Subscriber Retention

It’s no secret that the most important thing you can do as a subscription merchant running your subscription, membership or recurring revenue business is keeping your paying customers happy and coming back for more – keep them renewing, that is!

That’s why customer retention is the lifeblood of subscription revenue and should be at the top of any priority list for any business operating in the subscription economy.

Here are some of our most popular & evergreen content focused on Subscriber Retention:

Interested in on-demand training? Check out:

  • Subscription Fundamentals: RETENTION, with Robert Skrob. Learn the essentials and tactics of retention, including how to develop a membership growth plan, optimize your member’s journey, deliver what your subscriber truly wants, and a primer on how to track and measure it all for maximum profitability!
  • Subscription Fundamentals: PAYMENTS, with Melanie Stout. Learn about involuntary churn and the essentials of how recurring payments work, starting with basics and work through to sophisticated topics such as chargeback handling and KPI monitoring.
  • Subscription Show 2020 On-Demand with an entire track focused on subscriber retention and 77 sessions dedicated to the latest subscription economy trends and intel.

Check out all of our Subscriber Retention information below – both news and subscriber-only – organized by date:

Five on Friday: Memberships, Subscription Fatigue and Customer Trust

In this weeks edition of Five on Friday, The Drum explores why brands like Amazon use the membership model, Associations Now shares new reports that question how recurring fees could create subscription fatigue, Search Engine Watch discusses factors that influence a websites credibility, and Equifax struggles with regaining the trust of customers and investors after a massive data breach.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Weekly Subscription News Round-up for May 20

In this week's subscription headlines, AT&T bets on entertainment to keep its network busy, Dallas Morning News moves to a paywall (again), and the BBC is given a green light for a paid online subscription Service. In addition, we've got headlines on customer data, building trust, beating and exceeding customer expectations, beauty boxes and much more.

Lionsgate Bails on Comic-Con HQ 18 Months After Launch

Not every niche provider of streaming video on-demand is having the success that WWE Network is. In fact, Lionsgate is bailing on Comic-Con HQ, about 18 months after it launched the ad-free subscription video app, reports Variety in an exclusive. Instead of selling video subscriptions, Lionsgate will license current content to other platforms like Amazon Channels, Roku and tubiTV, which are ad-supported. According to Variety, apps for the channel have been removed from Google and Apple's app stores, but consumers have not yet been notified.

eBay and Shopify Announce New Partnership, Integrating Platforms

Last week eBay Inc. (NASDAQ: EBAY) and Shopify (NYSE: SHOP, TSX: SHOP) announced a new partnership, creating a new sales channel to expand merchant reach. In the fall of 2017, Shopify merchants will be able to list and sell their products on eBay directly from their Shopify accounts, giving them access to more than 169 million active eBay buyers. eBay also benefits with its shoppers getting additional products from Shopify merchants. The platform will first be available to merchants selling in the United States with the U.S. dollar as their currency.
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Subscription Insider Launches Subscription Boot Camps

Program to Teach Fundamental and Unique Aspects of Subscription Marketing, Recurring Revenue Operations, and Subscription Technology Starting June 2, 2021

Five on Friday: Amazon, Ad Fraud, Appcues and Acquisitions

In this weeks edition of Five on Friday, LinkedIn reports its top 50 U.S. companies, Marketing Week shares the high cost of ad fraud, Brand 24 offers 8 fabulous tools for SaaS companies and entrepreneurs to track analytics and improve productivity and user experience, First Data announces its acquisition of CardConnect and Hubspot explains how sales reps can use Facebook to reach prospects.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Equilar Insight Makes $20 Million with Group Subscriptions for Open-Access Data

By cleaning up publicly-available SEC data, Equilar Insight generates approximately $20 million a year by selling group subscriptions, priced above $11K/year, to large corporations. CEO David Chun spoke to us about how the site uses old-school B2B sales techniques to close deals, while investing heavily in technology to create online content that's consistent and convenient. Plus, find out why Chun thinks usage, not renewal numbers, are the most important retention figures.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

How to Find Your Savior of Member Churn: Retention Manager Job Description

Who within your company is responsible for subscriber or member retention? All too often, there is no one. Robert Skrob, Subscription Insider Guide to Member Retention, wants you to focus on retention and hire this critical role. The job description outlined will be a key role in your organization and critical to your renewal success and profitability.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

How Unlimited User Registration Can Increase Site License Retention and Revenues

Many digital publishers and subscription sites sell group subscriptions and site licenses based on the number of seats or users, which makes sense. But TV Sports Markets found a great retention and upsell tactic by choosing not to limit user registration based on the number of seats sold. Confusing? Let's walk you through their sales methodology. First, TV Sports Markets is a PDF publication covering the broadcast rights market for worldwide sporting events -- and it's available…

Time Warner Enjoys OTT Success, Tripling HBO Now Subscribers in 2016

Earlier this month Time Warner Inc. (NYSE: TWX) reported its fourth quarter and full-year 2016 financials. In addition to revenues of $29.3 billion, a 4 percent increase over the prior year, HBO Now has surpassed the 2 million subscriber mark, tripling subscriptions in 2016 compared to 2015. Part of its increase in subscriptions is due to 2016 product launches in Spain, Brazil and Argentina.

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