The Atlantic and The New York Times are betting on multi-user plans. Here’s how to monetize shared access without backlash, support chaos, or misleading metrics.

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Changes generally take effect at renewal (and on new purchases after Feb. 24), keep promotional rates intact during the promo term, and underscore how billing
2026 guidance points to continued scale, but the company’s Q1 outlook and a $65M headwind tied to weight-loss prescription changes put near-term volatility back in
Planet Fitness cites demand resilience through the first full year of a 50% price increase for new Classic Card members, with same club sales up
Alpha testing is slated to launch February 23 with a select group of U.S.-based creators and iOS availability in supported markets, with expansion planned for

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Onboarding has always been critical to subscription success. In the age of customer AI bots, subscription executives must rethink how they guide, engage, and retain
Balancing AI-driven growth with transparency, ethics, and compliance is now the defining challenge for subscription leaders. Those who align revenue and trust will shape the
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This $3.4 million settlement offers four key warnings for subscription businesses, especially those in media and streaming.

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OpenAI’s $8/month Go tier expands globally as it prepares U.S. ad tests in ChatGPT.
Netflix’s latest shareholder letter ties growth to a clear three-lever formula: membership scale, pricing, and a fast-expanding ad business.
New Antenna data shows strong early adoption for ESPN and FOX’s direct-to-consumer sports services and insights into how sports content drives acquisition and retention across
Walmart adds flexibility and perceived value with Paramount+ or Peacock access, while Costco leans on exclusivity and enforcement to drive tier upgrades.
The subscription app economy is evolving rapidly, with AI-powered apps driving record-high revenue per install, growing app revenue disparity, and an increasing shift toward hybrid

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