Subscriber Retention

It’s no secret that the most important thing you can do as a subscription merchant running your subscription, membership or recurring revenue business is keeping your paying customers happy and coming back for more – keep them renewing, that is!

That’s why customer retention is the lifeblood of subscription revenue and should be at the top of any priority list for any business operating in the subscription economy.

Here are some of our most popular & evergreen content focused on Subscriber Retention:

Interested in on-demand training? Check out:

  • Subscription Fundamentals: RETENTION, with Robert Skrob. Learn the essentials and tactics of retention, including how to develop a membership growth plan, optimize your member’s journey, deliver what your subscriber truly wants, and a primer on how to track and measure it all for maximum profitability!
  • Subscription Fundamentals: PAYMENTS, with Melanie Stout. Learn about involuntary churn and the essentials of how recurring payments work, starting with basics and work through to sophisticated topics such as chargeback handling and KPI monitoring.
  • Subscription Show 2020 On-Demand with an entire track focused on subscriber retention and 77 sessions dedicated to the latest subscription economy trends and intel.

Check out all of our Subscriber Retention information below – both news and subscriber-only – organized by date:

How to Assimilate Your New Members (So They Stay for the Long Haul!)

Convincing people to become a member of your program is one thing. Getting them involved and turning them into a fully engaged member is something quite different. In this article, we will dive into the wonderful world of assimilating your members. How Does It Work? Scott Whitaker, Subscription Insider Guide to Membership Strategy, explains.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Five on Friday: Project Management, Subscription Success and Top Jobs

In this weeks Five on Friday, well tell you more about LinkedIns new notifications tab and how it will help you streamline your use of the professional platform, Recurlys Dan Burkhart shares subscription success secrets with PYMNTS, a study by Pulp Strategy reveals that Twitter is the top non-traditional B2B marketing channel, we offer 8 (out of 48) project management tips from the Successful Project Managers blog, and LinkedIn publishes five top subscription jobs from well-known companies including Pandora, Microsoft and Tableau Software.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Subscription Payment Trends Impacting Your Bottom Line in 2019

Learn subscription-specific payment trends that will eat into your profitability in 2019. The team at PLC, leading experts in "card-not-present recurring payments", will outline the key trends your business will need to stay on top of and the strategies you will need to implement in order to minimize their impact. What you will learn: Subscription payment trend data and impact on your profits from 2018. Understand how those trends translate moving forward in 2019. Tactics and best-practices subscription your business should employ to mitigate the negative impact on your profitability from these trends.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Online Razor Wars Heat Up as Schick Launches Razor Subscription

Last week the online razor wars got more heated when Edgewell Personal Care Company (NYSE: EPC) announced the launch of Schick Hydro, an online subscription service for razor blade refills that fit their own Schick Hydro razor as well as Schick Hydro Connect refills which fit Gillette Fusion and Mach3 handles. Schick is the latest entrant to the razor subscription market, following in the footsteps of Gillette, Harry's and the Dollar Shave Club, purchased by Unilever last summer. Initially, the Schick Hydro Connect refills will only be available online.

Leverage 3 Stages of Member Engagement to Cut Membership Churn in Half

When a new member joins your subscription service, publication, or association they go through a three-step process as they mature into (ideally) life-long customers. Robert Skrob, Subscription Insider Guide to Membership Retention, discusses how to cut membership churn in half by adapting your membership communications to leverage these three stages of a membership relationship.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Should Subscription Sites Let Subscribers Opt-Out of Auto-Renew?

When it comes to best practices, auto-renew has long been the favored child for increasing retention rates. However, print subscription marketers often tell me they feel uneasy about this marketing tactic since it's foster parent "subscribe 'til forbid" was a long-established worst practice in the magazine world. That may be why I was recently intrigued by a subscription site that defaulted to auto-renew but let subscribers opt-out of it: So, is this a good idea? The answer is: It…

Amazon Prime Keeps Stable Price, but Grows Subscribers and Service

Amazon's Prime subscription offering is unique -- it offers free shipping, streaming videos and access to a Kindle library, all for $79 a year. We like how Prime keeps adding services without increasing the price -- instead they're able to go for volume by adding more subscribers. In fact, Amazon's total net service sales was more than $2 billion for Q2 of this year, compared with $1.3 billion during the same period last year. (Amazon's Q2…

Weekly Subscription News Round-up for May 20

In this week's subscription headlines, AT&T bets on entertainment to keep its network busy, Dallas Morning News moves to a paywall (again), and the BBC is given a green light for a paid online subscription Service. In addition, we've got headlines on customer data, building trust, beating and exceeding customer expectations, beauty boxes and much more.

College Students Can Now Get a Prime Membership for $5.49 a Month

Amazon (NASDAQ: AMZN) just made it a little easier for college students to enjoy the many perks of a Prime membership, offering students enrolled in two- and four-year colleges a student rate of $5.49 a month. The monthly price of Amazon Prime Student is 50 percent off Prime's regular price, following a six-month free trial, without the annual commitment. The free trial is provided courtesy of Sprint. Qualifying college students can pay $49 a year (the equivalent of $4.08 per month) instead to save 20 percent on an annual membership.

Five on Friday: Copyright, Convenience and Customer Retention

We hope you have had a great week! We are here to wrap it up with the weeks Five on Friday. In this edition, well share details about Europes brand new copyright law, why customers prefer convenience over strong authentication, proven customer retention strategies, how to maximize your brand on Twitter and how Apple is encouraging developers to consider subscription options in a new video.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

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