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December 27, 2019

illustration of the number five, representing the five subscription business topics for this column, Five-on-Friday

Five on Friday: Mergers, Launches and Failures

Auto-renew Subscription, Business Operations, Business Services, Business Strategy, Consumer Services, Entertainment and Streaming, Free Subscription, Industry Announcements, Magazines, Mergers and Acquisitions, News, Product Development, Regulation and Compliance, Revenue and Sales, Subscriber Acquisition, Subscriber Only, Subscription Apps, Subscription Gaming /

Looking back at 2019, we covered hundreds of subscription launches, mergers, subscription closures, financial triumphs and disasters, and much more. In this week’s Five on Friday, we’re going to take a look at the top five subscription stories of the year. Disney+ lands the mouse some serious cheddar, Apple tries to strike gold with subscriptions…but doesn’t find it, MoviePass finally fizzles out, broke and embarrassed, the government goes after subscription scams, and the GateHouse/Gannett merger creates a newspaper powerhouse that will be hard to compete with in the next decade.

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25 Essential Subscription Conversion Tactics

Best Practice and How To, Business Operations, Start Here, Subscriber Acquisition, Subscriber Only, Subscription Business Marketing /

Understanding the details of subscription marketing for trial offers can make a huge difference in the conversion rates and the lifetime value of your subscribers. Here are 25 tactics to use to maximize the conversion rate on your subscription trial offers.

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FTC Sends More Than 2,200 Refund Checks to UrthBox Customers

Auto-renew Subscription, Business Operations, Business Strategy, Consumer Services, News, Product Development, Regulation and Compliance, Revenue and Sales, Subscriber Acquisition, Subscription Boxes, Subscription Business Marketing /

Christmas came early for former subscribers of UrthBox snack boxes. Earlier this month, the Federal Trade Commission mailed 2,221 refund checks totaling more than $84,000 in refunds to customers who were misled by a free trial offer. The customers thought they were signing up for a free snack box after paying a nominal shipping and handling fee but, instead, UrthBox signed them for a six-month subscription if they didnt opt out in time.

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