Very few subscription businesses truly understand how to buy technology and services and match them to their unique needs. Why? Each business’s needs are uniquely their own. They need to make sure that whichever vendor they partner with matches what they truly need, whether it is a platform, tools or other services. Cadillac vs. Prius What happens when subscription companies don’t match a technology or services vendor to meet their unique needs?
They buy a Cadillac when they only need a Prius. ...
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