August 21, 2019

Trial Offers: Four Questions to Consider Before You Offer Them

Offering a subscription trial is often the most debated and discussed topic for subscription businesses. No matter how much experience your team has, the best course of action is to begin with a well-informed plan based on your answers to the questions here.

Lawmakers Question Jeff Bezos on Legitimacy of Amazons Choice

Amazon is in the hot seat as lawmakers question their business practices. Last week, Sen. Bob Menendez (D-N.J.) and Sen. Richard Blumenthal (D-Conn.) sent a letter to Amazon founder and CEO Jeff Bezos to ask how products receive the Amazons Choice badge. Started in 2015, the Amazons Choice badge is supposed to mark products with the highest customer satisfaction ratings, but the senators believe this practice may be deceptive. They believe the badge may mislead consumer to purchase Amazons own, sometimes inferior products instead of a competitors products, because shoppers view the badge as an endorsement by Amazon.