As marketers, you need to support all advertising claims. However, sometimes a claim might appear ambiguous and therefore you might conclude it is not necessary to support. Because food boxes are so popular now we thought we would report on a claim made by a food manufacturer where the definition of “local” was one focus of the case.
On September 28th, California’s governor signed into law new requirements for subscription and membership companies with negative option plans. Lisa B. Dubrow, Esq., Subscription Insider Guide to Subscription Regulation and Compliance and partner at Dubrow & Bhonslay, explains.
The California superior court has fined subscription company, Beachbody, $3.6 Million after an investigation found it was applying recurring charges for subscription renewals, sometimes after so-called free trials, without proper consent. Lisa B. Dubrow, Esq., Subscription Insider Guide to Subscription Regulation and Compliance and partner at Dubrow & Bhonslay, explains.
The FTC has updated its guidelines and FAQs on Influencer testimonials and endorsements, after settling a case and sending warning letters to companies. Lisa B. Dubrow, Esq, Subscription Insider Guide to Subscription Regulation and Compliance and partner at Dubrow & Bhonslay, explains the updated Influencer Marketing guidelines that companies need to adhere to.
When Equifax revealed that hackers stole credit data for 143 million people, the company offered a remedy: a free year enrollment in its data protection service. The catch? After the year is up, users will be automatically billed for the next year. But that may raise more legal issues for the company if it is accused of violating ROSCA law.
Like many legacy publishers, the 160-year-old McClatchy Company (NYSE: MNI), the owner of 31 media companies in 28 U.S. markets, is doing a major transformation, moving aggressively over the last several years to become a digital-first company. Instead of fighting a changing tide, McClatchy is making sweeping, long-term changes that are beneficial to the company but also to its readers.
In the summer of 2012, Liz Cadman knew she had a problem. She was addicted to subscription boxes, and she wanted more. She couldn't find the information she wanted online, however, to make smart buying decisions, so she started a blog to talk about subscription boxes. The blog grew into My Subscription Addiction, a full-fledged website dedicated to the discussion of subscription boxes. In four years, the site has exploded in popularity, and she has added additional features including swaps, a discussion forum and more. Learn how My Subscription Addiction started and grew into what it is today.
How can you combine a wholesale book business and a passion for children's literacy to get more books in the hands of kids? With the subscription box model. That's how founder Eric Shmuely made his dream become a reality -- by creating a subscription book service for children.
Last year the publishing industry was abuzz with the news that the Winnipeg Free Press was experimenting with a Read Now Pay Later micropayment platform, where readers pay $0.27 (Canadian) per article they have read. Dana Neuts explores how well the first seven months of the strategy has gone.
At just three years old, Readly has experienced rapid growth and is defining success in the digital magazine publishing space. Now offering nearly 1,100 magazines and more than 17,000 issues in 49 countries, learn more about Readly in this exclusive INSIDER Case Study.
In this week’s Five on Friday, we’ve got a great collection of subscription news updates, free SEO tools, and holiday marketing tips and turkeys. Yes, turkeys. Ad Age explores the growing car subscription industry, Shopify shares free SEO tools to make your subscription site more search-engine friendly and discoverable, Amazon and Whole Foods drop prices for the Thanksgiving holiday, including specials just for Prime members, and Small Business Trends shares five festive ways to integrate the holiday season into your end-of-year marketing efforts.
Russell Perkins reminds data publichers to be careful not to fall into the trap of rushing to adopt new technologies just because they get a buzz around them. You’ll only end up confusing your customers … and yourself … about the true ways you offer value.
In this week’s Five on Friday, Tech.co shares three tips for launching a SaaS business, Media Post's Oded Napchi says poor ad quality and ad fraud are responsible for the growth of ad blocking, Conversocial explains how bad it is for company's not to respond to customer requests on social media, Fosina Marketing announces a merger, and Meredith experiments with new products and services including a wine club and a membership program.
In this week’s Five on Friday, Forbes and Sumo marketing lessons learned from Hubspot's success, ZDNet explains the differences between SaaS, PaaS and IaaS, EA plans to expand its EA access-style subscription program to other platforms, Digiday shares the state of news subscriptions, and PYMTS highlights industries that are getting subscription payments right (and wrong).
