Lisa B. Dubrow, Esq, our Subscription Insider Guide to Subscription Regulation and Compliance and partner at Dubrow & Bhonslay, reminds members of the upcoming deadlines related to the Digital Millennium Copyright Act.
Given the current scrutiny of subscription-based recurring billing programs, particularly in California, marketers should take the time to re-examine their auto-renewal programs. Lisa B. Dubrow, Esq, our Subscription Insider Guide to Subscription Regulation and Compliance and partner at Dubrow & Bhonslay, explains.
Using affiliate marketers will not give you a pass in creating offers that comply with the law in any negative option sales. Lisa B. Dubrow, Esq., Subscription Insider Guide to Subscription Regulation and Compliance and partner at Dubrow & Bhonslay, explains how and why the FTC is going after large settlements to ensure marketers and advertisers are compliant.
As marketers, you need to support all advertising claims. However, sometimes a claim might appear ambiguous and therefore you might conclude it is not necessary to support. Because food boxes are so popular now we thought we would report on a claim made by a food manufacturer where the definition of “local” was one focus of the case.
On September 28th, California’s governor signed into law new requirements for subscription and membership companies with negative option plans. Lisa B. Dubrow, Esq., Subscription Insider Guide to Subscription Regulation and Compliance and partner at Dubrow & Bhonslay, explains.
Like many legacy publishers, the 160-year-old McClatchy Company (NYSE: MNI), the owner of 31 media companies in 28 U.S. markets, is doing a major transformation, moving aggressively over the last several years to become a digital-first company. Instead of fighting a changing tide, McClatchy is making sweeping, long-term changes that are beneficial to the company but also to its readers.
In the summer of 2012, Liz Cadman knew she had a problem. She was addicted to subscription boxes, and she wanted more. She couldn't find the information she wanted online, however, to make smart buying decisions, so she started a blog to talk about subscription boxes. The blog grew into My Subscription Addiction, a full-fledged website dedicated to the discussion of subscription boxes. In four years, the site has exploded in popularity, and she has added additional features including swaps, a discussion forum and more. Learn how My Subscription Addiction started and grew into what it is today.
How can you combine a wholesale book business and a passion for children's literacy to get more books in the hands of kids? With the subscription box model. That's how founder Eric Shmuely made his dream become a reality -- by creating a subscription book service for children.
Last year the publishing industry was abuzz with the news that the Winnipeg Free Press was experimenting with a Read Now Pay Later micropayment platform, where readers pay $0.27 (Canadian) per article they have read. Dana Neuts explores how well the first seven months of the strategy has gone.
At just three years old, Readly has experienced rapid growth and is defining success in the digital magazine publishing space. Now offering nearly 1,100 magazines and more than 17,000 issues in 49 countries, learn more about Readly in this exclusive INSIDER Case Study.
Need a break from winter weather or the Winter Olympics? We’ve got you covered with this week’s Five on Friday. In today’s edition, Matrix Solutions says media ad spending was flat last year, Ion Interactive shares interesting and important content marketing stats, TechCrunch tells us about Joymode, a subscription that is supposed to stop us from buying everything we want, Adweek offers tips for stopping influencer fraud, and Venture Beat explores the idea that blockchain could kill Netflix and streaming video as we know it. Wait, what? Read on for more Five on Friday.
Anxious for the Olympics to kick off? Ease your angst with some super subscription ideas and advice. In this week’s edition of Five on Friday, tech giants like Apple and Google are trading licensing revenue for recurring revenue, big brands are slashing advertising budgets in favor of personalization, Digital River explains why customer-centric subscription companies are the most successful, Ad Exchange tells us why paywall strategies are about much more than the bottom line, and LinkedIn shares top subscription jobs.
This week’s Five on Friday won’t be as watercooler-worthy as the 60th Grammy Awards, President Trump’s State of the Union or Groundhog Day, but we’ve got some interesting subscription tidbits for you to mull over this weekend. In this week’s edition, DMN News questions whether gated content is a suitable workaround for GDPR, PYMTS shares three tips for converting users into subscribers, DiMA teases us with digital music revenue statistics ahead of their forthcoming report, Facebook promises to prioritize local news content as they make changes to their news feeds, and Adweek’s Justin Kline tells us what influencer marketing trends to watch for in 2018. Enjoy!
