Subscription Business Marketing

Successful subscription business marketing is constantly learning about your market and your subscribers and then and adjusting your product, user journeys, messaging, pricing, offers, and promotion based on analytics and testing. It’s detailed work! And the key? Mapping LTV (Lifetime Value) of your members against key cohorts (such as acquisition source) to drive maximum profitability and growth in your subscription, membership, or recurring-revenue business.

Here are some of our most popular & evergreen content focused on Subscription Business Marketing:

• How to Get Your (Successful) Subscription Marketing Campaign Out the Door
• 25 Essential Subscription Conversion Tactics
• Referrals: The Unsung Hero for Creating Subscription and Membership Growth
• Trial Offers: Four Questions to Consider Before You Offer Them
• Six Concepts for Pricing Subscription Products
• Subscription Price Optimization: Six Tactics to Get It Right
• Subscription Business Financial Model
• How to Measure Retention Rate: Excel Workbook and Guide

Interested in on-demand training? Check out:

• Subscription Fundamentals: RETENTION, with Robert Skrob. Learn the essentials and tactics of retention, including teaching you how to develop a membership growth plan, optimize your member’s journey, deliver what your subscriber truly wants, and a primer on how to track and measure it all for maximum profitability!
• Subscription Fundamentals: PAYMENTS, with Melanie Stout. Learn about involuntary churn and the essentials of how recurring payments work, starting with basics and work through to sophisticated topics such as chargeback handling and KPI monitoring.
• Subscription Show 2020 On-Demand with 77 sessions dedicated to the latest subscription economy trends and intel to help you grow your business.

Check out all of our Subscriber Business Marketing information below – both news and subscriber-only – organized by date: