Last week, we shared some of Marc Roth's extensive observations and insights into the FTC's proposal to change the Negative Option Rule, adopted 50 years ago in 1973. In this week's article, we continue with additional observations and insights. 425.5 Consent. Sellers must obtain a consumer’s express informed consent to the Negative Option Feature before charging the consumer, which includes: · Obtaining the consumer’s unambiguously affirmative consent to the N...
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