Lisa B. Dubrow, Esq, our Subscription Insider Guide to Subscription Regulation and Compliance and partner at Dubrow & Bhonslay, reminds members of the upcoming deadlines related to the Digital Millennium Copyright Act.
Given the current scrutiny of subscription-based recurring billing programs, particularly in California, marketers should take the time to re-examine their auto-renewal programs. Lisa B. Dubrow, Esq, our Subscription Insider Guide to Subscription Regulation and Compliance and partner at Dubrow & Bhonslay, explains.
Using affiliate marketers will not give you a pass in creating offers that comply with the law in any negative option sales. Lisa B. Dubrow, Esq., Subscription Insider Guide to Subscription Regulation and Compliance and partner at Dubrow & Bhonslay, explains how and why the FTC is going after large settlements to ensure marketers and advertisers are compliant.
As marketers, you need to support all advertising claims. However, sometimes a claim might appear ambiguous and therefore you might conclude it is not necessary to support. Because food boxes are so popular now we thought we would report on a claim made by a food manufacturer where the definition of “local” was one focus of the case.
On September 28th, California’s governor signed into law new requirements for subscription and membership companies with negative option plans. Lisa B. Dubrow, Esq., Subscription Insider Guide to Subscription Regulation and Compliance and partner at Dubrow & Bhonslay, explains.
Like many legacy publishers, the 160-year-old McClatchy Company (NYSE: MNI), the owner of 31 media companies in 28 U.S. markets, is doing a major transformation, moving aggressively over the last several years to become a digital-first company. Instead of fighting a changing tide, McClatchy is making sweeping, long-term changes that are beneficial to the company but also to its readers.
In the summer of 2012, Liz Cadman knew she had a problem. She was addicted to subscription boxes, and she wanted more. She couldn't find the information she wanted online, however, to make smart buying decisions, so she started a blog to talk about subscription boxes. The blog grew into My Subscription Addiction, a full-fledged website dedicated to the discussion of subscription boxes. In four years, the site has exploded in popularity, and she has added additional features including swaps, a discussion forum and more. Learn how My Subscription Addiction started and grew into what it is today.
How can you combine a wholesale book business and a passion for children's literacy to get more books in the hands of kids? With the subscription box model. That's how founder Eric Shmuely made his dream become a reality -- by creating a subscription book service for children.
Last year the publishing industry was abuzz with the news that the Winnipeg Free Press was experimenting with a Read Now Pay Later micropayment platform, where readers pay $0.27 (Canadian) per article they have read. Dana Neuts explores how well the first seven months of the strategy has gone.
At just three years old, Readly has experienced rapid growth and is defining success in the digital magazine publishing space. Now offering nearly 1,100 magazines and more than 17,000 issues in 49 countries, learn more about Readly in this exclusive INSIDER Case Study.
In this week’s Five on Friday, Pet Product News explains the growing trend of high-quality, direct-to-consumer pet food subscriptions, the American Press Institute reports on the three types of news subscribers, 2Checkout, formerly Avangate, shares features and updates included in its winter 2017 software release, Marketing Land discusses why the end of Google’s First Click Free policy will give publishers the ability to regain control of monetization strategies, and Admiral releases new self-serve plans and a platform for adblocking revenue recovery.
Russell Perkins, Subscription Insider guide to data publishing strategy and Managing Director of InfoCommerce Group, explores the recent Courtroom Insight pivot and why he believes the company will ultimately be able to offer the original data it originally tried to provide.
In this week’s Five on Friday, IoT for All explores six key factors when considering the subscription model, Verifi offers tips for merchants to identify fraud and prevent chargebacks, SIIA breaks the news that regulators have proposed significant rate increases to postal rates (ouch!), the CMO Club and Conversant share ways to win customers with technology, and, in ad blocking news, Ars Technica tells us about Google Chrome’s plans to block auto-play videos in January 2018.
Congrats – you made it to the end of the week! We’re here to kick off the weekend with your weekly dose of subscription news and ideas. In this week’s Five on Friday, LinkedIn posts top subscription jobs, Fast Company explains how the Washington Post has become a software company, we share five time management techniques to get you through the holidays, Media Post talks about new paywalls popping up, and Wordstream gives us fun and festive holiday marketing ideas.
In keeping with the theme of Thanksgiving, this week’s Five on Friday is a bit on the meaty side. In this week’s edition, Poynter’s Melody Kramer shares tips for ensuring your subscription website is accessible to disabled customers and prospects, the Washington Post reports on a possible rollback by the FCC of net neutrality rules, we offer resources on Europe’s General Data Protection Regulation which goes into effect May 2018, Crain’s Chicago Business cuts out comments, and Slate banks on the three-legged stool for success – membership, redesign and a better ad experience.
Understanding how payments work is a key foundation to selecting the right vendors for your subscription or membership business. This guide will help you understand the mechanics of a payment, key terms, and the key players involved from the moment your customer submits a payment to your business, to when the money for that customer’s subscription gets into your bank account.
