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What You Need to Know About the FTC’s Proposed Changes to Negative Option Rule, Part 1

Observations and insights shared by Marc Roth of Cobalt Law

Last week, we reported on the Federal Trade Commission’s proposed changes to the Negative Option Rule to make canceling subscriptions easier, impose new requirements for making additional offers, and impose new requirements for reminders and cancelations. With these changes, the FTC hopes to stave off the “dark patterns” used by marketers, including subscription companies, to make cancellations difficult and to charge and retain customers without their express consent. The Negative Option Rule w...

 


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