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Optimize Subscriber Journeys with the Right Sub Tech Stack

Zephr’s Scott Howland walks us through how to select subscription technology to optimize our subscriber journeys.

Scott Howland, global director of publishing and media for Zephr, works directly with C-level executives on subscriptions and data and technology strategies for consumer revenue projects. In this article, he shares a 40,000-foot view of the subscription technology landscape to help guide subscription professionals in selecting the right tools to optimize their subscriber journeys and maximize recurring revenue. There are a lot of players and technology options in the subscription industry, and i...

 

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Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!
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