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MoviePass and iHeartRadio Offer Joint Three-Month Promotion
Features April 13, 2018
Five on Friday: Referrals, Rules and Rankings
Features
Comcast Expands Partnership with Netflix Subscription Bundles
How-to Articles April 10, 2018
Credit Card Catastrophes: Fraud, Data Breaches, Poor Payment Processing
How-to Articles
Recent FTC Settlement on Deceptive Offers
Industry News April 11, 2018
BMW and Lexus Launching Car Subscription Services
Reports & Research April 11, 2018
STATPACK: E-Commerce Worldwide
Reports & Research April 2, 2018
STATPACK: B2B Marketing Trends
MoviePass and iHeartRadio Offer Joint Three-Month Promotion
Five on Friday: Referrals, Rules and Rankings
Comcast Expands Partnership with Netflix Subscription...
Credit Card Catastrophes: Fraud, Data Breaches, Poor...
Recent FTC Settlement on Deceptive Offers
BMW and Lexus Launching Car Subscription Services
STATPACK: E-Commerce Worldwide
STATPACK: B2B Marketing Trends
Hot Topics
Attend the only conference dedicated to recurring subscription payment success and retention on May 22 in New York.
May 22, 2018
Renewals & Payment Processing
The Check Box: The Growing Need for Auto-Renewal Second Consent
February 20, 2018
Best Practice
The Ad Trap: Why and How B2B Media Should Look to Subscription Revenue
March 8, 2018
Reports & Research
STATPACK: Mobile App Monetization
February 7, 2018
App Subscription
Payments and Profitability: Subscription Payment Trends Impacting Your Bottom Line
January 25, 2018
Renewals & Payment Processing
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Best Practice
Recent FTC Settlement on Deceptive Offers
March 29, 2018
Audience & Demand Generation Conversion Marketing Regulation & Compliance

Subscription marketing offers that include pricing claims such as “Yours for only $95. You save $50” and “Buy One Get One Free” are ubiquitous but unless those pricing claims are strictly true, they can violate Section 5 of the FTC Act. Lisa B. Dubrow, Esq. explains a recent case addressing deceptive pricing claims and provides some guidelines to keep you on the right side of offer compliance.

The Check Box: The Growing Need for Auto-Renewal Second Consent
February 20, 2018

Companies that sell products or services through subscription models need to keep in mind that there are numerous federal and state laws could impact how these models are structured and advertised. With recent legal settlements by major subscription brands as a bell weather, it might be time to revisit your auto-renewal policies and advertising to ensure you are not in danger of being held to these new legal standards. Lisa B. Dubrow, Esq. explains.

Don't Forget To File: DMCA and Safe Harbor
December 4, 2017
Regulation & Compliance Business Operations & IT Communications, PR & Branding

Lisa B. Dubrow, Esq, our Subscription Insider Guide to Subscription Regulation and Compliance and partner at Dubrow & Bhonslay, reminds members of the upcoming deadlines related to the Digital Millennium Copyright Act.

Online Recurring Billing Marketers, Review Your Enrollment Processes Now
December 4, 2017
Regulation & Compliance Auto-renew Subscription Invoiced Subscription

Given the current scrutiny of subscription-based recurring billing programs, particularly in California, marketers should take the time to re-examine their auto-renewal programs. Lisa B. Dubrow, Esq, our Subscription Insider Guide to Subscription Regulation and Compliance and partner at Dubrow & Bhonslay, explains.

Affiliate Marketers Beware: Subscription Businesses are Liable for Affiliate Program Offers
November 28, 2017
Regulation & Compliance Box Subscription

Using affiliate marketers will not give you a pass in creating offers that comply with the law in any negative option sales. Lisa B. Dubrow, Esq., Subscription Insider Guide to Subscription Regulation and Compliance and partner at Dubrow & Bhonslay, explains how and why the FTC is going after large settlements to ensure marketers and advertisers are compliant.

Case Studies
How McClatchy is Transforming to a Digital First Publisher with New Technology and Subscription Management
January 17, 2017
Business Models Advertising Sales Analytics, Testing and Analysis

Like many legacy publishers, the 160-year-old McClatchy Company (NYSE: MNI), the owner of 31 media companies in 28 U.S. markets, is doing a major transformation, moving aggressively over the last several years to become a digital-first company. Instead of fighting a changing tide, McClatchy is making sweeping, long-term changes that are beneficial to the company but also to its readers.

