Subscription Business Marketing
Successful subscription business marketing is constantly learning about your market and your subscribers and then and adjusting your product, user journeys, messaging, pricing, offers, and promotion based on analytics and testing. It’s detailed work! And the key? Mapping LTV (Lifetime Value) of your members against key cohorts (such as acquisition source) to drive maximum profitability and growth in your subscription, membership, or recurring-revenue business.
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As your business grows, it will eventually be time to scale your customer service activities. This article highlights the customer service challenges a large organization
Your first customer service hire is a key role within your organization, regardless of whether the position is full or part-time. This article explores what
One of the best foundations for good customer service is preparing for the common questions that frequently come up. It’s imperative to identify inquiries that
When you’re ready to implement customer service activities, you’ll have to decide whether to hire direct employees or to leverage an outsourced call center. Companies
Whether you’re new to running customer service or at a growing company that is just building out a formal customer service department, preparing a customer
Customer Service, while simple in theory, is quite complex. Keeping customers happy so they can continue to doing business with you is becoming increasingly more
Offering a subscription trial is often the most debated and discussed topic for subscription businesses. No matter how much experience your team has, the best
A third of consumers have complained about companies on social media, and almost 40 percent are OK with using social channels for customer support. Whats
By the end of 2018, Amazon Prime counted 101 Million members. With monthly and annual plans, Amazon Prime members qualify for expedited shipping, enjoy media
Customer surveys are fast and cheap and are extremely effective for gathering market research, if you follow some easy tips. There is a dark side,
Resource allocation is often the Achilles heel of growing SaaS or subscription-based businesses. Many organizations opt to build their own tools to manage critical processes.
For the purposes of data mapping, and the requisite notice that will be required in privacy policies, you will need to know the business or
Building Customer-Focused Products: An Insiders Guide to Market Research,is a series compiled by product owners with decades of experience in creating and launching successful subscription
Building Customer-Focused Products: An Insiders Guide to Market Research,is a series compiled by product owners with decades of experience in creating and launching successful subscription
Should you go open source, with Drupal or Word Press or some other available solution? It’s a popular question! INSIDER Guide to Leveraging Technology, Kevin
Starting your search for research and data to support your business plan, product research, customer segmentation or data for your next presentation to investors, employees
There is good news for U.S. entities on the privacy front: on November 16, 2018, new draft guidelines were adopted in the EU to provide
How do you minimize the financial impact of subscriber complaints, refund requests, and chargebacks while keeping your subscribers happy? In this briefing, we will answer
Credit cards are a blessing and a curse for subscription publishers and monthly box merchants. Yes, auto-pay on a regular basis is sweet indeed, but
Choosing the right processor processing partners from a confusing multi-layered vendor ecosystem can be tricky. There are many things to consider like transaction fees, card
Latest
After attracting 340K readers in the fashion, luxury and beauty industries in 18 months, Vogue Business has launched a membership program.
Prince Harry and Meghan Markle have signed a multiyear production deal with Netflix valued at approximately $100 million.
Video communications company Zoom experienced triple-digit growth in revenue and subscribers for Q2 FY2021 as a result of COVID-19.
Patreon raises $90M, bringing valuation to $1.2B; Netflix offers free content to non-subscribers; and LinkedIn shares top subscription jobs.
In Part 2 of “Streaming Wars,” we examine SVOD tests and trends, and we consider the future of streaming with the help of Rameez Tase,
Global ecommerce platform Shopify saw record revenue growth of 97% during the second quarter of 2020 due to the coronavirus pandemic.
Since the pandemic hit the U.S., consumer habits have changed, including how we watch subscription TV. Here we look at trends and the future.
Meredith Corporation sues new SI Owner the Maven for breach of contract and failure to pay for agreed upon services.
Game subscription service EA Access gets a new name – EA Play – and will join the Steam gaming platform later this month.
PitchBox Media has launched themed subscription boxes to match media outlets and journalists with publicists, agencies and brands.
