FTC Failed to Follow Statutory Process, Leaving National Subscription Requirements in Limbo

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Businesses must now offer cancellation methods matching sign-up flows and provide annual renewal reminders for subscriptions started or extended on or after July 1, 2025.
Onboarding has always been critical to subscription success. In the age of customer AI bots, subscription executives must rethink how they guide, engage, and retain
New data reveals that just 1% of U.S. adults pay when prompted at a paywall, as publishers face growing challenges in converting casual readers into
Strong growth in Creative Cloud, Acrobat, and Firefly subscriptions drives 11% revenue increase; Adobe lifts full-year targets as ARR climbs past $18 billion

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Discover where your customers cancel subscriptions and learn actionable strategies to reduce churn, improve retention, and strengthen customer relationships.
Learn from Mark Roth of Cobalt Law about the FTC’s negative option rule, new state laws, and what subscription businesses must do.
Expert Analysis from Cobalt Law’s Marc Roth on the FTC’s Final Negative Option Rule—What’s Changed, What’s Next, and How It Impacts Your Business
Unlock your growth potential with actionable insights into customer data management, shipping, packaging, marketing, and revenue diversification.
Learn how subscription businesses can use payment salvage and decline recovery strategies to prevent revenue loss from failed transactions.
Compliance strategist Paavana Kumar walks through FTC and state-level risks hiding in your subscriber experience.

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New tier offers unlimited access, livestreams, and ad-free content as BBC looks to convert global traffic into recurring revenue
Earnings show how bundling, Copilot-powered AI features, and massive infrastructure investments are driving strong subscription growth across Microsoft 365, Azure, and Game Pass.
Settlement bans Paddle from processing payments for tech-support telemarketers and raises new scrutiny on merchant-of-record models used in subscription billing
CEO David Zaslav anticipates strong subscriber growth for Max through global reach, strategic partnerships, and bundling with Disney+ and Hulu, as Warner Bros. Discovery eyes
Learn how to structure internal teams, balance product roadmaps, and differentiate enterprise vs. consumer offerings—without alienating existing B2C subscribers.

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