My Subscription Addiction: The Search for the Best Subscription Boxes
September 26, 2016
Box Subscription Consumer (B2C) Auto-renew Subscription

In the summer of 2012, Liz Cadman knew she had a problem. She was addicted to subscription boxes, and she wanted more. She couldn't find the information she wanted online, however, to make smart buying decisions, so she started a blog to talk about subscription boxes. The blog grew into My Subscription Addiction, a full-fledged website dedicated to the discussion of subscription boxes. In four years, the site has exploded in popularity, and she has added additional features including swaps, a discussion forum and more. Learn how My Subscription Addiction started and grew into what it is today.

Story Surprise: Improving Children's Literacy through Subscription Books
March 7, 2016
Box Subscription Paywalls & Pricing Auto-renew Subscription

How can you combine a wholesale book business and a passion for children's literacy to get more books in the hands of kids? With the subscription box model. That's how founder Eric Shmuely made his dream become a reality -- by creating a subscription book service for children.

Does the Micropayment Model Work for Publishing?
January 25, 2016
Micropayments News Content Building Subscription Products

Last year the publishing industry was abuzz with the news that the Winnipeg Free Press was experimenting with a Read Now Pay Later micropayment platform, where readers pay $0.27 (Canadian) per article they have read. Dana Neuts explores how well the first seven months of the strategy has gone.

Readly: Netflix-for-Magazines Focuses on Niche Markets
June 15, 2015
App Subscription Building Subscription Products Business Operations & IT

At just three years old, Readly has experienced rapid growth and is defining success in the digital magazine publishing space. Now offering nearly 1,100 magazines and more than 17,000 issues in 49 countries, learn more about Readly in this exclusive INSIDER Case Study.

Features
Five on Friday: Marketing Trends, Twitter Bots and Top Jobs
April 20, 2018
Communications, PR & Branding Business Operations & IT Subscription Sales

TGIF. You made it to the end of the week! Woo hoo. Kick back, relax and take a few minutes to skim our weekly Five on Friday. In this week’s edition, we bring you top subscription jobs, Pew Research Center shares the latest research on Twitter bots, Ann Handley talks about the trend toward long-form content, Digiday reports on news publishers seeing an influx of subscriptions from an interest in local politics, and Hubspot shares top marketing design trends for 2018.

Five on Friday: Referrals, Rules and Rankings
April 13, 2018
Communications, PR & Branding Regulation & Compliance Online Services & Tools

In this week’s Five on Friday, Cadillac rewards dealers for subscription referrals, the European Union’s portability rules are now in effect, Bark Box plans to avoid standard subscription model problems, Convince and Convert shares ‘must follow’ content optimization rules, and Google updates its core search engine ranking algorithm.

Five on Friday: Marketing Tips, Digital Ads and Standing Out
April 6, 2018
SaaS (Software) Communications, PR & Branding Customer Service

In this week’s Five on Friday, Entrepreneur magazine shares ways to become a standout in the subscription industry, FedTech News tells us why the Army Corps of Engineers is moving toward SaaS, Forbes explores whether the evolution of digital ads will eventually lead to better advertising, PYMNTS.com predicts that subscriptions are the future of fashion, and Tulsa Business & Legal News offers tips on how to effectively use your website as a marketing tool.

Five on Friday: GDPR Prep, Metrics and Subscription Jobs
March 30, 2018
Data Communications, PR & Branding Subscription Sales

Before you settle in to watch the Final Four match-ups this weekend, take a look at this week’s Five on Friday. In today’s edition, MarTech Today offers suggestions for companies who have procrastinated their GDPR preparations, Billboard reports that the U.S. music industry has the highest revenue now than it has in a decade, thanks to subscriptions, Inc.com shares performance metrics every company should be tracking, Shopify suggests tools for managing your Instagram accounts, and last but not least, everyone’s favorite Five on Friday feature – subscription job opportunities!

