Lisa B. Dubrow, Esq, our Subscription Insider Guide to Subscription Regulation and Compliance and partner at Dubrow & Bhonslay, reminds members of the upcoming deadlines related to the Digital Millennium Copyright Act.
Given the current scrutiny of subscription-based recurring billing programs, particularly in California, marketers should take the time to re-examine their auto-renewal programs. Lisa B. Dubrow, Esq, our Subscription Insider Guide to Subscription Regulation and Compliance and partner at Dubrow & Bhonslay, explains.
Using affiliate marketers will not give you a pass in creating offers that comply with the law in any negative option sales. Lisa B. Dubrow, Esq., Subscription Insider Guide to Subscription Regulation and Compliance and partner at Dubrow & Bhonslay, explains how and why the FTC is going after large settlements to ensure marketers and advertisers are compliant.
As marketers, you need to support all advertising claims. However, sometimes a claim might appear ambiguous and therefore you might conclude it is not necessary to support. Because food boxes are so popular now we thought we would report on a claim made by a food manufacturer where the definition of “local” was one focus of the case.
On September 28th, California’s governor signed into law new requirements for subscription and membership companies with negative option plans. Lisa B. Dubrow, Esq., Subscription Insider Guide to Subscription Regulation and Compliance and partner at Dubrow & Bhonslay, explains.
Like many legacy publishers, the 160-year-old McClatchy Company (NYSE: MNI), the owner of 31 media companies in 28 U.S. markets, is doing a major transformation, moving aggressively over the last several years to become a digital-first company. Instead of fighting a changing tide, McClatchy is making sweeping, long-term changes that are beneficial to the company but also to its readers.
In the summer of 2012, Liz Cadman knew she had a problem. She was addicted to subscription boxes, and she wanted more. She couldn't find the information she wanted online, however, to make smart buying decisions, so she started a blog to talk about subscription boxes. The blog grew into My Subscription Addiction, a full-fledged website dedicated to the discussion of subscription boxes. In four years, the site has exploded in popularity, and she has added additional features including swaps, a discussion forum and more. Learn how My Subscription Addiction started and grew into what it is today.
How can you combine a wholesale book business and a passion for children's literacy to get more books in the hands of kids? With the subscription box model. That's how founder Eric Shmuely made his dream become a reality -- by creating a subscription book service for children.
Last year the publishing industry was abuzz with the news that the Winnipeg Free Press was experimenting with a Read Now Pay Later micropayment platform, where readers pay $0.27 (Canadian) per article they have read. Dana Neuts explores how well the first seven months of the strategy has gone.
At just three years old, Readly has experienced rapid growth and is defining success in the digital magazine publishing space. Now offering nearly 1,100 magazines and more than 17,000 issues in 49 countries, learn more about Readly in this exclusive INSIDER Case Study.
In this week’s edition of Five on Friday, eMarketer shares some surprising facts about how we spend time with media, Media Post reports on Gannett’s shift toward membership, member James Hammond is appointed CEO of New Generation Research, Amazon plans a push into digital advertising in the New Year, and CMS Wire offers marketing automation trends to watch in 2018.
Using artificial intelligence to visualize a "Big Data" database is impressive. But real insights can only be developed by linking that Big Data to "Little Data" such as government and private datasets to create ground-breaking learnings. Russell Perkins explains.
In Five on Friday this week, The Next Web recommends that we avoid these six common mistakes when developing an SaaS product, Digiday tells us how The New York Times gets people to spend five minutes a day on their site, Tubefilter shares what did and didn't work in terms of digital media and entertainment last year, big retailers are testing out the subscription model, and AdExchanger says privacy tech is on the rise as the GDPR deadline gets closer.
Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis. Each STATPACK includes dozens of charts and analysis and - wow - have they been popular! Our most popular STATPACKS in 2017 included research on social media, paid content, influence marketing email marketing, search advertising. mobile marketing plus research on Amazon Prime and Netflix.
