Companies that sell products or services through subscription models need to keep in mind that there are numerous federal and state laws could impact how these models are structured and advertised. With recent legal settlements by major subscription brands as a bell weather, it might be time to revisit your auto-renewal policies and advertising to ensure you are not in danger of being held to these new legal standards. Lisa B. Dubrow, Esq. explains.
Lisa B. Dubrow, Esq, our Subscription Insider Guide to Subscription Regulation and Compliance and partner at Dubrow & Bhonslay, reminds members of the upcoming deadlines related to the Digital Millennium Copyright Act.
Given the current scrutiny of subscription-based recurring billing programs, particularly in California, marketers should take the time to re-examine their auto-renewal programs. Lisa B. Dubrow, Esq, our Subscription Insider Guide to Subscription Regulation and Compliance and partner at Dubrow & Bhonslay, explains.
Using affiliate marketers will not give you a pass in creating offers that comply with the law in any negative option sales. Lisa B. Dubrow, Esq., Subscription Insider Guide to Subscription Regulation and Compliance and partner at Dubrow & Bhonslay, explains how and why the FTC is going after large settlements to ensure marketers and advertisers are compliant.
As marketers, you need to support all advertising claims. However, sometimes a claim might appear ambiguous and therefore you might conclude it is not necessary to support. Because food boxes are so popular now we thought we would report on a claim made by a food manufacturer where the definition of “local” was one focus of the case.
Like many legacy publishers, the 160-year-old McClatchy Company (NYSE: MNI), the owner of 31 media companies in 28 U.S. markets, is doing a major transformation, moving aggressively over the last several years to become a digital-first company. Instead of fighting a changing tide, McClatchy is making sweeping, long-term changes that are beneficial to the company but also to its readers.
In the summer of 2012, Liz Cadman knew she had a problem. She was addicted to subscription boxes, and she wanted more. She couldn't find the information she wanted online, however, to make smart buying decisions, so she started a blog to talk about subscription boxes. The blog grew into My Subscription Addiction, a full-fledged website dedicated to the discussion of subscription boxes. In four years, the site has exploded in popularity, and she has added additional features including swaps, a discussion forum and more. Learn how My Subscription Addiction started and grew into what it is today.
How can you combine a wholesale book business and a passion for children's literacy to get more books in the hands of kids? With the subscription box model. That's how founder Eric Shmuely made his dream become a reality -- by creating a subscription book service for children.
Last year the publishing industry was abuzz with the news that the Winnipeg Free Press was experimenting with a Read Now Pay Later micropayment platform, where readers pay $0.27 (Canadian) per article they have read. Dana Neuts explores how well the first seven months of the strategy has gone.
At just three years old, Readly has experienced rapid growth and is defining success in the digital magazine publishing space. Now offering nearly 1,100 magazines and more than 17,000 issues in 49 countries, learn more about Readly in this exclusive INSIDER Case Study.
In this week’s Five on Friday, the Upload Engineering blog spells out the pending GDPR regulations for SaaS in simple terms, Business2Community explores how brands will share their message in an age of rampant ad blocking, CJR shares its guide to audience revenue and engagement, CMS Wire offers tips for optimizing voice searches, and PC Magazine reports that using hacked Spotify apps can get you banned from the streaming music service.
As you ponder “springing forward” this weekend to enjoy a little more daylight, check out this week’s Five on Friday. In this edition, TechRepublic offers five reasons for subscription companies to consider moving to SaaS, we examine Spotify’s business model, The Economist looks for subscription growth, WWD explores why retailers should keep using subscription boxes as a sales channel, and PYMNTS shares ways for subscription merchants to simplify and streamline signup processes.
In this week’s Five on Friday, the American Press Institute reports that digital news prices are on the rise, Media Post ponders whether the ‘cookie’ will crumble when GDPR goes into effect in Europe in May, Business2Community shares tips for improving SaaS sales conversion rates, Tronc announces a national digital strategy, and Folio Magazine discusses why it believes monetizing social media is still a pay-to-play proposition that publishers need to leverage to succeed.
