In February 2021, 85% of U.S. adults ages 18 years and older owned a smartphone, up 4% from February 2019. Until 2020, Android smartphones were the most popular, holding onto about 50% of the market. Team iPhone usage spiked in 2020 and has held a small lead ever since. In late 2020, Apple phones took the lead in terms of popularity with 65% of market share. So what does this have to do with subscriptions? Several things. First, smartphone services are typically sold on a subscription basis. In...
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