A fall chill is in the air, but we’ll warm you up with great insights, tips and tools to help you grow your subscription business. In this week’s edition, Forbes shares tools to help reduce customer churn, MediaPost and PageFair give us the scoop on the loss of revenue from ad blocking, Politico reports that millennials will, indeed, pay for news, Marketing Profs offers great holiday email marketing tips, and LinkedIn posts top subscription jobs from LoveToKnow, Netflix and Dropbox.
Understanding how payments work is a key foundation to selecting the right vendors for your subscription or membership business. This guide will help you understand the mechanics of a payment, key terms, and the key players involved from the moment your customer submits a payment to your business, to when the money for that customer’s subscription gets into your bank account.
The idea of influencers is not a new one. In fact, they’ve been around for decades, often times in the form of a celebrities as company spokespeople. Remember Brooke Shields and her Calvins? O.J. Simpson for Hertz? William Shatner for Priceline.com? Joe Dimaggio and his Mr. Coffee? Those are all examples of influencers. The marketing world has evolved since then, but instead of having spokespeople, brands, including subscription companies, are now using (paid) influencers to promote and share their products and services. It is a subtler, but more meaningful approach. Let’s take a closer look.
In the last part of our series, Organic Search for Publishers, Kevin Novak explains how to create and scale a system for optimizing organic search across editorial, audience development, and other teams to drive readers deeper into a media property, and support revenue creation.
Kevin Novak continues his discussion on how to implement an effective SEO strategy. In part seven of Organic Search for Publishers, he explains where and how to use the keywords and phrases that are important for your business in your content and meta information. Kevin also goes deeper and explains what structured metadata is as well as why and how you should be leveraging that in your publication to more effectively communicate and provide context about your content for search engines.
Kevin Novak continues his discussion on how to implement an effective SEO strategy. In part six of Organic Search for Publishers, he explains and demonstrates the tools every editorial, marketing, and audience development team should use when determining what keywords will be used as part of their organic search strategy.
Yesterday the Federal Trade Commission announced an agreement by AdoreMe Inc., a New York-based online lingerie retailer, to pay customers more than $1.3 million for deceptive business practices. The FTC alleges that AdoreMe enrolled customers in a negative-option VIP membership program that offered lingerie and other apparel with discounts and other benefits for $39.95 a month. Under the program, AdoreMe made cancelation of the VIP membership difficult for customers.
For those who want to avoid the Black Friday and Small Business Saturday crowds, Fosina Marketing Group is launching Subscription Box Sunday on November 26, a dedicated day for shopping the best subscription box deals at PollyDrop.com. Developed by Fosina Marketing, PollyDrop is a new website that aggregates subscription box offerings, sorted by interest and category, where consumers can choose the subscription boxes they want to try or give as holiday gifts.
With $600 million in backing from the Koch brothers, Meredith Corporation is making a third bid to acquire Time Inc., reports The New York Times. Meredith, publisher of Eating Well, Allrecipes, Family Circle and Shape magazines, tried to buy Time Inc. earlier this year, but couldn’t arrange the needed financing for an acquisition. The Koch brothers’ infusion of cash, and $3 billion in financing from Citibank, Barclays, Credit Suisse and Royal Bank of Canada could help seal the deal as early as next week, says The Times. The deal would likely include all of Time Inc.’s properties, though the status of some pending sales of Time Inc. magazines is not clear.
In this week’s subscription news, more than 100 Whole Foods stores have started selling Amazon devices, Business Insider launches BI Prime Access for financial news via subscription, Petco acquires PupBox, a subscription box featured on Shark Tank, and Kickstarter's Drip gives Patreon a run for its money with subscription crowdfunding. Also this week, Twitter launches a cheaper subscription option, Business Insider launches a prime subscription for financial news, and Google defends itself against claims that it is hogging ad space.