Five on Friday: Subscription Features, Facebook and Fake News
March 23, 2018
OTT (Video Streaming) Data News Content

Spring has sprung, and if you are stuck inside because of the spring rains, we’ve got some subscription insights to keep you occupied. In this edition of Five on Friday, Facebook steps up its video game to compete with YouTube, Information Week asks ‘how valuable is your data,’ Hubspot shares sales questions to help you identify your customer’s core needs, Google pledges big bucks to support news organizations and to stop fake news, and Deloitte reports that more than half of U.S. households subscribe to a video streaming service.

How-to Articles
How To Handle Credit Card Catastrophes: Fraud, Data Breaches, Poor Payment Processing
April 10, 2018
Renewals & Payment Processing Paywalls & Pricing Retention Marketing

Credit card transactions have topped three and a third TRILLION dollars. With that volume, even a tiny percent of misfires create problems on the order of hundreds of millions of dollars. Companies that depend on card transactions, especially those who depend on recurring payments, need to be proactive in preparing for pitfalls.

Understand A Subscription Payment In Action
October 16, 2017
Renewals & Payment Processing Subscription Technology Building Subscription Products

Understanding how payments work is a key foundation to selecting the right vendors for your subscription or membership business. This guide will help you understand the mechanics of a payment, key terms, and the key players involved from the moment your customer submits a payment to your business, to when the money for that customer’s subscription gets into your bank account.

10 Strategies to Promote Your Subscription Brand with Influencer Marketing
August 25, 2017
Communications, PR & Branding Audience & Demand Generation Subscription Sales

The idea of influencers is not a new one. In fact, they’ve been around for decades, often times in the form of a celebrities as company spokespeople. Remember Brooke Shields and her Calvins? O.J. Simpson for Hertz? William Shatner for Priceline.com? Joe Dimaggio and his Mr. Coffee? Those are all examples of influencers. The marketing world has evolved since then, but instead of having spokespeople, brands, including subscription companies, are now using (paid) influencers to promote and share their products and services. It is a subtler, but more meaningful approach. Let’s take a closer look.

Organic Search for Publishers: How to Build the Content Machine
June 21, 2017
Audience & Demand Generation Business (Industry) Content Consumer-focused Content

In the last part of our series, Organic Search for Publishers, Kevin Novak explains how to create and scale a system for optimizing organic search across editorial, audience development, and other teams to drive readers deeper into a media property, and support revenue creation.

Organic Search for Publishers: The Placement and Use of Keywords and Phrases
June 7, 2017
Audience & Demand Generation Business (Industry) Content Consumer-focused Content

Kevin Novak continues his discussion on how to implement an effective SEO strategy. In part seven of Organic Search for Publishers, he explains where and how to use the keywords and phrases that are important for your business in your content and meta information. Kevin also goes deeper and explains what structured metadata is as well as why and how you should be leveraging that in your publication to more effectively communicate and provide context about your content for search engines.

Industry News
Weekly Subscription News: Politico, Payments and Paid Content
April 21, 2018
Subscription Sales Consumer (B2C) App Subscription

In this week’s subscription headlines, Samsung Pay adds Samsung Rewards to its payment service, another Uber breach reveals 25 million emails were hacked, and experts aren’t impressed with the Facebook-Cambridge Analytica apology tour. Also this week, Digiday reveals that half of Politico Europe’s revenue comes from paid subscriptions, MarketWatch says ESPN’s new subscription service is similar to its previously-free content, and Pivotal Payments announces a new mobile payments platform.

Apple to Launch New Apple News Product as Premium Subscription
April 20, 2018
App Subscription News Content Industry & Product Announcements

A month after disclosing an agreement to buy digital magazine app Texture, Apple (NASDAQ: AAPL) announced plans to create a new premium subscription Apple News product, integrating it with Texture. According to Bloomberg, the goal behind the strategy is to generate new revenue from content and services. Apple is in the process of acquiring Texture for an undisclosed sum. The magazine app, previously called Next Issue, gives subscribers unlimited access to up to 200 magazines for $9.99 a month.

