Subscription-based businesses are beginning to realize that the true indicator of growth and company longevity has more to do with a flourishing customer retention rate. Simply put, the customer retention rate reflects your company’s ability to maintain company-consumer relationships over a period of time. Casey Padgett walks through how to calculate your subscriber retention rate and 5 tips on how to improve it.
Casey Padgett is the Director of Partnerships at Gravy, the leading payment recovery solution for recurring revenue companies. Casey works with organizations to build beneficial services and support to growing companies in the subscription industry.