Learn how to structure internal teams, balance product roadmaps, and differentiate enterprise vs. consumer offerings—without alienating existing B2C subscribers.
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The subscription app economy is evolving rapidly, with AI-powered apps driving record-high revenue per install, growing app revenue disparity, and an increasing shift toward hybrid
Learn how to structure internal teams, balance product roadmaps, and differentiate enterprise vs. consumer offerings—without alienating existing B2C subscribers.
A new study of 5,000 U.S. subscribers shows that 68% now subscribe through bundles or third-party providers. Subscription businesses must adapt as indirect sign-ups reshape
Regulators say resource shortages could impact legal action against Amazon over alleged deceptive Prime enrollment tactics
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Expert Analysis from Cobalt Law’s Marc Roth on the FTC’s Final Negative Option Rule—What’s Changed, What’s Next, and How It Impacts Your Business
Mark Roth of Cobalt Law provides the latest updates on the FTC’s stalled Negative Option Rulemaking and California’s evolving AB 2863 legislation.
Amid legal challenges and Congressional review, the FTC’s long-anticipated rule on negative option marketing is set to take effect in January.
B2B customers expect different pricing, onboarding, and support than consumers. Understand the key components of a scalable, profitable enterprise subscription model and where B2C businesses
Learn from Mark Roth of Cobalt Law about the FTC’s negative option rule, new state laws, and what subscription businesses must do.
Upselling and cross-selling are powerhouse strategies for subscription businesses that want to increase revenue and offer more value to their customers.
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Disney+ lost 700,000 subscribers in Q1 FY25, but Disney’s streaming business remains profitable as price hikes offset churn.
How can your subscription business thrive in 2025? Explore expert insights on retention, operational efficiency, and overcoming regulatory challenges.
DraftKings Sportsbook+ offers “stepped up” odds boosts for parlays, pushing profitable bets while testing new revenue models.
For the first time since 2021, Microsoft offers Office 2024 as a one-time purchase option catering to users who prefer traditional software over subscriptions.
AB 2863 Introduces One-Click Cancellation for Subscriptions, Enhancing Consumer Protections in California
Register Now For Email Subscription News Updates!
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