Our most read subscription-focused trend reports in 2017 include reports and research on retention, email marketing, payment cards and gift subscriptions. Other most-read reports that round out our list are focused on newspaper, beauty box, SaaS, music streaming and non-profit market, usage and other industry trends.
Understanding how payments work is a key foundation to selecting the right vendors for your subscription or membership business. This guide will help you understand the mechanics of a payment, key terms, and the key players involved from the moment your customer submits a payment to your business, to when the money for that customer’s subscription gets into your bank account.
The idea of influencers is not a new one. In fact, they’ve been around for decades, often times in the form of a celebrities as company spokespeople. Remember Brooke Shields and her Calvins? O.J. Simpson for Hertz? William Shatner for Priceline.com? Joe Dimaggio and his Mr. Coffee? Those are all examples of influencers. The marketing world has evolved since then, but instead of having spokespeople, brands, including subscription companies, are now using (paid) influencers to promote and share their products and services. It is a subtler, but more meaningful approach. Let’s take a closer look.
In the last part of our series, Organic Search for Publishers, Kevin Novak explains how to create and scale a system for optimizing organic search across editorial, audience development, and other teams to drive readers deeper into a media property, and support revenue creation.
Kevin Novak continues his discussion on how to implement an effective SEO strategy. In part seven of Organic Search for Publishers, he explains where and how to use the keywords and phrases that are important for your business in your content and meta information. Kevin also goes deeper and explains what structured metadata is as well as why and how you should be leveraging that in your publication to more effectively communicate and provide context about your content for search engines.
Kevin Novak continues his discussion on how to implement an effective SEO strategy. In part six of Organic Search for Publishers, he explains and demonstrates the tools every editorial, marketing, and audience development team should use when determining what keywords will be used as part of their organic search strategy.
The Denver Post is the latest newspaper to put up a paywall. Effective yesterday, readers must pay $11.99 a month to get online access to more than a handful of stories, reports the Denver Business Journal. The Post has not yet specified the number of stories in its per-month threshold. In the past, The Post only charged a subscription fee for the print version of the paper. Some content will remain free like the site’s marijuana-related sister site, The Cannabist, and its entertainment site, The Know.
If you were craving a more personalized satellite radio experience, SiriusXM heard you. Yesterday SiriusXM and FCA US LLC announced they were launching the next generation of in-car audio entertainment, complete with a personalized listening experience with more variety, smart content recommendations and on-demand radio. Debuting yesterday, the new ‘best-in-class’ listening experience will first be available to SiriusXM All Access subscribers in the 2019 Ram 1500 truck on a 12-inch display touch screen.
Last week Facebook founder and CEO Mark Zuckerberg announced the social media platform will be making major changes to its news feed, focusing more on personal posts from friends and family and less on public content like news posts. According to Zuckerberg’s post, the company has done research that shows that connecting with each other strengthens our relationships, improving our well-being and happiness, but reading articles and watching videos ‘may not be as good.’ Content from businesses, brands and media will be featured less prominently.
In the subscription headlines this week, Oreo has a cookie club and you can subscribe to it on Amazon, Cengage Learning rolls out an unlimited subscription and, after two years of profits, the Washington Post plans to expand its newsroom. Also this week, Workday is going to give Salesforce a run for its money, Skyword raises $25 million, and developers can now offer subscription add-ons in Microsoft Store Apps.
Subscription management and recurring billing platform Chargebee has added email notifications to its offerings for subscription companies. With the new email notifications, companies can contact their customers directly about transactions such as reminders about auto-renewing subscriptions, credit card expiration dates, pending refunds, unpaid invoices, completed payments, cancellations, and more. Companies can segment their customer audiences and then personalize branded messages to better engage their subscribers.
One mistake that many SaaS businesses make is thinking that once a subscription management system is in place, they are all set. In this on-demand seminar, we will outline the strategies and tactics that SaaS companies should employ to grow revenue, by keeping customers engaged.
