Ian Zeifman leads product marketing for Vindicia and Amdocs Media. Previously, Ian developed the business strategy for Amdocs’ Customer Business Group in North America, focusing on customer needs and industry forces. He was also responsible for exploring new domains with customers through thought leadership and tailored workshops. When he first joined Amdocs in 2011 as part of the Corporate Strategy group, Ian led strategic projects in the communications domain and consulted with executive management on business and operational strategies, including M&As. Ian holds a degree in business administration from the Interdisciplinary Center (IDC) Herzliya and is based in Toronto, Canada.
Despite the serious business challenges resulting from the COVID-19 pandemic, the expansion of the subscription-based economy doesn’t appear to be slowing down. That is attracting many new companies to the subscription economy. Jesus Luzardo walks through five common mistakes you will want to avoid when expanding or switching to a subscription business model