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Five Practical Strategies to Navigate Your Social Marketing While X (Twitter) Implodes

As Elon Musk alienates users and figures out what he wants the platform to be, subscription companies need to know their options.

Twitter is like a merry-go-round. Users watched it from afar, thought it looked interesting and hopped on for a spin. It was fun at first, under previous owners. Though there was the occasional breakdown, things went smoothly for the most part, as the social media platform added features and enriched the user experience. Then a new operator (Elon Musk) took over and the merry-go-round became unpredictable, speeding up at first and then slowing down. The operator replaced old horses with new ones...

 

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Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!
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