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Subscription Business Marketing

Successful subscription business marketing is constantly learning about your market and your subscribers and then and adjusting your product, user journeys, messaging, pricing, offers, and promotion based on analytics and testing. It’s detailed work! And the key? Mapping LTV (Lifetime Value) of your members against key cohorts (such as acquisition source) to drive maximum profitability and growth in your subscription, membership, or recurring-revenue business.

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How Are Fraudsters Targeting Your Subscription Business?

Subscription businesses have proved to be resilient throughout the pandemic, but as fraudsters continue to target them, how can fraud teams stay a step ahead? Since subscription merchants are vulnerable to specific fraud threats, we explore the top fraud risks and how you need to manage them.

Legal Insider: Auto Renewal Update

Marc Roth, partner at Cobalt Law LLP, explains possible ramifications of two auto renewal "events of interest" that subscription marketers should be aware of.

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Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability. Join Now!
Subscription Show 2021 Day 1 Highlights

Subscription Show 2021: Day #3 Highlights

Day 3 of Subscription Show 2021 was another great day filled with content, keynotes, meeting concierge, networking opportunities and more.
Subscription Show 2021 Day 1 Highlights

Subscription Show 2021: Day #2 Highlights

Day 2 of Subscription Show 2021 was another great day filled with content, keynotes, meeting concierge, networking opportunities and more.
Subscription Show 2021 Day 1 Highlights

Subscription Show 2021: Day #1 Highlights

Day 1 of Subscription Show 2020 is in the books, complete with keynotes, sessions, networking, coaching and more. Here are highlights.

Dunning: 5 Dos and Don’ts to Minimize Subscriber Churn

Learn the dos and don'ts of dunning, benchmarks, with three case studies to understand how dunning can impact your subscriber retention in this on-demand webinar.

Hello There!  This premium content is exclusively reserved for Subscription Insider members.

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Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability. Join Now!

Mastering the Art of Pricing

Learn how consumer subscription payment preferences differ from how they pay their other bills, and whether security, cost, or system integration is the biggest payment challenge for subscription providers.

Hello There!  This premium content is exclusively reserved for Subscription Insider members.

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Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability. Join Now!

The Enterprise Journey to Advanced Monetization: What You Need to Know

In this on-demand webinar with leading industry experts, Stephen Hurrell, VP & Research Director of Ventana Research, and Dennis Wall, CEO of BillingPlatform, you will learn best practices for launching and growing advanced monetization models. We will explore key topics to provide insights to help you succeed in your journey, including: the dangers of managing disparate systems, the art and science of an integrated monetization strategy, and future proofing your business.

Hello There!  This premium content is exclusively reserved for Subscription Insider members.

Interested in joining Subscription Insider?

Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability. Join Now!
Customer-Retention

Improve Your Customer Retention With These 5 Easy Steps

Subscription-based businesses are beginning to realize that the true indicator of growth and company longevity has more to do with a flourishing customer retention rate. Simply put, the customer retention rate reflects your company’s ability to maintain company-consumer relationships over a period of time. Casey Padgett walks through how to calculate your subscriber retention rate and 5 tips on how to improve it.
Journey to Subscription Excellence

The Journey to Subscription Excellence

Today's subscription businesses are faced with challenges and opportunities at each phase of their business journey. The road to scalable growth and success is paved with actionable strategies that can be applied differently at different stages of a business but universal to all recurring-revenue businesses. In this discussion with recurring monetization and technology expert Nelson Veiga from Vindicia and subscription strategy expert, Robbie Kelman Baxter, we discuss the challenges faced by all subscription-based businesses, and the best practices they discovered on their journey to growth and subscription excellence.

Hello There!  This premium content is exclusively reserved for Subscription Insider members.

Interested in joining Subscription Insider?

Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability. Join Now!

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