Wow is the only word we can use to describe 2020 that doesn’t begin with “un” – unprecedented, unexpected, unfathomable, unbelievable, unmatched. No one could have predicted what 2020 would hold and, so far, 2021 is a bit iffy if the pandemic and politics are any indication. However, we remain optimistic about the continued success of the subscription economy, as people move away from the desire to own things and toward filling their wants and needs through subscription products, services, and e...
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