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How to Choose Between a Subscription or Membership Model

And what to consider if your company plans to add one to their offerings

So many of us use the terms subscriptions and memberships interchangeably, but they aren’t really the same, though they both use the recurring revenue business model. But sometimes they feel the same. For example, streaming service Netflix has members and memberships and their services include streaming video and mobile games. Disney+ is also a streaming service, but they call their customers subscribers, and they count subscriptions separately. Key differences Diane Pierson, founder and chief m...

 

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Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!
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