Data collection is hard. Data normalization is hard. But there's still no substitute for it, something Google has learned the hard way. Russell Perkins, Managing Partner of InfoCommerce Group and Subscription Insider Guide to Data Strategy, explains why data subscription providers should have the upper hand compared to Google.
Understanding how payments work is a key foundation to selecting the right vendors for your subscription or membership business. This guide will help you understand the mechanics of a payment, key terms, and the key players involved from the moment your customer submits a payment to your business, to when the money for that customer’s subscription gets into your bank account.
The idea of influencers is not a new one. In fact, they’ve been around for decades, often times in the form of a celebrities as company spokespeople. Remember Brooke Shields and her Calvins? O.J. Simpson for Hertz? William Shatner for Priceline.com? Joe Dimaggio and his Mr. Coffee? Those are all examples of influencers. The marketing world has evolved since then, but instead of having spokespeople, brands, including subscription companies, are now using (paid) influencers to promote and share their products and services. It is a subtler, but more meaningful approach. Let’s take a closer look.
In the last part of our series, Organic Search for Publishers, Kevin Novak explains how to create and scale a system for optimizing organic search across editorial, audience development, and other teams to drive readers deeper into a media property, and support revenue creation.
Kevin Novak continues his discussion on how to implement an effective SEO strategy. In part seven of Organic Search for Publishers, he explains where and how to use the keywords and phrases that are important for your business in your content and meta information. Kevin also goes deeper and explains what structured metadata is as well as why and how you should be leveraging that in your publication to more effectively communicate and provide context about your content for search engines.
Kevin Novak continues his discussion on how to implement an effective SEO strategy. In part six of Organic Search for Publishers, he explains and demonstrates the tools every editorial, marketing, and audience development team should use when determining what keywords will be used as part of their organic search strategy.
Earlier this month, language software company Rosetta Stone Inc. (NYSE: RST) reported total revenue of $44.8 million in Q4 2017, a 13 percent decrease over Q4 2016 income of $51.7 million. Despite lower total revenue in the fourth quarter, Rosetta Stone reported net income of $2.4 million, or $0.10 per diluted share, a significant increase over a net loss of $5.6 million, or $(0.25) per diluted share, in the fourth quarter of 2016.
‘Fall in love with the sports page again,’ says The Athletic, a subscription-only digital sports news startup. Determined to bring quality, in-depth sports coverage back to sports fans, The Athletic has raised another $20 million to continue its expansion, reports The Wall Street Journal. The Athletic’s third funding round was led by Evolution Media. Prior to this round, The Athletic raised $10 million in two previous funding rounds led by Courtside Ventures.
Last Friday subscription startup Zuora, Inc. filed for an initial public offering with the U.S. Securities and Exchange Commission. Zuora is a cloud-based SaaS platform that helps companies successfully launch and manage their subscription businesses from a central hub. The company will list on the New York Stock Exchange under the ticker symbol ZUO.
Top ‘o the morning to you on this St. Patrick’s Day! Before you dig into the corned beef and cabbage, feast your eyes on these subscription headlines: YouTube TV increases subscription fees for new subscribers, a payments company will bring 300 new jobs and invest $30 million in a new office in Omaha, and Tubefilter shares lessons learned from the rise and fall of Vero, a new social sharing platform.
Welcome to the Future, says Terra Virtua, in a white paper about virtual reality. If you haven’t heard of Terra Virtua, that’s because they haven’t launched yet, but as of 6:30 p.m. PDT, Terra Virtua’s pre-launch was just 11 days, 7 hours and a handful of minutes away from becoming a reality. The official launch of Terra Virtua is set to occur in September, but VR fans eager to learn more can register now to be the first to hear about the company's upcoming initial coin offering (ICO).
If you operate a subscription or membership business – regardless of subscription vertical, industry, consumer focus, or transaction volume – your revenue is impacted by payment trends and market dynamics happening right now. This on-demand online seminar will help you understand payment trends that will impact your business in 2018. it will also walk through the tactics and best-practices subscription merchants should employ to mitigate the negative impact on your profitability from these trends.
