Subscription Business Marketing

Successful subscription business marketing is constantly learning about your market and your subscribers and then and adjusting your product, user journeys, messaging, pricing, offers, and promotion based on analytics and testing. It’s detailed work! And the key? Mapping LTV (Lifetime Value) of your members against key cohorts (such as acquisition source) to drive maximum profitability and growth in your subscription, membership, or recurring-revenue business.

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Onboarding has always been critical to subscription success. In the age of customer AI bots, subscription executives must rethink how they guide, engage, and retain
New data reveals that just 1% of U.S. adults pay when prompted at a paywall, as publishers face growing challenges in converting casual readers into
Refunds sent to over 194,000 consumers after FTC finds Care.com misled users with inflated job listings, false earnings claims, and hard-to-cancel subscriptions
Why Connecting Emotionally with Subscribers Outperforms Traditional Product Pitches
Robert Skrob Provides Expert Analysis of This Decline and Explains How Businesses Can Adapt to Maintain Growth
Join Subscription Show 2024, the leading event for B2C, D2C, and B2B subscription professionals, in NYC on Oct 22-23. Discover strategies for growth, retention, and
Insights reveal critical trends in mobile app subscriptions, covering user growth, engagement patterns, pricing strategies, and overarching challenges in monetization.
Learn how to acquire subscribers profitability, to not only sharpen marketing focus, but also enhance your business’s financial health.
Dive into “Decoding Cohorts” to learn how to turn you and your subscription business into an analytics powerhouse. Turn your data into actionable insights fro

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