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January 23, 2020

How to Get Your (Successful) Subscription Marketing Campaign Out the Door

Leave a Comment / Auto-renew Subscription, Best Practice and How To, Controlled Circulation, Free Subscription, Freemium, Gift Subscriptions, Invoiced Subscription, Metered Subscription, Micropayments, News, Start Here, Subscriber Acquisition, Subscriber Only, Subscription Business Marketing /

Launching a marketing campaign to support an existing or new subscription business, membership, or product? You don’t need a big marketing budget to get started, but you do need to market smart. In this Subscription Marketing guide, we outline in detail the 12 steps every subscription marketer needs to understand to kick-start their marketing program and drive profitable revenue, even with a small budget or even little experience.

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The Athletic Raises $50 Million to Fund Overseas Expansion

Leave a Comment / Auto-renew Subscription, Business Strategy, Consumer Services, FInance, News, Product Development, Revenue and Sales, Subscription Apps /

Digital sports media startup The Athletic has raised $50 million in its Series D funding round, bringing the total raised to date to $139.5 million since its 2016 launch, reports Axios. The funding round was led by Bedrock Capital with participation from Emerson Collective, Powerhouse Capital, Matthew McConaughey, Plus Capital, Founders Fund, Evolution Media and Y Combinator. The Athletic told Axios it would use the money to expand overseas. The company is currently valued at approximately $500 million.

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