From AI-native checkout and benefit-aware eligibility to modular “platform bundles,” NRF revealed the next operational battleground for recurring revenue teams.

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Former subscribers now drive nearly 1 in 4 new sign-ups, while rising pause behavior and “micro-subscriptions” underscore a more intentional, lifecycle-driven market.
Agency alleges subscription terms were not clear and conspicuous and consumers did not provide valid affirmative consent for recurring billing.
The bill’s requirements mirror many click-to-cancel concepts, but would set them in statute rather than FTC rule.
New York AG Letitia James is demanding Instacart’s pricing-test records and disclosure screen flows by Jan. 29, citing the state’s algorithmic pricing disclosure law.

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Marc Roth Unpacks a Flurry of State Legislation—and Why the FTC’s Negative Option Rule May Not Be Dead Yet
Why Zuora’s announcement is more than a product update — and what it reveals about the industry-wide shift toward unified, AI-ready monetization architectures.
The GLP-1 boom offers a real-time lesson in subscription strategy: access may attract customers, but systems built around outcomes create retention.
Warner Bros. Discovery isn’t just breaking up—it’s reorganizing for growth. Here’s what subscription executives can learn from their structural reset.
Effective September 2, 2025, Massachusetts’ “Unfair and Deceptive Fees” regulation (940 CMR 38.00) bans hidden charges and sets strict standards for subscription trials, auto-renewals, and
Learn from Mark Roth of Cobalt Law about the FTC’s negative option rule, new state laws, and what subscription businesses must do.

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Competing bids for Warner raise new questions over who controls premium IP as antitrust scrutiny and political signals put mega-streaming consolidation to the test
The change requires a paid Plex Pass subscription to stream personal media remotely on Roku, with additional platforms to follow in early 2026.
Regulator alleges Microsoft misled 2.7 million customers by hiding a lower-priced “Classic” option when adding Copilot and raising prices
Los Angeles County accused the streaming platform of failing to comply with California’s automatic renewal laws and must overhaul subscription practices to resolve allegations of
New Cornell-backed research shows how subscription programs influence long-term behavior, shift wallet share, and extend loyalty—even post-churn.

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