When it comes to choosing a subscription management platform for your company, there are many options. Choosing the right technology can be a daunting task. Make the right decision and you are a hero. Make the wrong decision and you are faced with higher costs, mismatched features, or worse. Did you know that when buying technology for your business, 35-50% of the sales go to the vendor who responds first? Crazy? For companies that bought in this manner, they typically experience a 50% greater rate of REGRET about their purchase than companies who used a more thoughtful process
In this on-demand seminar, learn the key questions to ask potential vendors, and your team, when selecting the best subscription platform for your business. Kevin Novak, CEO of 2040 Digital and subscription technology expert and Kathy Greenler Sexton, Publisher of Subscription Insider will discuss: The subscription technology landscape, how to self-assess what your company needs, understanding budget and total cost of ownership, and mapping your budget and team to the best platform for your company.
Before you can generate new subscribers you've got to implement systems to stop your members from quitting. This on-demand seminar is focused on delivering actionable tactics to reduce subscriber churn and increase member lifetime value. Robert Skrob, our Insider Guide to Membership Retention, will walk you through 14 tactics to improve your subscriber and member retention. With all that Robert will discuss, there will be at least one strategy revealed that could be a quick, easy win for you, which could improve your renewal rate within two weeks or less.
Learn how to maximize SaaS and software retention rates. During this on-demand seminar, Adriana Iordan—expert in global eCommerce and payments and Chief Product Officer at Avangate—will teach attendees why SaaS subscription businesses face unique customer retention challenges and how to handle them. This session includes benchmark data, best practice tactics, and three separate case studies to help you learn how to overcome the unique challenges SaaS recurring businesses face.
Revenue signals go way beyond renewal and churn KPIs. In order to maximize potential revenue, you need to get under the hood of your subscription product or service to understand revenue-related data. These “revenue signals” are in your billing, product, and customer data and they show where your subscription business is at risk for lower revenue or where you losing potential revenue opportunities. In this on-demand seminar, you will learn what to look at in your own data and analytics, what learnings you can glean from each revenue signal, what actions your subscription business should think about taking, and most importantly, the revenue impact of acting or not acting on each signal.
Pundits, publishers, and media personalities are dramatically unhappy with the new reality. “Facebook is just screwing our news operations,” said one. But there’s another side to the story as Subscription Insider's Michael Moran Alterio explains in this trend report.
Considering Twitter as part of your marketing plan? This Subscription Insider STATPACK provides statistical information about Twitter marketing and advertising worldwide. It looks at Twitter marketing and examines revenues, audiences, followers, demographics, how digital marketers are leveraging Twitter, its effectiveness, top brands using the platform and much more. Download the 91-page PowerPoint with 39 charts and graphs (with five embedded excel charts) to access all the data.
B2B and B2C subscriptions companies in-the-know understand how they drive new customers and have been using them for years. For many Box Subscriptions, News, Content and other consumer-focused subscription companies who are fighting it out with pure e-commerce companies, digital coupons are a must to compete for new customers. This Subscription Insider STATPACK looks at digital coupons and especially, the platforms now popular with consumers that aggregate coupons for their users and includes analysis of how consumers are leveraging coupons, mobile coupon usage, coupon utilization by industry, coupon and loyalty behavior, and more. Download the 116-page PowerPoint with 52 charts and graphs (with six embedded excel charts) to access all the data.
New services are offering movie fans a flat monthly or annual subscription fee in exchange for reasonable-to-extreme savings -- if you commit to using your subscription to the max. Can these offerings bring moviegoers back to theaters, and can these services succeed even if they offer benefits that are “too good”?
In this Subscription Insider STATPACK, we look at Amazon financials, trends and predictions. Understand company trends, benchmark data, user data and demographics, plus Prime, Digital Media and Web Services business trends. Download the 137-page PowerPoint with 62-charts and graphs (with two embedded excel charts) to access all the data.