Tronc Lays Off Staff at L.A. Times and Chicago Tribune
April 19, 2018
Business Operations & IT News Content Business Models

Just weeks after journalists from the Los Angeles Times and the Chicago Tribune receive separate honors from the 2017 Investigative Reporters & Editors (IRE) awards, parent-company Tronc announced in an employee meeting that it is laying off dozens of employees because of a change in the company’s business strategy. The layoffs include Tribune Interactive’s L.A.-based video and online content teams, which operated separately from the newspaper.

MoviePass and iHeartRadio Offer Joint Three-Month Promotion
April 18, 2018
App Subscription Music (Audio Streaming) Industry & Product Announcements

Movie and music fans can get two of their favorite forms of entertainment as part of a package for a limited time. At the 2018 Coachella Music Festival & Arts Festival last week, MoviePass and iHeartRadio announced a new, three-month promotion. Through this special deal, new subscribers to both platforms will receive access up to four 2-D movies monthly for three months via MoviePass and an extended, free three-month trial to iHeartRadio’s All Access on demand feature for $9.95 a month, billed quarterly.

TheOneRing.net Is Testing Subscription Model Before New TV Series
April 17, 2018
Online Services & Tools Audience & Demand Generation Building Subscription Products

TheOneRing.net (TORn), the largest fan site of author J.R.R. Tolkien, announced it is beta testing a subscription service in preparation of Amazon Prime’s launch of TORn Prime, an upcoming Lord of the Rings TV series. The site, which boasts more than 8,300 members, hosts discussion boards where members can discuss the author, their favorite books, characters like Frodo, Gandalf and Aragorn, plot lines, top quotes and, of course, the new TV series when it goes live.

On-Demand Webinars
Retention Point: The Single Largest Growth Factor in Your Business
April 11, 2018
Retention Marketing

Do you know how to achieve the "Retention Point" in your business, that moment when your members fall in love with you and become Lifers? In this on-demand seminar, we'll show you why that happens and the exact steps to make it happen more often, on purpose. With one-half of subscription revenue growth coming from retention, understanding how to achieve your own Retention Point can make a big difference in your renewals.

Payments and Profitability: Subscription Payment Trends Impacting Your Bottom Line
January 25, 2018
Renewals & Payment Processing Building Subscription Products Business Operations & IT

If you operate a subscription or membership business – regardless of subscription vertical, industry, consumer focus, or transaction volume – your revenue is impacted by payment trends and market dynamics happening right now. This on-demand online seminar will help you understand payment trends that will impact your business in 2018. it will also walk through the tactics and best-practices subscription merchants should employ to mitigate the negative impact on your profitability from these trends.

Go Beyond Subscription Management to Grow Your SaaS Business
November 8, 2017
Renewals & Payment Processing Retention Marketing SaaS (Software)

One mistake that many SaaS businesses make is thinking that once a subscription management system is in place, they are all set. In this on-demand seminar, we will outline the strategies and tactics that SaaS companies should employ to grow revenue, by keeping customers engaged.

How to Select the Right Subscription Technology
July 20, 2017

When it comes to choosing a subscription management platform for your company, there are many options. Choosing the right technology can be a daunting task. Make the right decision and you are a hero. Make the wrong decision and you are faced with higher costs, mismatched features, or worse. Did you know that when buying technology for your business, 35-50% of the sales go to the vendor who responds first? Crazy? For companies that bought in this manner, they typically experience a 50% greater rate of REGRET about their purchase than companies who used a more thoughtful process

In this on-demand seminar, learn the key questions to ask potential vendors, and your team, when selecting the best subscription platform for your business. Kevin Novak, CEO of 2040 Digital and subscription technology expert and Kathy Greenler Sexton, Publisher of Subscription Insider will discuss: The subscription technology landscape, how to self-assess what your company needs, understanding budget and total cost of ownership, and mapping your budget and team to the best platform for your company.

How to Reduce Subscriber Churn in 14 Days
April 20, 2017
Retention Marketing Audience & Demand Generation Subscription Sales

Before you can generate new subscribers you've got to implement systems to stop your members from quitting. This on-demand seminar is focused on delivering actionable tactics to reduce subscriber churn and increase member lifetime value. Robert Skrob, our Insider Guide to Membership Retention, will walk you through 14 tactics to improve your subscriber and member retention. With all that Robert will discuss, there will be at least one strategy revealed that could be a quick, easy win for you, which could improve your renewal rate within two weeks or less.

