Denice Sakakeeny


How to Secure Budget for Subscriber Retention Initiatives

Does your CFO always say no to your budget requests?Learn what your CFO needs to hear so you can secure budget for your Subscriber Retention Initiatives. In this on-demand seminar, get inside the mind of a CFO, understand how they prioritize expenditures and learn how to convince them to loosen the purse strings for your engagement and retention programs.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Build vs. Buy: Should You Build Your Own Tools for Your Subscription Business?

Resource allocation is often the Achilles heel of growing SaaS or subscription-based businesses. Many organizations opt to build their own tools to manage critical processes. But when does it make sense to DIY? When does building your own tools impede growth? When should you hack it?

Understand New Tax and Revenue Reporting Requirements For Your Subscription Business

In this on-demand member briefing, we look at the latest changes in subscription commerce revenue recognition and taxation. Learn what you need to do, today, to determine if these changes affect your business and the most important things you need focus on if they do.

The Do’s and Don’ts of Hiring Your First CFO

Its time to hire your SaaS or subscription-based companys first CFO. Your organization is in a position to warrant a professional executive in this role, and you generally know what youre looking for in a CFO. But, how can you be sure that the CFO youre hiring truly meets your needs? Subscription-based businesses require certain capabilities and expertise around process and structure to function properly. Denice Sakakeeny, our Subscription Insider guide to SaaS finance and operations outline the four key do's and don't of hiring your first CFO.

4 Metrics Every Math-Phobic SaaS Founder Can Measure Today

Even in the fast-paced, disruptive world of the SaaS company, performance metrics are an essential part of measuring progress and success - and these four are at your fingertips.