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FINN Finds Success with a New Approach to Car Subscriptions

Launched in Germany in 2019, FINN has expanded to the U.S. and they plan to succeed with car subscriptions where others have failed.

Car subscriptions have been around since the mid to late 2010s and, to date, none of them have been wildly successful. Many automakers have tried them – Lincoln, BMW, Mercedes, Hyundai, Ford and others. Some quickly shuttered their programs after launch, while others went through fits and starts, revamping and revising but never seeming to get it quite right. One company – FINN – is determined to make a go of the car subscription model, and they are taking a new approach they hope will set them ...

 

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Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!
More Articles By Dana E. Neuts

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