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How to Optimize Customer Lifetime Value for Long-Term Success

Learn how to optimize and measure customer lifetime value for long-term success.

While subscription models change and evolve over time, one thing that never goes out of style is customer lifetime value (LTV). This is a key metric that subscription companies use to benchmark their success. We’re going to explore what LTV is, how to measure it and share some tips on how to optimize it to get the most LTV from your subscribers. What is LTV? Put simply, LTV is the total profit a subscription company makes between a subscriber’s first and last purchase, explains Alycia Simpson, V...

 

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Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!
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