Understanding the details of subscription marketing for trial offers can make a huge difference in the conversion rates and the lifetime value of your subscribers. Here are 25 tactics to use to maximize the conversion rate on your subscription trial offers.
December 27, 2019
Christmas came early for former subscribers of UrthBox snack boxes. Earlier this month, the Federal Trade Commission mailed 2,221 refund checks totaling more than $84,000 in refunds to customers who were misled by a free trial offer. The customers thought they were signing up for a free snack box after paying a nominal shipping and handling fee but, instead, UrthBox signed them for a six-month subscription if they didnt opt out in time.
Looking back at 2019, we covered hundreds of subscription launches, mergers, subscription closures, financial triumphs and disasters, and much more. In this week’s Five on Friday, we’re going to take a look at the top five subscription stories of the year. Disney+ lands the mouse some serious cheddar, Apple tries to strike gold with subscriptions but doesn’t find it, MoviePass finally fizzles out, broke and embarrassed, the government goes after subscription scams, and the GateHouse/Gannett merger creates a newspaper powerhouse that will be hard to compete with in the next decade.