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Subscriber Retention

It’s no secret that the most important thing you can do as a subscription merchant running your subscription, membership or recurring revenue business is keeping your paying customers happy and coming back for more – keep them renewing, that is!

That’s why customer retention is the lifeblood of subscription revenue and should be at the top of any priority list for any business operating in the subscription economy.

Here are some of our most popular & evergreen content focused on Subscriber Retention:

Interested in on-demand training? Check out:

  • Subscription Fundamentals: RETENTION, with Robert Skrob. Learn the essentials and tactics of retention, including how to develop a membership growth plan, optimize your member’s journey, deliver what your subscriber truly wants, and a primer on how to track and measure it all for maximum profitability!
  • Subscription Fundamentals: PAYMENTS, with Melanie Stout. Learn about involuntary churn and the essentials of how recurring payments work, starting with basics and work through to sophisticated topics such as chargeback handling and KPI monitoring.
  • Subscription Show 2020 On-Demand with an entire track focused on subscriber retention and 77 sessions dedicated to the latest subscription economy trends and intel.

Check out all of our Subscriber Retention information below – both news and subscriber-only – organized by date:

Five on Friday, Nov. 27, 2020: Subscription Codes, Audio Ads and Instagram Upgrades

Five on Friday: Subscription Offer Codes, Audio Ads and Instagram Upgrades

Gumroad launches monthly memberships, developers can now use subscription codes in their apps on Apple, and YouTube launches audio ads.
Netflix is raising prices $1 to $2 a Month for US Subscribers

Netflix Is Raising Prices $1 to $2 a Month for U.S. Subscribers

Streaming video subscription service Netflix is raising prices $1 to $2 per month for U.S. subscribers, just weeks after halting free trials.

Finding and Fixing Leaks in Your Revenue Bucket

Understand how your organization can adopt new effective retention strategies and tactics. Determine what’s next for your subscription business and how you succeed during COVID-19 and after. Listen to the fireside chat with Michael Daley, Global VP Solution Evangelist at Vindicia, and Rajeev Raman, CEO of Redfast.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

How to Measure Retention Rate: Excel Workbook and Guide

Understanding the difference between your most valuable customers and those that will not renew, is like separating out the wheat seeds from all the wheat chaff at harvest time. It will take the right tools and tactics to maximize renewal rates. Subscription Insider's Retention Workbook (Excel) will help you track the retention performance by key drivers in your business, turning your data into both a summary and a detailed retention report that you can use to manage your retention.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.
Five on Friday: Subscription Show Edition

Five on Friday: Subscription Show Edition

In this special edition, we share key takeaways from Subscription Show 2020 including disruption, retention and the customer journey.
Subscription Show 2020 Q&A with CEO Kathy Greenler Sexton

Subscription Show 2020: Day #6 Highlights

In the final day of Subscription Show 2020, we talked about M&A, churn rates, onboarding, payment methods, choice & more.
Subscription Show 2020 Q&A with CEO Kathy Greenler Sexton

Subscription Show 2020: Day #5 Highlights

Day #5 of Subscription Show 2020 included a VIP session with author Robbie Kellman Baxter, keynote Anne Janzer, sessions, networking & more.
Subscription Show 2020: Day #2 Highlights

Subscription Show 2020: Day #4 Highlights

Day #4 of Subscription Show 2020 included a VIP session with Robert Skrob of Membership Services, sessions, demos and more.
Five on Friday: Subpoenas, Social Media and the Supreme Court

Five on Friday: Subpoenas, Social Media and the Supreme Court

A Senate panel wants to subpoena tech CEOs, PYMNTS reports the latest subscription trends and Zenesys shares the best times to post to social.
Subscription Show 2020 Q&A with CEO Kathy Greenler Sexton

Subscription Show 2020: Day #3 Highlights

Today we wrapped up the first week of Subscription Show 2020. It was a lot of work, but we loved every minute...

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