August 4, 2025

Using Subscriber Journey Mapping to Reduce Friction and Drive Renewals

How subscription teams are using journey maps to identify churn risks, streamline onboarding, and improve retention at every stage of the customer lifecycle

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Pharma Giants Expand Direct-to-Consumer Sales Amid Pressure to Lower Drug Prices

Trump’s 60-day ultimatum accelerates subscription-style healthcare models, with Eli Lilly, Pfizer, and Novo Nordisk embracing platforms that combine telehealth, cash pay, and recurring medication delivery.

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Amazon to Shut Down Wondery Podcast Studio, Cut 110 Jobs Amid Strategic Shift

Amazon is dismantling Wondery’s internal studio and realigning resources under Audible and a new creator-focused team, signaling a shift in its podcast strategy.

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Spotify logo on black buttons

Spotify to Increase Premium Subscription Price by €1 in Major Markets to Boost ARPU

Starting September 2025, Spotify will raise its Premium Individual plan in non-US markets as part of a global shift toward sustained revenue growth rather than user acquisition.

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Comcast Q2 2025: Broadband losses moderate but wireless and streaming momentum offer subscription playbook for execs

Record Xfinity Mobile growth and narrowing Peacock losses highlight convergence strategy as broadband churn remains challenged

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