The Atlantic and The New York Times are betting on multi-user plans. Here’s how to monetize shared access without backlash, support chaos, or misleading metrics.

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Changes generally take effect at renewal (and on new purchases after Feb. 24), keep promotional rates intact during the promo term, and underscore how billing
2026 guidance points to continued scale, but the company’s Q1 outlook and a $65M headwind tied to weight-loss prescription changes put near-term volatility back in
Planet Fitness cites demand resilience through the first full year of a 50% price increase for new Classic Card members, with same club sales up
Alpha testing is slated to launch February 23 with a select group of U.S.-based creators and iOS availability in supported markets, with expansion planned for

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2025 subscription management deal activity showing how platforms are expanding beyond billing, and what it means for subscription operators in 2026.
A new market divide is emerging in 2025: vendors are collapsing fragmented tools into unified revenue platforms, while operators diversify through distribution, product expansion, and
Businesses must now offer cancellation methods matching sign-up flows and provide annual renewal reminders for subscriptions started or extended on or after July 1, 2025.
Consumers are dining out less, pantry staples are back in demand, and Campbell’s is riding the trend. We dug into their latest earnings—and found insights
Law going live this week requires clear disclosures, easy cancellation, and express consent. Businesses may owe three times the unauthorized amounts as a refund or
Learn how to structure internal teams, balance product roadmaps, and differentiate enterprise vs. consumer offerings—without alienating existing B2C subscribers.

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New Antenna data shows strong early adoption for ESPN and FOX’s direct-to-consumer sports services and insights into how sports content drives acquisition and retention across
Refunds to more than 1.2 million consumers are going out now—an execution milestone that underscores ongoing FTC scrutiny of negative option, “free gift,” and continuity-plan
Former subscribers now drive nearly 1 in 4 new sign-ups, while rising pause behavior and “micro-subscriptions” underscore a more intentional, lifecycle-driven market.
Walmart adds flexibility and perceived value with Paramount+ or Peacock access, while Costco leans on exclusivity and enforcement to drive tier upgrades.
With nearly half of all subscribers in bundles, The Times advances its multiproduct strategy amid rising ARPU, growing ad revenue, and disciplined cost control.

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