News & Analysis
Independent reporting and analysis of the regulatory, market, technology, and business changes affecting subscription and recurring revenue companies.
Read News & Analysis →About Us
WHO WE ARE AND WHY WE EXIST
Practical guidance for the business of subscriptions.
Subscription Insider helps subscription, membership, and recurring revenue professionals understand what’s changing, make more informed decisions, and put better information to work across their businesses.
Our Approach
Subscription decisions do not happen in isolation.
A pricing change can affect acquisition, retention, customer service, billing, compliance, and profit. A technology decision can change the subscriber experience and the work required across teams.
Subscription Insider examines those connections so leaders can understand the wider business impact, consider their options, and make better-informed decisions.
What We Provide
Information you can use
Subscription Signals
A free weekly briefing that connects individual news stories to the larger shifts subscription leaders should be watching.
Read Subscription Signals →Member Center
Practical tools, models, monitors, decision guides, and executive resources designed to help members evaluate options and take action.
Explore the Member Center →Events and Executive Education
Executive roundtables, conferences, workshops, and educational programs that bring subscription leaders together to examine business issues, share experience, and learn from one another.
Explore Events →How We Work
The first answer is only the beginning.
Information is easier to find than ever. Answer engines, automation, and research tools can accelerate the work. But a fast answer may not reveal what is missing, whether the sources are current, how the issue connects to the rest of the business, or what will happen when the answer is put into practice.
That leaves subscription leaders with more work to do: verify the information, question the assumptions, understand the tradeoffs, and turn a general answer into a sound business decision.
Subscription Insider helps close that gap. We combine research tools with deep subscription knowledge and operating experience to examine the sources, test the assumptions, connect the implications, and create guidance that is practical and ready to use.
Members receive independent models, monitors, decision guides, and operating tools that help them move forward without chasing conflicting information or building everything from the beginning.
Independent by design. Subscription Insider is not tied to a particular technology, service provider, or vendor solution. Our work starts with the business decision and what leaders need to make it well.
01
Pressure-test the financial plan
Use the Subscription Business Financial Model to see how changes in acquisition, retention, pricing, and costs may affect revenue, cash flow, and profit.
02
Decide where acquisition spending is profitable
Compare channels using CAC, payback, retention, and contribution margin before deciding where to invest.
03
Stay ahead of regulatory risk
Follow changing requirements, compliance dates, litigation, and enforcement activity without rebuilding the research every time something changes.
About Kathy
Kathy Greenler Sexton
CEO and Publisher, Subscription Insider®
Kathy brings more than three decades of experience in senior operating and executive roles across media, technology, SaaS, subscriptions, memberships, and paid information products.
Before leading Subscription Insider, she held senior roles with organizations including AltaVista, HighBeam Research, BLR, ZoomInfo, and the Software & Information Industry Association.
Her work has included launching and repositioning digital products, growing recurring revenue, improving retention and margins, leading product and marketing teams, developing new lines of business, and guiding companies through periods of market, technology, and ownership change.
At Subscription Insider, she turns that experience into practical tools, original analysis, and informed guidance covering compliance, pricing, acquisition, retention, technology, operations, and growth.
Helping subscription leaders make better decisions since 2009.
Explore the latest News & Analysis or visit the Member Center for practical tools and guidance you can put to work across your business.