Subscriber Retention

It’s no secret that the most important thing you can do as a subscription merchant is keeping your paying customers happy and coming back for more – keep them renewing, that is! That’s why customer retention is the lifeblood of subscription revenue and should be at the top of any priority list for any business operating in the subscription economy.

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The AI startup, founded in 2022, introduces Comet Plus to pay publishers directly, signaling a challenge to Google’s search dominance and reshaping content monetization models.
Adapty’s 2025 benchmark report surfaces new insights from 215 million transactions, revealing surprising patterns in plan preferences, retention, pricing, and LTV.
Onboarding has always been critical to subscription success. In the age of customer AI bots, subscription executives must rethink how they guide, engage, and retain
New data reveals that just 1% of U.S. adults pay when prompted at a paywall, as publishers face growing challenges in converting casual readers into
New tier offers unlimited access, livestreams, and ad-free content as BBC looks to convert global traffic into recurring revenue
Compliance strategist Paavana Kumar walks through FTC and state-level risks hiding in your subscriber experience.
New bundled perks program offers rotating discounts, sweepstakes, and access opportunities—to drive engagement, retention, and bundling across platforms.
Pricing Expert Mark Stiving Shares Proven Tactics to Increase Revenue, Improve Value Perception, and Reduce Churn
Learn from Mark Roth of Cobalt Law about the FTC’s negative option rule, new state laws, and what subscription businesses must do.

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