Subscription trial offers are often the most debated and discussed topic at a subscription business. Opinions range from offering a free trial, a paid trial to no trial at all. The important thing to remember is, no matter how much experience you or anyone else has on your team, no one has the experience and data on current products and prospective customers to know the perfect answer.  Typically, surveying customers on what your offer price and the package does not yield accurate results becaus...