How to Harness SMS for Lasting Subscriber Retention

Learn how to leverage SMS messaging/texting and AI to boost subscriber retention with Ken Rapp of Blustream and Kathy Sexton of Subscription Insider

Source: Envanto Elements Creating meaningful connections with subscribers is pivotal for retention, yet traditional methods like email and chat fall short. Emails often land in spam folders or go unread, while waiting for subscriber queries via chat might be too late to mitigate issues upfront. Enter SMS Messaging / Texting and "Connected Subscribers" —these innovations are gaining traction for a reason. Email, chat, and other conventional modes of communication are proving less effect...

 


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