In another move to become profitable, yesterday Time Inc. [NYSE: TIME] launched its second over-the-top video on demand subscription service, Sports Illustrated TV (SI TV). It joins People TV in the company’s foray into the streaming video on demand marketplace. Priced at $4.99 a month after a 7-day free trial, viewers can subscriber to SI TV via Amazon Channels or through the Prime Video app on TVs, streaming media players, devices, Amazon Fire TV, Fire TV Stock and Fire tablets.
One mistake that many SaaS businesses make is thinking that once a subscription management system is in place, they are all set. In this on-demand seminar, we will outline the strategies and tactics that SaaS companies should employ to grow revenue, by keeping customers engaged.
When it comes to choosing a subscription management platform for your company, there are many options. Choosing the right technology can be a daunting task. Make the right decision and you are a hero. Make the wrong decision and you are faced with higher costs, mismatched features, or worse. Did you know that when buying technology for your business, 35-50% of the sales go to the vendor who responds first? Crazy? For companies that bought in this manner, they typically experience a 50% greater rate of REGRET about their purchase than companies who used a more thoughtful process
In this on-demand seminar, learn the key questions to ask potential vendors, and your team, when selecting the best subscription platform for your business. Kevin Novak, CEO of 2040 Digital and subscription technology expert and Kathy Greenler Sexton, Publisher of Subscription Insider will discuss: The subscription technology landscape, how to self-assess what your company needs, understanding budget and total cost of ownership, and mapping your budget and team to the best platform for your company.
Before you can generate new subscribers you've got to implement systems to stop your members from quitting. This on-demand seminar is focused on delivering actionable tactics to reduce subscriber churn and increase member lifetime value. Robert Skrob, our Insider Guide to Membership Retention, will walk you through 14 tactics to improve your subscriber and member retention. With all that Robert will discuss, there will be at least one strategy revealed that could be a quick, easy win for you, which could improve your renewal rate within two weeks or less.
Learn how to maximize SaaS and software retention rates. During this on-demand seminar, Adriana Iordan—expert in global eCommerce and payments and Chief Product Officer at Avangate—will teach attendees why SaaS subscription businesses face unique customer retention challenges and how to handle them. This session includes benchmark data, best practice tactics, and three separate case studies to help you learn how to overcome the unique challenges SaaS recurring businesses face.
Revenue signals go way beyond renewal and churn KPIs. In order to maximize potential revenue, you need to get under the hood of your subscription product or service to understand revenue-related data. These “revenue signals” are in your billing, product, and customer data and they show where your subscription business is at risk for lower revenue or where you losing potential revenue opportunities. In this on-demand seminar, you will learn what to look at in your own data and analytics, what learnings you can glean from each revenue signal, what actions your subscription business should think about taking, and most importantly, the revenue impact of acting or not acting on each signal.
The subscription box industry is still growing, and publishers are shifting from an ad-revenue model to a new reliance on subscription. That makes this holiday season a prime time for customers to put gift subscriptions on their shopping lists.
Are you considering crowdfunding to launch or scale your subscription business? Make sure you understand the global trends and key players in crowdfunding before you get started, so you are educated. In this Subscription Insider STATPACK, we look at crowdfunding. We examine crowdfunding volume worldwide, crowdfunding campaign data, global platform data, insight into selected crowdfunding platforms, as well as US and Canadian crowdfunding data. Download the 63-page PowerPoint with 26 charts and graphs, with two embedded excel workbooks to access all the research and data.
Influence Marketing is an increasing part of marketing strategy and budgets and if its included in yours, know the data that can inform your program. In this Subscription Insider STATPACK, we look at Influence Marketing. We examine marketing spend, who is doing it, goals, benefits, challenges, channels used to engage influencers, and the leading strategies that benefit from influencer involvement. In addition, we look at the financials of influencer budgets, earnings and compensation, influencer effectiveness and impact, as well as blogging and social media marketing as related to influencers. Download the 85-page PowerPoint with 37 charts and graphs, with three embedded excel workbooks to access all the research and data.
In this STATPACK, E-mail Marketing in the U.S., we look at e-mail marketing sizing, use and strategy, effectiveness and metrics, email advertising, mobile email marketing, personalization, consumer perception and behavior, and spam. Download the 128-page PowerPoint with 56 charts and graphs, with 2 embedded excel workbooks to access all the research and data.
