How much would you pay for a list of leads who are demonstrably interested in your subscription service, are proven subscription purchasers, and are familiar with your subscription brand? Hint: You already own that list. Through careful testing, it is possible to craft effective, targeted messaging that can bring lapsed subscribers back into the fold.
The importance of effective customer service is well understood. But how do you know if you are delivering that? And what channels — phone, email, chat, social media, etc. — should you emphasize? How about innovations like chatbots, intelligent agents, and other automated systems? Measuring customer service breaks down into two general areas: satisfaction metrics based on customer attitudes and performance metrics based on support staff behavior. …
Effective Customer Service Is Quantized Customer Service Read More »
Research shows that 62% of streaming service cancellers cite price as their reason for quitting. In the face of customer cancellations, it is time to look for ways to improve satisfaction and adjust the value equation.
Three breakfast keynotes. A grand keynote and a lunch keynote. Six breakout periods with five track sessions for each breakout. Plus networking and product demos. Event organizers made sure that attendees were plenty busy on the second day of the first-ever Subscription Show, held Nov. 4-6 at Bostons World Trade Center conference venue.
Day Two at Subscription Show 2019: A Deep Dive into Data Read More »
On the inaugural day of the first-ever Subscription Show 2019 by Subscription Insider, industry professionals met to network and learn from their peers and from industry experts. Here’s the recap.
Subscription Show Launches with a Wide Array of Industry Expertise Read More »
With a five-year compound annual growth rate of 53 percent, community solar energy is already generating over a gigawatt of energy in the United States. Within 10 years, that should surpass 80 gigawatts. Most of that will be part of a new subscription business.
Interest in subscription boxes online is flattening, and the most recent data shows that traffic to subscription box sites is way down. There is still a lot of money in the industry, and a plateau is not a bubble, but a shakeout is coming. These three trends point to strategies that smart companies will use to survive.
Models For Success: Three Key Trends in the Subscription Box Industry Read More »
A third of consumers have complained about companies on social media, and almost 40 percent are OK with using social channels for customer support. Whats your strategy for serving these customers and managing the way they interact with your brand? Remember, whatever your strategy, the Internet is watching!
Customer Service Out in the World: Social Media and Your Online Reputation Read More »
More gamers are playing — and paying — for video games than ever. Gaming has even surpassed paid TV among millennials. In this golden age of gaming, the offerings are vast and many companies are trying out payment plans and options, especially subscription. The winning business model has yet to be determined.
Subscription Slugathon: The Coming Shake-out In Online Gaming Read More »
It no longer makes sense to buy hardware as computers and servers, each one requiring an OS install, maintenance updates, and component upgrades. Instead, let a service handle all that for you, as you subscribe to computing access over the Internet.
Platform as a Service: The Advantages of a Cloud Computing Subscription Service. Read More »
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