There is good news for U.S. entities on the privacy front: on November 16, 2018, new draft guidelines were adopted in the EU to provide clarity with respect to the territorial scope of the GDPR, namely how the law will be applied to business entities located in different parts of the world (for our purposes, the United States). Lisa B. Dubrow, ESQ explains.
On July 3rd a federal district court granted the FTC’s request to stop a group of San Diego-based Internet marketers, including Triangle Media Corporation, from deceptively advertising free trial offers and charging consumers for the trial product while also enrolling them in ongoing continuity plans without their knowledge or consent.
California just passed a new restrictive privacy law, the California Consumer Privacy Act of 2018. Assuming the law is not amended before it comes into force on January 1, 2020. The new law protects any "consumer," defined as a "natural person who is a California resident."
A consumer protection bill was passed on May 28, 2018, in Vermont concerning contracts with automatic renewal provisions. The new law, which goes into effect on July 1, 2019, applies to “consumer” contracts with an initial term of at least one year and that automatically renew for a subsequent term longer than one month.
The Federal Trade Commission has settled a case in which the defendants allegedly sold tooth whitening products, via subscription using at least 87 websites promoted by affiliate marketers. Under the settlement, defendants are restricted from making future negative option sales and using consumer information obtained from their prior sales and were imposed a whopping judgment of $92,011,601.
Like many legacy publishers, the 160-year-old McClatchy Company (NYSE: MNI), the owner of 31 media companies in 28 U.S. markets, is doing a major transformation, moving aggressively over the last several years to become a digital-first company. Instead of fighting a changing tide, McClatchy is making sweeping, long-term changes that are beneficial to the company but also to its readers.
In the summer of 2012, Liz Cadman knew she had a problem. She was addicted to subscription boxes, and she wanted more. She couldn't find the information she wanted online, however, to make smart buying decisions, so she started a blog to talk about subscription boxes. The blog grew into My Subscription Addiction, a full-fledged website dedicated to the discussion of subscription boxes. In four years, the site has exploded in popularity, and she has added additional features including swaps, a discussion forum and more. Learn how My Subscription Addiction started and grew into what it is today.
How can you combine a wholesale book business and a passion for children's literacy to get more books in the hands of kids? With the subscription box model. That's how founder Eric Shmuely made his dream become a reality -- by creating a subscription book service for children.
Last year the publishing industry was abuzz with the news that the Winnipeg Free Press was experimenting with a Read Now Pay Later micropayment platform, where readers pay $0.27 (Canadian) per article they have read. Dana Neuts explores how well the first seven months of the strategy has gone.
At just three years old, Readly has experienced rapid growth and is defining success in the digital magazine publishing space. Now offering nearly 1,100 magazines and more than 17,000 issues in 49 countries, learn more about Readly in this exclusive INSIDER Case Study.
In this week’s Five on Friday, Digiday explains how the direct-to-consumer membership model can improve retention, Forbes tells us how much the average person is spending on media annually, FeedStuffs explores the future of meal kits, the American Press Institute provides guidance for news sites on how to improve subscription registration and payments, and Media Post shares how The New York Times is using Google Cloud to expand its ad campaign.
We hope you had a great Thanksgiving weekend! In this week’s Five on Friday, PYMTS reports that consumers are fighting "subscription friction" as retailers like Adore Me use deceptive practices to sign up subscribers, CNBC explores how media outlets are getting people to pay for news, Quip raises another $40 billion for subscription dental services, Google considers shutting down Google News in the EU to avoid being taxed on links and, as YouTube waffles on whether or not it should have subscriptions, it offers student deals on YouTube and YouTube Music.
In Five on Friday this week, college textbooks are becoming more accessible, thanks to the subscription model, Microsoft’s Windows 10 mail client tries an ad-supported freemium model, Facebook is making changes to its subscription messaging chatbot permissions, malicious ads are being embedded in ad images, and the traditional publishing model isn’t working.
In this week’s Five on Friday, we’ve got some great subscription articles for you. We’ll give you new information on the popularity of subscription video apps, NBA Careers shares an exciting direct-to-consumer retention and engagement job opportunity, Shopify gives great tips on home page design, the Hollywood Reporter explains that Americans think cable TV is too expensive, and New York Magazine’s sites are going behind a paywall.
Before we head into the three-day weekend, we want to take a moment to honor our nation’s veterans and thank them for serving our country. It is because of them that we remain free. Please thank a veteran this week. Now onto Five on Friday. This week Digital tells us that subscription tools offered by Facebook and Google are improvements for publishers, but they have a long way to go. Also, subscription gaming is heating up, thanks to Google and Microsoft, Forbes shares ways to minimize churn, Fast Company gets a new look, and Dice says that the subscription app model isn’t beneficial to developers.
As those of you looking at your budgets for 2019 you should factor in the cost of documenting your data collection policies and reviewing your current business models in the context of what you may need to do to comply with the new California Consumer Privacy Act (CCPA). CCPA goes into effect in 2020 but its sweeping nature will require companies to use this lead time to effect changes in order to achieve compliance.
