Subscriber Data, Tracking Tech, and Consent: Lessons from the FuboTV Privacy Settlement

This $3.4 million settlement offers four key warnings for subscription businesses, especially those in media and streaming.

FuboTV’s recent $3.4 million settlement over claims it improperly shared subscriber video viewing data is more than just a legal headline. It is a strategic cautionary tale for any subscription business that handles sensitive behavioral data, particularly those in media, OTT, streaming, or app-based environments. Here are four key lessons every subscription executive should take from the case:   Subscriber Data Monetization and Tracking   Allegation:FuboTV was accused of sharing subscriber...

 


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