14 Strategies for Better Subscription Retention

Subscriber Retention

It’s no secret that the most important thing you can do as a subscription merchant running your subscription, membership or recurring revenue business is keeping your paying customers happy and coming back for more – keep them renewing, that is!

That’s why customer retention is the lifeblood of subscription revenue and should be at the top of any priority list for any business operating in the subscription economy.

Here are some of our most popular & evergreen content focused on Subscriber Retention:

Interested in on-demand training? Check out:

  • Subscription Fundamentals: RETENTION, with Robert Skrob. Learn the essentials and tactics of retention, including how to develop a membership growth plan, optimize your member’s journey, deliver what your subscriber truly wants, and a primer on how to track and measure it all for maximum profitability!
  • Subscription Fundamentals: PAYMENTS, with Melanie Stout. Learn about involuntary churn and the essentials of how recurring payments work, starting with basics and work through to sophisticated topics such as chargeback handling and KPI monitoring.
  • Subscription Show 2020 On-Demand with an entire track focused on subscriber retention and 77 sessions dedicated to the latest subscription economy trends and intel.

Check out all of our Subscriber Retention information below – both news and subscriber-only – organized by date:

Subscription Show 2020 Q&A with CEO Kathy Greenler Sexton

Subscription Show 2020: Day #6 Highlights

In the final day of Subscription Show 2020, we talked about M&A, churn rates, onboarding, payment methods, choice & more.
Subscription Show 2020 Q&A with CEO Kathy Greenler Sexton

Subscription Show 2020: Day #5 Highlights

Day #5 of Subscription Show 2020 included a VIP session with author Robbie Kellman Baxter, keynote Anne Janzer, sessions, networking & more.
Subscription Show 2020: Day #2 Highlights

Subscription Show 2020: Day #4 Highlights

Day #4 of Subscription Show 2020 included a VIP session with Robert Skrob of Membership Services, sessions, demos and more.
Five on Friday: Subpoenas, Social Media and the Supreme Court

Five on Friday: Subpoenas, Social Media and the Supreme Court

A Senate panel wants to subpoena tech CEOs, PYMNTS reports the latest subscription trends and Zenesys shares the best times to post to social.
Subscription Show 2020 Q&A with CEO Kathy Greenler Sexton

Subscription Show 2020: Day #3 Highlights

Today we wrapped up the first week of Subscription Show 2020. It was a lot of work, but we loved every minute...
Subscription Show 2020: Day #2 Highlights

Subscription Show 2020: Day #2 Highlights

Highlights from Day 2 of Subscription 2020 include an exclusive VIP Q&A with Geoff Colvin, keynote with Skift, sessions, coaching and more.
Subscription Show 2020 Q&A with CEO Kathy Greenler Sexton

Subscription Show 2020: Day #1 Highlights

Day 1 of Subscription Show 2020 is in the books, complete with keynotes, sessions, networking, coaching and more. Here are highlights.

Re-engagement Redux: Why Lapsed Subscribers Make the Best Prospects, and How to Bring Them Back

How much would you pay for a list of leads who are demonstrably interested in your subscription service, are proven subscription purchasers, and are familiar with your subscription brand? Hint: You already own that list. Through careful testing, it is possible to craft effective, targeted messaging that can bring lapsed subscribers back into the fold.
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Subscription Insider is uniquely focused on the business of subscriptions.
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Subscription Show 2020 Q&A with CEO Kathy Greenler Sexton

Subscription Show 2020 Preview: What to Expect

Subscription Show 2020 starts October 5. Here Subscription Insider and Authority Media CEO Kathy Greenler Sexton shares a preview.

The dawn of the stay-at-home economy: Subscriptions are driving growth, but need flexibility to thrive

The COVID-19 pandemic has affected and disrupted life on so many different levels. One of these defining impacts is the call to stay at home, avoid large crowds and socially distance whenever possible. With Americans stuck indoors, they've been craving solutions to keep occupied. Subscription business models—a force before the pandemic—have thrived in the aftermath.

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