More than 3 of 4 subscription companies deal with fraud’s growing operational, financial, and reputational impacts. Yet, for many subscription operators, fraud is something they don’t think about too much until…they have to!
Consider just these two increasingly common and growing scenarios:
- Subscribers submitting chargebacks instead of canceling.
- Criminals pressure-testing stolen credit cards o see which ones work.
- These chargebacks and fraudulent charges drive more subscription merchants toward the critical 0.9% threshold, where their acquirer/processor will start requiring/increasing a reserve and imposing penalties.
Understand the latest fraud tactics your subscription business is now facing and, more importantly, what to do about it! In this briefing, leading subscription fraud experts Mari Perroni and Scott Adams will lead us through the current state of fraud for subscriptions and recurring payments.
What we cover in this on-demand video briefing:
- Common reasons for subscription fraud.
- Best practices for lowering fraud in your recurring business.
- Best practices for lowering chargebacks as a result of fraud.
- Ways to Increase Customer Lifetime Value (CLV)
- New tools to lower fraud and chargebacks.
Presentation Slides (PDF)
About Our Experts
Scott Adams, CEO/Co-Founder of FraudDeflect.com / CNPMentors.com
Scott Adams is a veteran payment professional with 20+ years of experience in online business, the card-not-present financial community, and the affiliate marketing community. Scott founded CNPMentors to help merchants get out of chargeback monitoring programs, or better yet, reduce chargebacks and fraud before they happen with education and training plus consulting services. More recently, Scott co-founded FraudDeflect to provide chargeback management and VIsa Compelling Evidence 3.0 in an easy-to-use and transparent manner. Scott is a past VP of Friendly Fraud at Kount, Director of Fraud and Risk for Riot Games, a trained keynote speaker, a fixed-wing and rotor-wing pilot, and a brown belt and instructor in Brazilian jiu-jits.
Mari Perroni, COO/Co-Founder of FraudDeflect.com / CNPMentors.com
Mari Perroni has 15+ years of experience in payments/fraud and customer support. Mari’s expertise is unique: Her passion for unraveling the complexities of language, culture, and international fraud/payments, Mari Perroni has worked hard to become an expert in her field. Having lived in multiple countries and delved into diverse industries including Fraud and Payments in Video Games, Localization, Customer Support, and even teaching English, Mari’s journey has been nothing short of ordinary. Today, Mari thrives as the COO/Co-founder of Fraud Deflect, where she combines her knowledge and experiences to help businesses navigate the subtleties of international markets, cultural variations, and the ever-evolving landscape of fraud prevention/chargeback management.
Kathy Greenler Sexton, CEO, Subscription Insider
Kathy Greenler Sexton is the CEO of Subscription Insider and a recognized expert in subscription business models, market strategy, brand development, and information products. Subscription Insider is an information company focused on delivering news and insight for growing profitable subscription businesses