STAT PACK: Live Streaming

The latest data on the popularity and usage of live streaming

Though live streaming was available before the pandemic, live streaming has gained in popularity, especially as platforms like Netflix try live programming. Live streaming now crosses a wide range of categories: movies, TV shows, news, sports, video games, online chat and video conferencing, online learning, and social media and user-generated content. The most popular content on paid video streaming services was movies at 42%, followed by TV shows at 35% and live sports at 22%. The most popular live streaming platforms in the U.S. are Twitch, YouTube Gaming and Facebook Gaming. Get those stats, along with top games, shoppertainment and live streaming in China.

Overview

Time spent on watching online video worldwide 2020, by content
Weekly time spent with online video 2020, by age group
Leading video content type worldwide Q4 2021, by usage reach
Most popular content types on video streaming services worldwide Q2 2021
Hours spent on video consumption weekly worldwide Q2 2021, by platform
Reasons for watching video streaming services worldwide Q2 2021, by generation

Global and U.S. usage

U.S. live video viewership 2019-2024
Most popular live streaming platform in the U.S. 2021
Most popular livestream video categories in the U.S. 2021
Most popular platforms used to watch live streams in the U.S. 2021, by age group
Frequency of watching livestream video in the U.S. 2020, by age group
Social live streamers 2020, by region
Most popular content for global live streamers 2020, by age
Live streaming apps: global time spent 2018-2021

Gaming and eSports

Hours watched on leading gaming live stream platforms Q1 2022
Live stream gaming hours watched Q1 2022, by publisher
Unique live stream channels Q1 2022, by platform
Most popular live streamers worldwide 2021, by engagement
Distribution of live streaming viewing hours on leading global platforms Q3 2021
Worldwide eSports audience size 2021
Worldwide eSports viewer numbers 2019-2024, by type
Most watched sponsored live stream game segments 2021, by hours watched
Co-streaming of global and North American eSports events Q2 2021
Top live streamed gaming conferences 2021, by peak viewers

Twitch

Hours streamed on Twitch worldwide Q1 2022
Hours watched on Twitch worldwide Q1 2022
Concurrent viewers on Twitch Q1 2022
Leading games on Twitch in March 2022, by hours viewed
Most popular Twitch streamers 2022, by total views
Most popular Twitch non-gaming categories worldwide 2021, by hours watched
Average monthly viewers of music channels on Twitch 2019-2021
Most watched music streaming channels on Twitch 2020/2021

Live events

Online communication and video users during COVID-19 in the U.S.2020, by age
Music fans` attitude towards livestreaming concerts worldwide 2020
Artists’ livestreaming behavior during the COVID-19 pandemic 2021
Most viewed music event livestreams worldwide 2020
Fortnite: Travis Scott live event players 2020
Use of live streams to watch sports worldwide in 2021, by country

Live commerce

Global consumer appetite for livestream commerce 2021, by region
Leading impressions of using live commerce Asia 2021
Market value of live commerce in China 2018-2023
MAUs of lives streaming shopping platforms in China 2020, by platform
Live commerce market size in the U.S. 2020-2024
Leading reasons for consumers to shop in livestreams in the U.S. 2021
Consumer interest in shoppertainment in Europe 2020, by country
Consumer interest in shoppertainment in Europe 2020, by age group
Usage of live commerce in Brazil 2021
Main features of live commerce in Brazil 2021

Spotlight: Live streaming in China

Number of live streamers in China 2016-2021
Number of live streaming users in China 2021, by market segment
Penetration rate of live streaming in China 2021, by market segment
User growth of live streaming in China 2017-2022
Most used platforms for live streaming shopping in China 2020
GMV of live streaming shopping on Taobao in China 2017-2021
Daily time spent on selected eSports live-stream sites in China 2021
Leading eSports live-stream apps in China 2021, based on MAUs
Penetration rate of leading game streaming apps in China 2020

STAT-PACK-Live-Streaming Download

Filed in Consumer Services, Entertainment and Streaming, Research, Research and Benchmarks, Start Here, Subscriber Only

Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!