Reports & Research
STATPACK: E-Commerce Worldwide
April 11, 2018
Renewals & Payment Processing

This Subscription Insider STATPACK provides statistics and facts on the global online retail e-commerce market. It includes data regarding the global e-commerce market volume as well as information on digital shoppers and consumer spending, as well as mobile commerce and digital payments.

Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis.Download this 124-page PowerPoint with 56 charts and graphs (and three embedded excel charts) to access our trend data and statistics focused on the E-Commerce Worldwide Trends.

STATPACK: B2B Marketing Trends
April 2, 2018
Audience & Demand Generation Conversion Marketing Retention Marketing

Marketing Business-to-Business (B2B) information, data and services businesses are very different than consumer marketing. The challenge is, much of the data focused on marketing is consumer focused. Not anymore. This Subscription Insider STATPACK provides trends for B2B marketing, its leaders, plus B2B marketing strategy and effectiveness trends. Most absolutely shocking stat to us? Only 39% of B2B companies have a formal marketing plan … in 2018!

Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis. Download this 78-page PowerPoint with 34 charts and graphs to access our trend data and statistics focused on B2B Marketing Trends.

STATPACK: Advertising Market in the U.S.
March 13, 2018
Advertising Sales Audience & Demand Generation Industry Stats & Benchmarks

The Advertising Market in the U.S. is growing. Not surprisingly, digital advertising growth is leading all other advertising channels, with print and TV growth rates are lagging behind all others. This Subscription Insider STATPACK provides overall advertising industry market trends plus advertising effectiveness & response data. Perfect for understanding if you are a marketer advertising your subscription product or service or a publisher with an advertising line of revenue in addition to subscriptions. We also present statistical information and trends for TV, Radio, Newspapers, Magazines, Out of Home, Cinema, and Digital Advertising.

Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis. Download the 222-page PowerPoint with 201 charts and graphs (and five embedded excel charts) to access our trend data and statistics focused on the advertising market in the U.S.

The Ad Trap: Why and How B2B Media Should Look to Subscription Revenue
March 8, 2018

In the age of the Internet, and especially since the Great Recession of 2008, the value proposition of print advertising has faded, only partly replaced by online digital advertising, and even that seems shaky. Instead, some media companies and information publishers are looking at ways to monetize their audience directly with the option to subscribe to new, premium products that may replace or co-exist beside legacy magazines.

STATPACK: Millennial Consumer Goods and Shopping Behavior
March 6, 2018

Millennials are expended to spend $1.4 Trillion on consumer goods in the U.S. by 2020, a staggering amount and a market opportunity for any subscription company targeting them. This Subscription Insider STATPACK provides statistical information and trends about consumer goods and general shopping behavior among Millennials in the United States including Millennial behavior focused on apparel, beauty and personal care, and online shopping behavior.

Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis. Download the 55-page PowerPoint with 23 charts and graphs to access our trend data and statistics focused on Millennial consumer goods and shopping behavior.

Sample Library
Declined Payment Notification: Three Approaches
September 6, 2016
Renewals & Payment Processing Retention Marketing Auto-renew Subscription

Not all failed recurring payments can be “saved” with an Account Updater update. Failed payments can be for a variety of reasons from cancelled cards, cards opted-out of Account Updater services, or declined transactions due to credit limit issues. In this sample, we show three very different approaches to notifying subscribers about a declined payment and requesting updated payment information. (Plus, a bonus at the end, Subscription Insider’s own notice!) 

Getting Your Subscribers to Update Payment Information: Three Approaches
September 6, 2016
Renewals & Payment Processing Retention Marketing Auto-renew Subscription

Are you receiving more alerts notifying you of expiring cards? We have and frankly, it’s no surprise with the increase in the volume of payment cards that been reissued. Without that updated payment information, subscribers and members will not get renewed successfully. In this sample, we show you real examples of payment card update notices from three separate companies, with three very different approaches to getting their subscribers to update their payment information. Plus, a bonus, Subscription Insider’s own notice!

