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Subscription Business Marketing

Successful subscription business marketing is constantly learning about your market and your subscribers and then and adjusting your product, user journeys, messaging, pricing, offers, and promotion based on analytics and testing. It’s detailed work! And the key? Mapping LTV (Lifetime Value) of your members against key cohorts (such as acquisition source) to drive maximum profitability and growth in your subscription, membership, or recurring-revenue business.

Here are some of our most popular & evergreen content focused on Subscription Business Marketing:

Interested in on-demand training? Check out:

  • Subscription Fundamentals: RETENTION, with Robert Skrob. Learn the essentials and tactics of retention, including teaching you how to develop a membership growth plan, optimize your member’s journey, deliver what your subscriber truly wants, and a primer on how to track and measure it all for maximum profitability!
  • Subscription Fundamentals: PAYMENTS, with Melanie Stout. Learn about involuntary churn and the essentials of how recurring payments work, starting with basics and work through to sophisticated topics such as chargeback handling and KPI monitoring.
  • Subscription Show 2020 On-Demand with 77 sessions dedicated to the latest subscription economy trends and intel to help you grow your business.

Check out all of our Subscriber Business Marketing information below – both news and subscriber-only – organized by date:

Five on Friday, November 20, 2020: Podcasts, Publishers and Monetization

Five on Friday: Podcasts, Publishers and Monetization

Zoom will remove time limits on Thanksgiving, TikTok gets a temporary reprieve, and Squarespace adds new monetization options.
Weekly Subscription News, Nov. 28, 2020: Babies, Baking and Brands

Weekly Subscription News: Fraud, Ad Integration and Satellite Internet

Comcast has more streaming subscribers than cable subscribers, SpaceX prices Starlink satellite internet, and TikTok and Shopify partner.
10 Ways Subscription Companies Have Adapted to the Pandemic, Part 2

10 Ways Subscription Companies Have Adapted to the Pandemic, Part 1

The pandemic has changed virtually everything about our lives. Here are 10 ways subscription companies have survived and thrived.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.
Five on Friday:, Oct. 30, 2020 News Orgs, Net Neutrality and Netflix

Five on Friday: News Orgs, Net Neutrality and Netflix

The FCC officially repeals net neutrality, YouTube launches "Shorts," a rival to TikTok, and Netflix is testing an audio-only mode.
HBO Max Has More 8.6 Million Active U.S. Subscribers in Four Months

HBO Max Has 8.6 Million U.S. Subscribers in 4 Months

Just four months after its launch, HBO Max has attracted 8.6 million U.S. subscribers, ahead of WarnerMedia's goal for the SVOD service.
Weekly Subscription News, Nov. 28, 2020: Babies, Baking and Brands

Weekly Subscription News: Comics, Content Discovery and Digital Revenue

Apple gives new iPhone buyers free subscriptions, hotels use subscriptions to lure back guests, and Morning Brew wants Business Insider to buy it.
Five on Friday: Digital Commerce, App Subscriptions and Streaming Content

Five on Friday: Digital Commerce, App Subscriptions and Streaming Content

2Checkout's global digital commerce benchmark study, Apple's focus on content for Apple TV and money spent on app subscriptions

How to Measure Retention Rate: Excel Workbook and Guide

Understanding the difference between your most valuable customers and those that will not renew, is like separating out the wheat seeds from all the wheat chaff at harvest time. It will take the right tools and tactics to maximize renewal rates. Subscription Insider's Retention Workbook (Excel) will help you track the retention performance by key drivers in your business, turning your data into both a summary and a detailed retention report that you can use to manage your retention.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.
Zoom Reports Triple-Digit Growth in Revenue and Subscribers in Q2 FY2021

Zoom Launches New OnZoom Platform for Paid Events

At Zoomtopia, Zoom announced the launch of OnZoom, a new online platform that allows paid Zoom users the ability to monetize events.
Amazon Prime Day 2020 Is Coming Soon – October 13-14

Amazon Prime Day 2020 Raises $3.5B for Small and Medium Sized Businesses

Amazon Prime Day 2020 was wildly successful, raising $3.5B for third-party sellers, most of which are small or medium businesses.

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