How much would you pay for a list of leads who are demonstrably interested in your subscription service, are proven subscription purchasers, and are familiar with your subscription brand? Hint: You already own that list. Through careful testing, it is possible to craft effective, targeted messaging that can bring lapsed subscribers back into the fold.
The Customer Lifetime Value (CLV) concept has been around forever. What’s changed recently is increasingly easy access to a wide variety of input datasets (a/k/a/ “signals”) that work to increase the precision of these scores. CLV scores are increasingly used by companies to determine how they will interact with their customers. Russell Perkins explains.
Behavioral data is the capture of interaction, click, engagement, movement through a website, actions taken via email marketing across the buyer journey and user movement through digital content. The evolution and growth of digital and technology have given businesses and organizations a great opportunity to record, collect and gain a higher level of intelligence from behavioral data. Are you using it effectively to drive subscriptions? Kevin Novak, explains.
The subscription box trend has been on the rise for seven or eight years, and the price of that success is saturation. There are more and more indie box companies, plus massive retailers such as Amazon have jumped on board. Have we reached peak box? Here’s a look at the reporting and the data.
Employees of The Tacoma News Tribune are the latest casualties in an industry plagued with falling revenues, mergers and acquisitions, and employee layoffs. According to The Seattle Times, the 135-year-old News Tribune will cut 67 print and ad-insertion jobs next year, including 26 full-time staff and 41 part-time staff when the company shuts down its 45-year-old printing press next year. Impacted employees will receive severance pay, subsidized health care benefits and support in finding new employment.
MoviePass is ringing in the holidays with a new three-tier pricing plan starting in 2019. According to the announcement, MoviePass’s majority owner Helios and Matheson Analytics Inc. (NASDAQ: HMNY) has been testing the new pricing plans for months, and the options will be effective January 1. With each of the plans, MoviePass subscribers can view up to three movies a month with multiple movie-going options. Current subscribers can stay on their existing plan, or they can move over to one of the new plans.
As we enter the holiday season, there is plenty of subscription news and good cheer to spread around. This week, iOS users in the U.S. were targeted by a massive malvertising campaign, Yahoo Finance, Martha Stewart and BloomsBox.com announced subscription services and a Fox executive predicts that more subscription services will succumb to the pressure from competition and lack of sufficient subscribers to sustain and justify their services.
In a special webcast last week, AT&T (NYSE: T) shared an update on its success strategy for 2019, following its acquisition of Warner Media. The webcast offered information about the company’s plans for next year, including financial guidance for full year 2018 and 2019 and details about WarnerMedia’s direct-to-consumer streaming video on demand service, which includes three tiers of service. AT&T’s updated guidance is as follows:
Last week, Facebook announced the launch of its Today In, a new section on Facebook that aggregates local news and information. Currently, Today In is available in more than 400 U.S. cities and some cities in Australia where Facebook is testing the app. Facebook is also testing news deserts which have few news outlets by connecting them with related content in neighboring areas. Users in cities where Today In is available can go to the section directly, or they can turn on local updates to see more local news stories in their Facebook news feeds.
How do you minimize the financial impact of subscriber complaints, refund requests, and chargebacks while keeping your subscribers happy? In this briefing, we will answer that question and also explore:
What is Friendly Fraud? How Do Chargebacks Impact Your Subscription Business? What Is Best Practice For Managing? What are the New Rules for Managing? With a recurring revenue business (especially with card-not-present transactions for monthly and annual subscriptions) getting complaints, refund requests, and chargeback is part of what you need to manage.
Anyone (successful) in the world of subscriptions understands the many unique details we need to stay on top of in order to grow and scale our businesses. For subscription businesses, a key detail is the promise of recurring value, that we must achieve is every part of our subscriber's experience with our brand. In other words, it requires delivering a delightful subscription experience.
In this on-demand member briefing, we look at the latest changes in subscription commerce revenue recognition and taxation. Learn what you need to do, today, to determine if these changes affect your business and the most important things you need focus on if they do.
Subscriber retention is a cornerstone of successful subscription commerce. However, credit card declines and failed payments can lead to churn and lost revenue. In this on-demand webinar, we will take an in-depth look at the latest subscription industry benchmarks based on a sample set of 1,200 subscription businesses. Understand what is working in payment decline management and get your all your subscriber retention questions answered.
Looking to transition your products or services from perpetual licenses, or one-off purchases, to a recurring revenue model? In this on-demand webinar, we outline successful strategies and tactics to help your software business transform into a recurring revenue machine.
Did you know that the average meal-kit duration is 4 weeks or less for 65% of subscribers? We cover this, and a whole lot more, in our latest Subscription Insider STATPACK examining the trends of the online meal kit delivery service industry worldwide (with a special focus on the United States). We examine market trends including revenue, key players, market share, and how the meal-kits segment fits into the overall subscription industry. We look at two leading players in this market: Blue Apron and HelloFresh. We also explore consumer behavior. This is an editable 70-page PowerPoint deck with 30 charts.