Not all failed recurring payments can be “saved” with an Account Updater update. Failed payments can be for a variety of reasons from cancelled cards, cards opted-out of Account Updater services, or declined transactions due to credit limit issues. In this sample, we show three very different approaches to notifying subscribers about a declined payment and requesting updated payment information. (Plus, a bonus at the end, Subscription Insider’s own notice!)
Are you receiving more alerts notifying you of expiring cards? We have and frankly, it’s no surprise with the increase in the volume of payment cards that been reissued. Without that updated payment information, subscribers and members will not get renewed successfully. In this sample, we show you real examples of payment card update notices from three separate companies, with three very different approaches to getting their subscribers to update their payment information. Plus, a bonus, Subscription Insider’s own notice!
ABC Mouse Early Learning Academy is an award-winning, subscription-based site/mobile app that uses email promotions to acquire subscribers. In this Sample, we walk through their promotional email campaign and offers. Are they sending too many promotions? Are they effective? You be the judge.
You may not be a sports fan, per se, but everyone plays games, whether it's chess, checkers or Thursday nights down at the local bridge club. We took a look at three sports-themed businesses offering subscriptions to see how well (or not) they are converting visitors into subscribers.
Many subscription sites are using some lighthearted copy that borders on passive-aggression. Is this an effective tactic? What do you think?
Starting your search for research and data to support your business plan, product research, customer segmentation or data for your next presentation to investors, employees or conference? Beyond any primary research you will be doing, you will need access to third party data for segmentation, validation and an understanding of your market. Subscription Insider's Definitive List of Secondary Market Research Sources lists literally hundreds of data sets for your research. Our definitive list includes business, consumer and government data. Use it for marketing, competitive research, market data and more. It includes easy-to-use data and not so easy-to-use data accessible via APIs.
Understanding the difference between your most valuable customers and those that will not renew, is like separating out the wheat seeds from all the wheat chaff at harvest time. It will take the right tools and tactics to maximize renewal rates. Subscription Insider's Retention Workbook (Excel) will help you track the retention performance by key drivers in your business, turning your data into both a summary and a detailed retention report that you can use to manage your retention.
Does your subscription management or billing platform connect you to Account Updater — a service offered by Visa, MasterCard, Discover and more recently, American Express — that provides updated payment card information to help merchants manage involuntary churn issues? With this directory of 25 subscription management and billing platforms that support account updater services, you'll be able to create a short list of vendor contenders for your subscription business based on applicable industry experience, existing customers, payment gateways and processors supported, as well as pricing.
This extremely detailed subscription & membership financial model was developed as a tool for would-be subscription businesses who either are planning a new launch or an acquisition. It may also be useful for current publishers who are doing a minimum of marketing and who want to see how their cash flow might change if they ramp up marketing and/or ancillary product offers. Its purpose is educational and inspirational rather than strictly predictive . Everyone's business is slightly different, so it was impossible for us to create an easy-to-use model that would work with enormous accuracy for all. However, if you've not modelled this type of business extensively before, you'll learn a great deal from it!
Effective monitoring of subscriber retention is the result of understanding retention opportunities and trends, tracking attrition patterns, developing a tracking methodology, and applying those metrics in order to manage your retention business more effectively. Use this excel workbook to track and manage your subscribers and members.
- Facebook Is Kicking Publishers To The Curb ... Thank Goodness!
Reports & Research January 17, 2018
- Denver Post Puts Up Paywall and Moves Out of Pricey Downtown Digs
Industry News January 17, 2018
- SiriusXM Launches New Personalized, Smart Content Listening Experience
Industry News January 16, 2018
- STATPACK: Twitter Marketing
Reports & Research January 16, 2018
- Facebook Makes Major Changes to News Feed to Focus on Personal Posts
Industry News January 15, 2018