Poorly conceived subscription plans are everywhere. Russell Perkins, Subscription Insider Guide to Data Strategy and Managing Director of the InfoCommerce Group, outlines four things to consider as you plan your subscription packages to avoid pricing and packaging misfires.
How does a data provider embed in workflow if there’s no workflow? That’s a problem, but it’s also an opportunity. Russell Perkins, Subscription Insider Guide to Data Strategy and Managing Director of the InfoCOmmerce Group, explains.
Understanding how payments work is a key foundation to selecting the right vendors for your subscription or membership business. This guide will help you understand the mechanics of a payment, key terms, and the key players involved from the moment your customer submits a payment to your business, to when the money for that customer’s subscription gets into your bank account.
The idea of influencers is not a new one. In fact, they’ve been around for decades, often times in the form of a celebrities as company spokespeople. Remember Brooke Shields and her Calvins? O.J. Simpson for Hertz? William Shatner for Priceline.com? Joe Dimaggio and his Mr. Coffee? Those are all examples of influencers. The marketing world has evolved since then, but instead of having spokespeople, brands, including subscription companies, are now using (paid) influencers to promote and share their products and services. It is a subtler, but more meaningful approach. Let’s take a closer look.
In the last part of our series, Organic Search for Publishers, Kevin Novak explains how to create and scale a system for optimizing organic search across editorial, audience development, and other teams to drive readers deeper into a media property, and support revenue creation.
Kevin Novak continues his discussion on how to implement an effective SEO strategy. In part seven of Organic Search for Publishers, he explains where and how to use the keywords and phrases that are important for your business in your content and meta information. Kevin also goes deeper and explains what structured metadata is as well as why and how you should be leveraging that in your publication to more effectively communicate and provide context about your content for search engines.
Kevin Novak continues his discussion on how to implement an effective SEO strategy. In part six of Organic Search for Publishers, he explains and demonstrates the tools every editorial, marketing, and audience development team should use when determining what keywords will be used as part of their organic search strategy.
In this week’s subscription news, Wired launches a paywall and gears up for long-form journalism, Ford’s Canvas subscription service hits 600 subscribers, and a report says that Disney’s new streaming service will omit R-rated content and let Netflix keep Marvel content. Also this week, we’re reading about Cinemark’s war on MoviePass, how Viacom is suffering from the rise in cord cutting, and Jeff Bezos is building an army of Prime members as the membership program continues to grow.
In a new twist on art collection, Washington, D.C. startup GoARTful, a gallery for the 21st century, lets members try out pieces of art in their home via subscription for $15 to $50 per month. After signing up, members choose between limited prints or original art from an artist’s studio, based on the member’s budget. Members can try different pieces to see what best fits their tastes and space and exchange it for another piece when they’re ready. Members also get the opportunity to join their local artist community to meet the artists and get free admission to exclusive art events in their area.
The only thing stronger than WWE’s host of celebrity wrestlers is its rock-solid financials, as evidenced by WWE’s fourth quarter and full-year 2017 financials, released last week. Among the highlights for the fourth quarter for WWE (NYSE: WWE) was record revenue of $211.6 million, an increase of 9 percent over the fourth quarter of 2016. The company reported net income of $4.8 million, or $0.06 per share, compared to $8.0 million, or $0.10 per share, for the same period last year.
Yesterday the Boston Herald announced that Digital First Media will acquire the newspaper for $11.9 million. Offering more than double the amount of two other bidders, Digital First Media beat out GateHouse Media who bid $4.5 million and Revolution Capital who bid $5.75 million at a 5-hour bankruptcy auction conducted by the bankruptcy law firm Brown Rudnick in Boston. The winning bid is subject to approval by the U.S. Bankruptcy Court in Delaware, said the Herald. A hearing is set for Friday. The sale is expected to close by March 28.