ABC Mouse's Enthusiasm for Email Promotional Offers
March 21, 2016
Conversion Marketing Audience & Demand Generation Auto-renew Subscription

ABC Mouse Early Learning Academy is an award-winning, subscription-based site/mobile app that uses email promotions to acquire subscribers. In this Sample, we walk through their promotional email campaign and offers. Are they sending too many promotions? Are they effective? You be the judge.

Sports-Themed Subscription Offer Pages
March 14, 2016
Conversion Marketing Audience & Demand Generation Consumer (B2C)

You may not be a sports fan, per se, but everyone plays games, whether it's chess, checkers or Thursday nights down at the local bridge club. We took a look at three sports-themed businesses offering subscriptions to see how well (or not) they are converting visitors into subscribers.

Are Snarky Opt-out Messages Worth it? You be the Judge
September 16, 2015
Audience & Demand Generation Business Models

Many subscription sites are using some lighthearted copy that borders on passive-aggression. Is this an effective tactic? What do you think?

Tools, Check Lists & Calculators
The Definitive Guide to Secondary Market Research Sources
November 22, 2016
Building Subscription Products Audience & Demand Generation Industry Stats & Benchmarks

Starting your search for research and data to support your business plan, product research, customer segmentation or data for your next presentation to investors, employees or conference? Beyond any primary research you will be doing, you will need access to third party data for segmentation, validation and an understanding of your market. Subscription Insider's Definitive List of Secondary Market Research Sources lists literally hundreds of data sets for your research. Our definitive list includes business, consumer and government data. Use it for marketing, competitive research, market data and more. It includes easy-to-use data and not so easy-to-use data accessible via APIs.

How to Measure Retention Rate: Excel Workbook and Guide
October 11, 2016
Analytics, Testing and Analysis Retention Marketing Audience & Demand Generation

Understanding the difference between your most valuable customers and those that will not renew, is like separating out the wheat seeds from all the wheat chaff at harvest time. It will take the right tools and tactics to maximize renewal rates. Subscription Insider's Retention Workbook (Excel) will help you track the retention performance by key drivers in your business, turning your data into both a summary and a detailed retention report that you can use to manage your retention.

25 Subscription Management and Billing Platforms that support Account Updater Services
June 22, 2016
Subscription Technology Renewals & Payment Processing Business Operations & IT

Does your subscription management or billing platform connect you to Account Updater — a service offered by Visa, MasterCard, Discover and more recently, American Express — that provides updated payment card information to help merchants manage involuntary churn issues? With this directory of 25 subscription management and billing platforms that support account updater services, you'll be able to create a short list of vendor contenders for your subscription business based on applicable industry experience, existing customers, payment gateways and processors supported, as well as pricing.

Subscription Business Financial Model
March 6, 2016
Financial Performance & Reporting Business Models Audience & Demand Generation

This extremely detailed subscription & membership financial model was developed as a tool for would-be subscription businesses who either are planning a new launch or an acquisition. It may also be useful for current publishers who are doing a minimum of marketing and who want to see how their cash flow might change if they ramp up marketing and/or ancillary product offers. Its purpose is educational and inspirational rather than strictly predictive . Everyone's business is slightly different, so it was impossible for us to create an easy-to-use model that would work with enormous accuracy for all. However, if you've not modelled this type of business extensively before, you'll learn a great deal from it!

Inside Metrics: Subscription Retention Workbook (Part III)
May 8, 2015
Financial Performance & Reporting Retention Marketing Analytics, Testing and Analysis

Effective monitoring of subscriber retention is the result of understanding retention opportunities and trends, tracking attrition patterns, developing a tracking methodology, and applying those metrics in order to manage your retention business more effectively. Use this excel workbook to track and manage your subscribers and members.

What's New
  • Weekly Subscription News: Politico, Payments and Paid Content
    Industry News April 21, 2018
  • Five on Friday: Marketing Trends, Twitter Bots and Top Jobs
    Features April 20, 2018
  • Apple to Launch New Apple News Product as Premium Subscription
    Industry News April 20, 2018
  • Tronc Lays Off Staff at L.A. Times and Chicago Tribune
    Industry News April 19, 2018
  • MoviePass and iHeartRadio Offer Joint Three-Month Promotion
    Industry News April 18, 2018
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