The FCC’s sports inquiry puts “where do I watch?” frustration on the record, offering a broader warning for subscription operators about bundling, billing, and consumer

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The FCC’s Media Bureau opened MB Docket 26-45 to gather input on consumer costs, paywalls, exclusivity, and impacts on local broadcast access, with comments due
USA TODAY Co. said its early-2025 value-first, digital-only subscription pivot drove record Q4 ARPU and contributed to a second straight quarter of sequential digital-only subscription
For some customer groups, a 30-day penalty-free exit window turns the change into a time-bound churn and save moment.
Q4 subscription and support revenue rose 13% year over year to $10.7B as Salesforce initiated FY2027 guidance and reported Agentforce ARR of $800M, up 169%

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Paavana Kumar breaks down the new disclosure, consent, and cancellation rules subscription businesses must follow under the FTC’s Click-to-Cancel Rule and stricter state laws.
From AI-native checkout and benefit-aware eligibility to modular “platform bundles,” NRF revealed the next operational battleground for recurring revenue teams.
Trust is now the strongest driver of retention, renewal, and growth in the subscription economy. Here’s how to build it into your marketing—and track the
Indiana, Kentucky, and Rhode Island privacy laws are now live, raising the bar for customer data requests, opt-outs, and data-sharing controls across the subscription stack.
Learn how to use subscription revenue data signals to reduce churn, drive upsells, and optimize renewals. A practical guide for subscription executives ready to act
Turn pricing discussions from risky revenue grabs into strategic retention levers. A retention-first pricing framework using tiering, bundling and value sequencing.

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Former subscribers now drive nearly 1 in 4 new sign-ups, while rising pause behavior and “micro-subscriptions” underscore a more intentional, lifecycle-driven market.
Refunds to more than 1.2 million consumers are going out now—an execution milestone that underscores ongoing FTC scrutiny of negative option, “free gift,” and continuity-plan
Agency alleges subscription terms were not clear and conspicuous and consumers did not provide valid affirmative consent for recurring billing.
Onboarding has always been critical to subscription success. In the age of customer AI bots, subscription executives must rethink how they guide, engage, and retain
Warner Bros. Discovery isn’t just breaking up—it’s reorganizing for growth. Here’s what subscription executives can learn from their structural reset.

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