Diane Pierson

Articles

Building Customer-Focused Products: How to Prioritize Actions Based on Research

Building Customer-Focused Products: An Insiders Guide to Market Research,is a series compiled by product owners with decades of experience in creating and launching successful subscription products. In How to Prioritize Actions Based on Research, Diane Pierson, Subscription Insider Guide to Building Subscription Products outlines our Readiness Model for prioritizing what product opportunities you should target.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Building Customer-Focused Products: Tracking Your Competition

Building Customer-Focused Products: An Insiders Guide to Market Research,is a series compiled by product owners with decades of experience in creating and launching successful subscription products. In this article, Diane Pierson, Subscription Insider Guide to Building Subscription Products, outlines how to quickly and efficiently track your competition.

The Definitive Guide to Secondary Market Research Sources

Starting your search for research and data to support your business plan, product research, customer segmentation or data for your next presentation to investors, employees or conference? Beyond any primary research you will be doing, you will need access to third party data for segmentation, validation and an understanding of your market. Subscription Insider's Definitive List of Secondary Market Research Sources lists literally hundreds of data sets for your research. Our definitive list includes business, consumer and government data. Use it for marketing, competitive research, market data and more. It includes easy-to-use data and not so easy-to-use data accessible via APIs.

Building Customer-Focused Products: Market Segmentation

Building Customer-Focused Products: An Insiders Guide to Market Research,is a series compiled by product owners with decades of experience in creating and launching successful subscription products. In this part of the series, Diane Pierson walks through a primer on market segmentation.

Building Customer-Focused Products: Customer Surveys Done Right

Customer surveys are fast and cheap and are extremely effective for gathering market research, if you follow some easy tips. There is a dark side, however, it's also VERY easy to create a bad survey that delivers low-quality information with misguided direction and insight about your product or business.Diane Pierson walks through the dos and don'ts of creating an effective survey for your subscription business.

Building Customer-Focused Products: Why Do Market Research?

This first article in our series Building Customer-Focused Products: An Insiders Guide to Market Research offers an overview of what market research is and why its so important to your business.