Customer Service Out in the World: Social Media and Your Online Reputation

Subscription companies who want to deliver great customer service cannot ignore the people who want to interact on social media.

By
Michael Moran Alterio
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A third of consumers have complained about companies on social media, and almost 40 percent are OK with using social channels for customer support. Whats your strategy for serving these customers and managing the way they interact with your brand? Remember, whatever your strategy, the Internet is watching!
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