In this STATPACK, E-mail Usage in the U.S., we look at e-mail usage by consumers. We examine email usage by consumers, consumer behavior, how consumers respond to email marketing, plus reinforce the amount of spam that consumers deal with on a global basis. Download the 74-page PowerPoint with 32 charts and graphs, with 3 embedded excel workbooks to access all the research and data.
Not all failed recurring payments can be “saved” with an Account Updater update. Failed payments can be for a variety of reasons from cancelled cards, cards opted-out of Account Updater services, or declined transactions due to credit limit issues. In this sample, we show three very different approaches to notifying subscribers about a declined payment and requesting updated payment information. (Plus, a bonus at the end, Subscription Insider’s own notice!)
Are you receiving more alerts notifying you of expiring cards? We have and frankly, it’s no surprise with the increase in the volume of payment cards that been reissued. Without that updated payment information, subscribers and members will not get renewed successfully. In this sample, we show you real examples of payment card update notices from three separate companies, with three very different approaches to getting their subscribers to update their payment information. Plus, a bonus, Subscription Insider’s own notice!
ABC Mouse Early Learning Academy is an award-winning, subscription-based site/mobile app that uses email promotions to acquire subscribers. In this Sample, we walk through their promotional email campaign and offers. Are they sending too many promotions? Are they effective? You be the judge.
You may not be a sports fan, per se, but everyone plays games, whether it's chess, checkers or Thursday nights down at the local bridge club. We took a look at three sports-themed businesses offering subscriptions to see how well (or not) they are converting visitors into subscribers.
Many subscription sites are using some lighthearted copy that borders on passive-aggression. Is this an effective tactic? What do you think?
Starting your search for research and data to support your business plan, product research, customer segmentation or data for your next presentation to investors, employees or conference? Beyond any primary research you will be doing, you will need access to third party data for segmentation, validation and an understanding of your market. Subscription Insider's Definitive List of Secondary Market Research Sources lists literally hundreds of data sets for your research. Our definitive list includes business, consumer and government data. Use it for marketing, competitive research, market data and more. It includes easy-to-use data and not so easy-to-use data accessible via APIs.
Understanding the difference between your most valuable customers and those that will not renew, is like separating out the wheat seeds from all the wheat chaff at harvest time. It will take the right tools and tactics to maximize renewal rates. Subscription Insider's Retention Workbook (Excel) will help you track the retention performance by key drivers in your business, turning your data into both a summary and a detailed retention report that you can use to manage your retention.
Does your subscription management or billing platform connect you to Account Updater — a service offered by Visa, MasterCard, Discover and more recently, American Express — that provides updated payment card information to help merchants manage involuntary churn issues? With this directory of 25 subscription management and billing platforms that support account updater services, you'll be able to create a short list of vendor contenders for your subscription business based on applicable industry experience, existing customers, payment gateways and processors supported, as well as pricing.
This extremely detailed subscription & membership financial model was developed as a tool for would-be subscription businesses who either are planning a new launch or an acquisition. It may also be useful for current publishers who are doing a minimum of marketing and who want to see how their cash flow might change if they ramp up marketing and/or ancillary product offers. Its purpose is educational and inspirational rather than strictly predictive . Everyone's business is slightly different, so it was impossible for us to create an easy-to-use model that would work with enormous accuracy for all. However, if you've not modelled this type of business extensively before, you'll learn a great deal from it!
Effective monitoring of subscriber retention is the result of understanding retention opportunities and trends, tracking attrition patterns, developing a tracking methodology, and applying those metrics in order to manage your retention business more effectively. Use this excel workbook to track and manage your subscribers and members.
- AdoreMe Violates FTC Act with Negative-Option Membership Program
Industry News November 22, 2017
- Gift Subscriptions: A Growing Trend For 2017-2018
Reports & Research November 21, 2017
- Subscription Box Sunday Debuts on PollyDrop.com This Weekend
Industry News November 21, 2017
- STATPACK: Influence Marketing Trends
Reports & Research November 20, 2017
- STATPACK: Crowdfunding Trends
Reports & Research November 20, 2017