This Subscription Insider STATPACK provides statistical information about trends in marketing technology and its implementation. Understand adoption trends, platforms, M&A activity, budgets & spending, salaries & positions related to marketing technology, use and effectiveness, and even the use of AI within platforms.
Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis. Download this is editable 84-page PowerPoint deck with 37 charts with three embedded Excel charts.
In the third quarter of 2018, over a million subscribers cut the cord and ended their subscriptions to pay TV. How did cable TV providers fail their subscribers so remarkably, and what are they doing to stem the losses?
Will Subscription Video on Demand (SVoD) growth flatten out by 2020? Will Average Revenue Per User (ARPU) grow? Our data says, yes. Stay on top of market trends with our Subscription Insider STATPACK focused on digital video in the United States, including revenue and user and projections through 2022. It is 40 pages, editable, with 16 detailed charts.
Apple is pushing hard toward subscriptions both in its app store and with its latest cloud and hardware offerings. But the personal computer giant is not blazing a trail with software as a service for consumers: Microsoft and Adobe got there first.
Not all failed recurring payments can be “saved” with an Account Updater update. Failed payments can be for a variety of reasons from cancelled cards, cards opted-out of Account Updater services, or declined transactions due to credit limit issues. In this sample, we show three very different approaches to notifying subscribers about a declined payment and requesting updated payment information. (Plus, a bonus at the end, Subscription Insider’s own notice!)
Are you receiving more alerts notifying you of expiring cards? We have and frankly, it’s no surprise with the increase in the volume of payment cards that been reissued. Without that updated payment information, subscribers and members will not get renewed successfully. In this sample, we show you real examples of payment card update notices from three separate companies, with three very different approaches to getting their subscribers to update their payment information. Plus, a bonus, Subscription Insider’s own notice!
ABC Mouse Early Learning Academy is an award-winning, subscription-based site/mobile app that uses email promotions to acquire subscribers. In this Sample, we walk through their promotional email campaign and offers. Are they sending too many promotions? Are they effective? You be the judge.
You may not be a sports fan, per se, but everyone plays games, whether it's chess, checkers or Thursday nights down at the local bridge club. We took a look at three sports-themed businesses offering subscriptions to see how well (or not) they are converting visitors into subscribers.
Many subscription sites are using some lighthearted copy that borders on passive-aggression. Is this an effective tactic? What do you think?
Starting your search for research and data to support your business plan, product research, customer segmentation or data for your next presentation to investors, employees or conference? Beyond any primary research you will be doing, you will need access to third party data for segmentation, validation and an understanding of your market. Subscription Insider's Definitive List of Secondary Market Research Sources lists literally hundreds of data sets for your research. Our definitive list includes business, consumer and government data. Use it for marketing, competitive research, market data and more. It includes easy-to-use data and not so easy-to-use data accessible via APIs.
Understanding the difference between your most valuable customers and those that will not renew, is like separating out the wheat seeds from all the wheat chaff at harvest time. It will take the right tools and tactics to maximize renewal rates. Subscription Insider's Retention Workbook (Excel) will help you track the retention performance by key drivers in your business, turning your data into both a summary and a detailed retention report that you can use to manage your retention.
Does your subscription management or billing platform connect you to Account Updater — a service offered by Visa, MasterCard, Discover and more recently, American Express — that provides updated payment card information to help merchants manage involuntary churn issues? With this directory of 25 subscription management and billing platforms that support account updater services, you'll be able to create a short list of vendor contenders for your subscription business based on applicable industry experience, existing customers, payment gateways and processors supported, as well as pricing.
This extremely detailed subscription & membership financial model was developed as a tool for would-be subscription businesses who either are planning a new launch or an acquisition. It may also be useful for current publishers who are doing a minimum of marketing and who want to see how their cash flow might change if they ramp up marketing and/or ancillary product offers. Its purpose is educational and inspirational rather than strictly predictive . Everyone's business is slightly different, so it was impossible for us to create an easy-to-use model that would work with enormous accuracy for all. However, if you've not modelled this type of business extensively before, you'll learn a great deal from it!
Effective monitoring of subscriber retention is the result of understanding retention opportunities and trends, tracking attrition patterns, developing a tracking methodology, and applying those metrics in order to manage your retention business more effectively. Use this excel workbook to track and manage your subscribers and members.
- Start The Process Of Data Mapping Now (Or Risk The Consequences)
How-to Articles December 11, 2018
- Tacoma News Tribune to Eliminate 67 Print Jobs in 2019
Industry News December 11, 2018
- STATPACK: Online Meal Kit Delivery Service Trends
Reports & Research December 10, 2018
- MoviePass Changes Pricing Again, Moving to Three-Tier Pricing in 2019
Industry News December 10, 2018
- Weekly Subscription News: Mixcloud, Malvertising and Martha Stewart
Industry News December 8, 2018