January 23, 2020

How to Get Your (Successful) Subscription Marketing Campaign Out the Door

Launching a marketing campaign to support an existing or new subscription business, membership, or product? You don’t need a big marketing budget to get started, but you do need to market smart. In this Subscription Marketing guide, we outline in detail the 12 steps every subscription marketer needs to understand to kick-start their marketing program and drive profitable revenue, even with a small budget or even little experience.

The Athletic Raises $50 Million to Fund Overseas Expansion

Digital sports media startup The Athletic has raised $50 million in its Series D funding round, bringing the total raised to date to $139.5 million since its 2016 launch, reports Axios. The funding round was led by Bedrock Capital with participation from Emerson Collective, Powerhouse Capital, Matthew McConaughey, Plus Capital, Founders Fund, Evolution Media and Y Combinator. The Athletic told Axios it would use the money to expand overseas. The company is currently valued at approximately $500 million.