Marc Roth

Marc Roth advises clients on legal issues involving advertising, marketing, promotions and privacy. He is a former Federal Trade Commission attorney and served as Chief Marketing Compliance Counsel for a Time Warner subsidiary. Marc regularly assists clients understand and navigate federal and state laws governing advertising and marketing, such as the FTC Act and state UDAAP laws. He advises on claim substantiation, warranties, subscription marketing, credit card processing rules, free trials, pricing claims, sweepstakes and contests, and coupon, gift card and rebate programs. He also advises brands and agencies on legal concerns and risks in developing advertisements, promotions and activations for cannabis and CBD companies. He is a frequent speaker and author on marketing, privacy and technology law. He is recognized by Chambers and Best Lawyers US as a leading lawyer in national advertising and transactional law.


Mastercard Increases Transparency for Recurring Transactions

Big news in the payments world: Mastercard is imposing new and unique disclosure and notice requirements for merchants.

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Legal Insider: Auto Renewal Update

Marc Roth, partner at Cobalt Law LLP, explains possible ramifications of two auto renewal "events of interest" that subscription marketers should be aware of.