How to Engage Subscribers via Their Banks
Learn how subscription companies need to navigate this new world of subscriber-to-bank cancellations! Leading subscription and fintech expert, Erica Katsambis, VP at Minna Technologies, will talk you through the data and impact of bank cancellations by your subscribers. She has a deep understanding of why banking apps are so trusted by your subscribers and have more touchpoints with your subscribers than you are tracking. Erica will show how to engage and retain subscribers, while recovering and growing recurring revenue, in-directly, through banking apps.