While The New York Times Company (NYSE: NYT) reported a net loss of $57.8 million, or $0.35 per diluted share, in the fourth quarter of 2017, the company also experienced some impressive growth. Total revenue for Q4 was $484.1 million, or 10.1 percent higher, than $439.7 million in revenue reported for Q4 2016. Subscription revenue grew 19.2 percent, other revenues increased 12.0 percent, and advertising revenue decreased 1.3 percent.
If you operate a subscription or membership business – regardless of subscription vertical, industry, consumer focus, or transaction volume – your revenue is impacted by payment trends and market dynamics happening right now. This on-demand online seminar will help you understand payment trends that will impact your business in 2018. it will also walk through the tactics and best-practices subscription merchants should employ to mitigate the negative impact on your profitability from these trends.
One mistake that many SaaS businesses make is thinking that once a subscription management system is in place, they are all set. In this on-demand seminar, we will outline the strategies and tactics that SaaS companies should employ to grow revenue, by keeping customers engaged.
When it comes to choosing a subscription management platform for your company, there are many options. Choosing the right technology can be a daunting task. Make the right decision and you are a hero. Make the wrong decision and you are faced with higher costs, mismatched features, or worse. Did you know that when buying technology for your business, 35-50% of the sales go to the vendor who responds first? Crazy? For companies that bought in this manner, they typically experience a 50% greater rate of REGRET about their purchase than companies who used a more thoughtful process
In this on-demand seminar, learn the key questions to ask potential vendors, and your team, when selecting the best subscription platform for your business. Kevin Novak, CEO of 2040 Digital and subscription technology expert and Kathy Greenler Sexton, Publisher of Subscription Insider will discuss: The subscription technology landscape, how to self-assess what your company needs, understanding budget and total cost of ownership, and mapping your budget and team to the best platform for your company.
Before you can generate new subscribers you've got to implement systems to stop your members from quitting. This on-demand seminar is focused on delivering actionable tactics to reduce subscriber churn and increase member lifetime value. Robert Skrob, our Insider Guide to Membership Retention, will walk you through 14 tactics to improve your subscriber and member retention. With all that Robert will discuss, there will be at least one strategy revealed that could be a quick, easy win for you, which could improve your renewal rate within two weeks or less.
Learn how to maximize SaaS and software retention rates. During this on-demand seminar, Adriana Iordan—expert in global eCommerce and payments and Chief Product Officer at Avangate—will teach attendees why SaaS subscription businesses face unique customer retention challenges and how to handle them. This session includes benchmark data, best practice tactics, and three separate case studies to help you learn how to overcome the unique challenges SaaS recurring businesses face.
The US and worldwide online gaming market value is estimated to grow to $33.6 Billion by 2019. In this Subscription Insider STATPACK, we explore these online gaming trends, online gamer, the games they play plus the trends on the online gaming leading game brands, social gaming and more. Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis. Download the 93-page PowerPoint with 40 charts and graphs (with one embedded excel chart) to access this trend data on Online Gaming in the United States and worldwide.
With $40.6B in 2017 revenue, Facebook not only dominates our social streams but is the market leader. Subscription Insider's STATPACK presents trends, insights and statistics of the company's financials, global reach as well as extensive data on user demographics and usage behavior. It also explores advertising revenue, advertisers, publishers, and also touches upon brand interaction and social gaming - all important trends to benchmark as Facebook quickly evolves its algorithms and products responding to recent criticisms.
Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis. Download the 129-page PowerPoint with 62 charts and graphs (with seven embedded excel charts) to access this trend data on Facebook.
For February 2018, lovers were forecast to spend $6 billion on Valentine's Day purchases of candy, flowers, and clothing. But that's a market that may be willing to spend on romance during the other eleven months of the year as well. And in fact, a number of companies are working hard to serve these products -- yes, even undies -- on a recurring basis.
When it comes to search, there is Google and everyone else. This STATPACK presents insights and statistics on Google, providing information on the internet company's online services, including information on company structure and financial data, as well as Google's role in online search and highlighting the search giant's scope in online advertising and marketing. The STATPACK also highlights other Google services such as YouTube and Google Play, as well as its influence and impact in areas such as lobbying, government data requests, URL take-down requests, and more.
Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis. Download the 141-page PowerPoint with 69 charts and graphs (with nine embedded excel charts) to access this trend data on Google.
This US$4.7 billion meal-kit business is predicted to grow to $11.6 billion by 2022. But before that happens, competition will thin the ranks of a crowded marketplace. Analysts say that the winners will be the ones who ally with much bigger players, such as Amazon and Walmart.
Not all failed recurring payments can be “saved” with an Account Updater update. Failed payments can be for a variety of reasons from cancelled cards, cards opted-out of Account Updater services, or declined transactions due to credit limit issues. In this sample, we show three very different approaches to notifying subscribers about a declined payment and requesting updated payment information. (Plus, a bonus at the end, Subscription Insider’s own notice!)
Are you receiving more alerts notifying you of expiring cards? We have and frankly, it’s no surprise with the increase in the volume of payment cards that been reissued. Without that updated payment information, subscribers and members will not get renewed successfully. In this sample, we show you real examples of payment card update notices from three separate companies, with three very different approaches to getting their subscribers to update their payment information. Plus, a bonus, Subscription Insider’s own notice!
ABC Mouse Early Learning Academy is an award-winning, subscription-based site/mobile app that uses email promotions to acquire subscribers. In this Sample, we walk through their promotional email campaign and offers. Are they sending too many promotions? Are they effective? You be the judge.
You may not be a sports fan, per se, but everyone plays games, whether it's chess, checkers or Thursday nights down at the local bridge club. We took a look at three sports-themed businesses offering subscriptions to see how well (or not) they are converting visitors into subscribers.
Many subscription sites are using some lighthearted copy that borders on passive-aggression. Is this an effective tactic? What do you think?
Starting your search for research and data to support your business plan, product research, customer segmentation or data for your next presentation to investors, employees or conference? Beyond any primary research you will be doing, you will need access to third party data for segmentation, validation and an understanding of your market. Subscription Insider's Definitive List of Secondary Market Research Sources lists literally hundreds of data sets for your research. Our definitive list includes business, consumer and government data. Use it for marketing, competitive research, market data and more. It includes easy-to-use data and not so easy-to-use data accessible via APIs.
Understanding the difference between your most valuable customers and those that will not renew, is like separating out the wheat seeds from all the wheat chaff at harvest time. It will take the right tools and tactics to maximize renewal rates. Subscription Insider's Retention Workbook (Excel) will help you track the retention performance by key drivers in your business, turning your data into both a summary and a detailed retention report that you can use to manage your retention.
Does your subscription management or billing platform connect you to Account Updater — a service offered by Visa, MasterCard, Discover and more recently, American Express — that provides updated payment card information to help merchants manage involuntary churn issues? With this directory of 25 subscription management and billing platforms that support account updater services, you'll be able to create a short list of vendor contenders for your subscription business based on applicable industry experience, existing customers, payment gateways and processors supported, as well as pricing.
This extremely detailed subscription & membership financial model was developed as a tool for would-be subscription businesses who either are planning a new launch or an acquisition. It may also be useful for current publishers who are doing a minimum of marketing and who want to see how their cash flow might change if they ramp up marketing and/or ancillary product offers. Its purpose is educational and inspirational rather than strictly predictive . Everyone's business is slightly different, so it was impossible for us to create an easy-to-use model that would work with enormous accuracy for all. However, if you've not modelled this type of business extensively before, you'll learn a great deal from it!
Effective monitoring of subscriber retention is the result of understanding retention opportunities and trends, tracking attrition patterns, developing a tracking methodology, and applying those metrics in order to manage your retention business more effectively. Use this excel workbook to track and manage your subscribers and members.
- STATPACK: Online Gaming
Reports & Research February 18, 2018
- Weekly Subscription News: Music, Marvel and MoviePass
Industry News February 17, 2018
- GoARTful Lets Members Try Art Before They Buy It
Industry News February 16, 2018
- Five on Friday: Ad Spending, Influencer Fraud and Blockchain
Features February 16, 2018
- WWE Reports Record Revenue of $801.0 Million in 2017
Industry News February 15, 2018