Referrals: The Unsung Hero for Creating Subscription and Membership Growth

A primer on building a referral program, with a directory of 15 referral platforms.

 

Source: Bigstock

Referrals are one of the most effective ways to generate new subscribers for your site at a very low cost, but not nearly as many subscription businesses use this tactic as they should. What is a Referral Program? When we talk about a referral program, we're speaking of a specific program which could leverage software, an app or a marketing campaign to get your existing members to recommend your site, service, box subscription or publication to their friends, their pee...

 


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