Marc Roth

Marc Roth advises clients on legal issues involving advertising, marketing, promotions and privacy. He is a former Federal Trade Commission attorney and served as Chief Marketing Compliance Counsel for a Time Warner subsidiary. Marc regularly assists clients understand and navigate federal and state laws governing advertising and marketing, such as the FTC Act and state UDAAP laws. He advises on claim substantiation, warranties, subscription marketing, credit card processing rules, free trials, pricing claims, sweepstakes and contests, and coupon, gift card and rebate programs. He also advises brands and agencies on legal concerns and risks in developing advertisements, promotions and activations for cannabis and CBD companies. He is a frequent speaker and author on marketing, privacy and technology law. He is recognized by Chambers and Best Lawyers US as a leading lawyer in national advertising and transactional law.

Marc Roth
Gavel with law books displayed in the background

New Year Auto Renewal Legislative Update

TL:DR:  Reporting today on five state bills in the auto renewal space that were introduced in the new year, two that would make new law (Kentucky and Nebraska) and three that would amend existing laws (Connecticut, Tennessee, and Virginia). The Full Story Connecticut On January 12, Senator Bob Duff introduced S.B. 13, which would amend …

New Year Auto Renewal Legislative Update Read More »

Gavel with law books displayed in the background

Legal Insider: Post Summer Auto Renewal Reminders

Marc Roth of Cobalt Law shares auto renewal reminders from Mastercard, Colorado, Delaware and Idaho.

Judicial Gavel and Scales of Justice and Law for FTC Ruling on Subscription and Recurring Revenue Companies

New Tennessee Auto Renewal Law

Marc Roth of Cobalt Law shares a new auto renewal law in Tennessee that goes into effect Jan. 1, 2023.

Judge's gavel on desk in front of law books

Mastercard and State Law Updates

In our latest Legal Insider column, Marc Roth of Cobalt Law provides an update on Mastercard and two state laws.