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Mark Walker

Mark has 10 years' experience in managing products, projects, and portfolios across finance, e-commerce, and business software solutions. He leads the Aptitude Software Subscription & Revenue Management Strategy & Innovation Team, aligning emerging opportunity hypothesis and product development, to support long-term business strategy, that drives and supports the overall vision and mission. Before embarking on his technology career, Mark was a Police Officer with the Greater Manchester Police for seven years. In this capacity, he developed many valuable communication, time management, and risk mitigation skills. Believing that these attributes are all part of a good product leader’s tool kit, Mark now leverages his experience and extensive knowledge to lead Aptitude subscriptions and billing product team.

Mark Walker
Aptitude 1/16/23 Showcase Article

Monetization in Media: Five Key Trends & Predictions for 2023

Leave a Comment / Auto-renew Subscription, Best Practice and How To, Business Media and Publishing, Business Operations, Business Strategy, Consumer Media and Publishing, Customer Service, Direct-to-Consumer, Entertainment and Streaming, FInance, Invoiced Subscription, Magazines, Payment Processing, Revenue and Sales, Showcase, Subscriber Acquisition, Subscriber Retention, Subscription Business Marketing /

We predict some of the trends that will impact media businesses in 2023 and how organizations can use these trends to their advantage. With the goal of turning challenges into opportunities, we explore how businesses are experimenting with products, pricing, and value propositions in an attempt to reduce risk and unlock growth given what is on the horizon.

Monetization in Media: Five Key Trends & Predictions for 2023 Read More »

Aptitude Showcase Article

Seven Must-Have Subscription Management Capabilities in a First-Party Data World

Leave a Comment / Best Practice and How To, Business Operations, Business Strategy, Research and Benchmarks, Showcase, Subscriber Acquisition, Subscription Business Marketing, Technology /

Subscription management platforms are not all created equal. This begs the question: what are the key capabilities publishers must have in order to adapt and capitalize on the first-party data revolution? Learn seven key components publishers must have to thrive in a post-cookie world.

Seven Must-Have Subscription Management Capabilities in a First-Party Data World Read More »

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