areas: satisfaction metrics based on customer attitudes and performance metrics based on support staff behavior. …

Day Two at Subscription Show 2019: A Deep Dive into Data

Three breakfast keynotes. A grand keynote and a lunch keynote. Six breakout periods with five track sessions for each breakout. Plus networking and product demos. Event organizers made sure that attendees were plenty busy on the second day of the first-ever Subscription Show, held Nov. 4-6 at Bostons World Trade Center conference venue.

Subscription Show Launches with a Wide Array of Industry Expertise

On the inaugural day of the first-ever Subscription Show 2019 by Subscription Insider, industry professionals met to network and learn from their peers and from industry experts. Here’s the recap.

Subscription Solar: Now Customers Can Benefit From Green Energy Even If They Have No Solar Panels

With a five-year compound annual growth rate of 53 percent, community solar energy is already generating over a gigawatt of energy in the United States. Within 10 years, that should surpass 80 gigawatts. Most of that will be part of a new subscription business.

Models For Success: Three Key Trends in the Subscription Box Industry

Interest in subscription boxes online is flattening, and the most recent data shows that traffic to subscription box sites is way down. There is still a lot of money in the industry, and a plateau is not a bubble, but a shakeout is coming. These three trends point to strategies that smart companies will use to survive.

Customer Service Out in the World: Social Media and Your Online Reputation

A third of consumers have complained about companies on social media, and almost 40 percent are OK with using social channels for customer support. Whats your strategy for serving these customers and managing the way they interact with your brand? Remember, whatever your strategy, the Internet is watching!

Platform as a Service: The Advantages of a Cloud Computing Subscription Service.

It no longer makes sense to buy hardware as computers and servers, each one requiring an OS install, maintenance updates, and component upgrades. Instead, let a service handle all that for you, as you subscribe to computing access over the Internet.