Lisa B. Dubrow, Esq.

Lisa B. Dubrow is a lawyer specializing in advertising, consumer protection and privacy law. She counsels clients on legal issues surrounding the advertising and marketing of goods and services, including how to comply with subscription and recurring billing business models. Her practice encompasses consumer protection issues, the security and privacy of consumer databases, state and federal compliance with all methods of sales including e-commerce, direct mail and telemarketing, negative option sales, “back-end issues” related to consumer payments, behavioral marketing, influential and real-time marketing, licensing and affiliate sales arrangements, and the negotiation and drafting of contracts pertaining to product development, marketing and sales, including those with vendors, agencies, fulfillment, distribution, talent, production and media.

Ms. Dubrow is a Phi Beta Kappa graduate of SUNY Binghamton. She received her law degree from New York University School of Law. She has earned the credentials of being a Certified Information Privacy Professional in the United States and Europe and a Certified Information Privacy Manager (CIPP/US, CIPP/E, CIPM) through the International Association of Privacy Professionals.

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Member Alert: FTC “Digital Dark Patterns” Workshop April 29th

The Federal Trade Commission is hosting a virtual workshop on April 29th to examine digital “dark patterns” to examine what dark patterns are and how they impact or trick consumers and the marketplace into making unwanted or extra purchases online.
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VISA: Enhanced Billing Descriptors Now Optional

VISA's Enhanced Descriptor Rule is now optional. VISA merchant requirements for free trials, introductory or discounted offers that convert to regular pricing are still in effect.

FTC Enforcement Action Against ABCMouse for $10 Million

The FTC just announced another settlement against an online marketer for millions, this time $10,000, against its acquisition of new consumers for its online subscription services without complying with federal law, in particular the Restore Online Shoppers Confidence Act (ROSCA). Lisa B. Dubrow, Esq. explains.

New Automatic Renewal Class Action Lawsuit Filed against

Lisa B. Dubrow, Esq. explains a recently filed class-action lawsuit against Ancestry is accused of violating California law by automatically renewing memberships without consumers' clear permission.