One mistake that many SaaS businesses make is thinking that once a subscription management system is in place, they are all set. In this on-demand seminar, we will outline the strategies and tactics that SaaS companies should employ to grow revenue, by keeping customers engaged.
When it comes to choosing a subscription management platform for your company, there are many options. Choosing the right technology can be a daunting task. Make the right decision and you are a hero. Make the wrong decision and you are faced with higher costs, mismatched features, or worse. Did you know that when buying technology for your business, 35-50% of the sales go to the vendor who responds first? Crazy? For companies that bought in this manner, they typically experience a 50% greater rate of REGRET about their purchase than companies who used a more thoughtful process
In this on-demand seminar, learn the key questions to ask potential vendors, and your team, when selecting the best subscription platform for your business. Kevin Novak, CEO of 2040 Digital and subscription technology expert and Kathy Greenler Sexton, Publisher of Subscription Insider will discuss: The subscription technology landscape, how to self-assess what your company needs, understanding budget and total cost of ownership, and mapping your budget and team to the best platform for your company.
Before you can generate new subscribers you've got to implement systems to stop your members from quitting. This on-demand seminar is focused on delivering actionable tactics to reduce subscriber churn and increase member lifetime value. Robert Skrob, our Insider Guide to Membership Retention, will walk you through 14 tactics to improve your subscriber and member retention. With all that Robert will discuss, there will be at least one strategy revealed that could be a quick, easy win for you, which could improve your renewal rate within two weeks or less.
Learn how to maximize SaaS and software retention rates. During this on-demand seminar, Adriana Iordan—expert in global eCommerce and payments and Chief Product Officer at Avangate—will teach attendees why SaaS subscription businesses face unique customer retention challenges and how to handle them. This session includes benchmark data, best practice tactics, and three separate case studies to help you learn how to overcome the unique challenges SaaS recurring businesses face.
The Advertising Market in the U.S. is growing. Not surprisingly, digital advertising growth is leading all other advertising channels, with print and TV growth rates are lagging behind all others. This Subscription Insider STATPACK provides overall advertising industry market trends plus advertising effectiveness & response data. Perfect for understanding if you are a marketer advertising your subscription product or service or a publisher with an advertising line of revenue in addition to subscriptions. We also present statistical information and trends for TV, Radio, Newspapers, Magazines, Out of Home, Cinema, and Digital Advertising.
Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis. Download the 222-page PowerPoint with 201 charts and graphs (and five embedded excel charts) to access our trend data and statistics focused on the advertising market in the U.S.
In the age of the Internet, and especially since the Great Recession of 2008, the value proposition of print advertising has faded, only partly replaced by online digital advertising, and even that seems shaky. Instead, some media companies and information publishers are looking at ways to monetize their audience directly with the option to subscribe to new, premium products that may replace or co-exist beside legacy magazines.
Millennials are expended to spend $1.4 Trillion on consumer goods in the U.S. by 2020, a staggering amount and a market opportunity for any subscription company targeting them. This Subscription Insider STATPACK provides statistical information and trends about consumer goods and general shopping behavior among Millennials in the United States including Millennial behavior focused on apparel, beauty and personal care, and online shopping behavior.
Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis. Download the 55-page PowerPoint with 23 charts and graphs to access our trend data and statistics focused on Millennial consumer goods and shopping behavior.
Millennials do not spend more time than other generations, but they still spend over 600 minutes in a day consuming media. If your subscription product or service targets Millennials, understanding how they interact with media from TV and video, film, radio, print, news, gaming and online, is critical to stay on track with your marketing efforts. Beyond media usage, this STATPACK also presents analysis how Millennials react to marketing and advertising.
Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis. Download the 154-page PowerPoint with 68 charts and graphs (with two embedded excel charts) to access our trend data and statistics focused on Millennials media usage and marketing.
How do Millennials spend their time online? This Subscription Insider STATPACK has been compiled to provide statistical information about internet usage among Millennials in the United States and highlights the most popular online activities, social media, mobile app usage and online shopping.
Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis. Download the 81-page PowerPoint with 35 charts and graphs (with two embedded excel charts) to access our trend data and statistics focused on internet usage of millennials in the United States.
Not all failed recurring payments can be “saved” with an Account Updater update. Failed payments can be for a variety of reasons from cancelled cards, cards opted-out of Account Updater services, or declined transactions due to credit limit issues. In this sample, we show three very different approaches to notifying subscribers about a declined payment and requesting updated payment information. (Plus, a bonus at the end, Subscription Insider’s own notice!)
Are you receiving more alerts notifying you of expiring cards? We have and frankly, it’s no surprise with the increase in the volume of payment cards that been reissued. Without that updated payment information, subscribers and members will not get renewed successfully. In this sample, we show you real examples of payment card update notices from three separate companies, with three very different approaches to getting their subscribers to update their payment information. Plus, a bonus, Subscription Insider’s own notice!
ABC Mouse Early Learning Academy is an award-winning, subscription-based site/mobile app that uses email promotions to acquire subscribers. In this Sample, we walk through their promotional email campaign and offers. Are they sending too many promotions? Are they effective? You be the judge.
You may not be a sports fan, per se, but everyone plays games, whether it's chess, checkers or Thursday nights down at the local bridge club. We took a look at three sports-themed businesses offering subscriptions to see how well (or not) they are converting visitors into subscribers.
Many subscription sites are using some lighthearted copy that borders on passive-aggression. Is this an effective tactic? What do you think?
Starting your search for research and data to support your business plan, product research, customer segmentation or data for your next presentation to investors, employees or conference? Beyond any primary research you will be doing, you will need access to third party data for segmentation, validation and an understanding of your market. Subscription Insider's Definitive List of Secondary Market Research Sources lists literally hundreds of data sets for your research. Our definitive list includes business, consumer and government data. Use it for marketing, competitive research, market data and more. It includes easy-to-use data and not so easy-to-use data accessible via APIs.
Understanding the difference between your most valuable customers and those that will not renew, is like separating out the wheat seeds from all the wheat chaff at harvest time. It will take the right tools and tactics to maximize renewal rates. Subscription Insider's Retention Workbook (Excel) will help you track the retention performance by key drivers in your business, turning your data into both a summary and a detailed retention report that you can use to manage your retention.
Does your subscription management or billing platform connect you to Account Updater — a service offered by Visa, MasterCard, Discover and more recently, American Express — that provides updated payment card information to help merchants manage involuntary churn issues? With this directory of 25 subscription management and billing platforms that support account updater services, you'll be able to create a short list of vendor contenders for your subscription business based on applicable industry experience, existing customers, payment gateways and processors supported, as well as pricing.
This extremely detailed subscription & membership financial model was developed as a tool for would-be subscription businesses who either are planning a new launch or an acquisition. It may also be useful for current publishers who are doing a minimum of marketing and who want to see how their cash flow might change if they ramp up marketing and/or ancillary product offers. Its purpose is educational and inspirational rather than strictly predictive . Everyone's business is slightly different, so it was impossible for us to create an easy-to-use model that would work with enormous accuracy for all. However, if you've not modelled this type of business extensively before, you'll learn a great deal from it!
Effective monitoring of subscriber retention is the result of understanding retention opportunities and trends, tracking attrition patterns, developing a tracking methodology, and applying those metrics in order to manage your retention business more effectively. Use this excel workbook to track and manage your subscribers and members.
- Rosetta Stone Reports Net Income as Pivot to SaaS Model Continues
Industry News March 21, 2018
- The Athletic Raises Another $20 Million to Fuel Further Expansion
Industry News March 20, 2018
- Subscription Startup Zuora Files for IPO for $100 Million
Industry News March 19, 2018
- Weekly Subscription News: EA, Omaha and App Lessons
Industry News March 17, 2018
- Another Subscription-Based Virtual Reality Platform to Launch This Fall
Industry News March 16, 2018