The idea of influencers is not a new one. In fact, they’ve been around for decades, often times in the form of a celebrities as company spokespeople. Remember Brooke Shields and her Calvins? O.J. Simpson for Hertz? William Shatner for Priceline.com? Joe Dimaggio and his Mr. Coffee? Those are all examples of influencers. The marketing world has evolved since then, but instead of having spokespeople, brands, including subscription companies, are now using (paid) influencers to promote and share their products and services. It is a subtler, but more meaningful approach. Let’s take a closer look.
In the last part of our series, Organic Search for Publishers, Kevin Novak explains how to create and scale a system for optimizing organic search across editorial, audience development, and other teams to drive readers deeper into a media property, and support revenue creation.
Kevin Novak continues his discussion on how to implement an effective SEO strategy. In part seven of Organic Search for Publishers, he explains where and how to use the keywords and phrases that are important for your business in your content and meta information. Kevin also goes deeper and explains what structured metadata is as well as why and how you should be leveraging that in your publication to more effectively communicate and provide context about your content for search engines.
Kevin Novak continues his discussion on how to implement an effective SEO strategy. In part six of Organic Search for Publishers, he explains and demonstrates the tools every editorial, marketing, and audience development team should use when determining what keywords will be used as part of their organic search strategy.
As the holidays draw closer, the subscription economy is abuzz with discounted products and services, promotional offers and plans for the New Year. Here are other subscription stories in the news this week: Time Warner’s HBO hits its highest quarterly growth in 13 years, the Android Guys say Google’s Play Store will win the battle of the app store, and data reveals that publishers are buying more facetime on Facebook. We’re also reading about taxing Netflix, profitability for Spotify and ThredUp subscription boxes.
‘We messed up.’ That was Patreon CEO Jack Conte’s response to creators who balked after the company announced new changes to their fee structure last week which, creators said, would result in the loss of patrons who make small contributions. Under the new fee structure, Patreon planned to replace its existing 5 percent cut plus third-party payment processing fees with a 2.9 percent fee structure plus a $0.35 fee per pledge to be passed on to patrons, effective December 18.
Yesterday T-Mobile president and CEO John Legere announced that T-Mobile is going to ‘un-carrier’ TV in 2018, the company’s next phase in its mobile video strategy. According to the announcement, the Bellevue, Washington-based wireless carrier has agreed to acquire TV technology company Layer3TV, Inc. and work with them to create a disruptive, new online TV service for T-Mobile.
Apple might not have been wearing a red velvet, fur-lined suit, but on Monday the tech giant played Santa Claus, giving developers access to new subscription features in the App Store. The new features include introductory pricing and limited-time free trials on auto-renewable app subscriptions, reports Apple Insider. The goal is to help developers attract – and keep – new customers.
JCPenney is leveraging its big and tall customer base in partnership with Bombfell to create a subscription box for men called the Big & Tall Box, reports The Dallas News. Similar to Stitch Fix and Nordstrom’s Trunk Club, JCPenney’s new subscription service helps men create everything from office attire and polished looks to activewear and casual clothes with the assistance of a personal stylist. The companies have not disclosed the terms of their partnership.
One mistake that many SaaS businesses make is thinking that once a subscription management system is in place, they are all set. In this on-demand seminar, we will outline the strategies and tactics that SaaS companies should employ to grow revenue, by keeping customers engaged.
When it comes to choosing a subscription management platform for your company, there are many options. Choosing the right technology can be a daunting task. Make the right decision and you are a hero. Make the wrong decision and you are faced with higher costs, mismatched features, or worse. Did you know that when buying technology for your business, 35-50% of the sales go to the vendor who responds first? Crazy? For companies that bought in this manner, they typically experience a 50% greater rate of REGRET about their purchase than companies who used a more thoughtful process
In this on-demand seminar, learn the key questions to ask potential vendors, and your team, when selecting the best subscription platform for your business. Kevin Novak, CEO of 2040 Digital and subscription technology expert and Kathy Greenler Sexton, Publisher of Subscription Insider will discuss: The subscription technology landscape, how to self-assess what your company needs, understanding budget and total cost of ownership, and mapping your budget and team to the best platform for your company.
Before you can generate new subscribers you've got to implement systems to stop your members from quitting. This on-demand seminar is focused on delivering actionable tactics to reduce subscriber churn and increase member lifetime value. Robert Skrob, our Insider Guide to Membership Retention, will walk you through 14 tactics to improve your subscriber and member retention. With all that Robert will discuss, there will be at least one strategy revealed that could be a quick, easy win for you, which could improve your renewal rate within two weeks or less.
Learn how to maximize SaaS and software retention rates. During this on-demand seminar, Adriana Iordan—expert in global eCommerce and payments and Chief Product Officer at Avangate—will teach attendees why SaaS subscription businesses face unique customer retention challenges and how to handle them. This session includes benchmark data, best practice tactics, and three separate case studies to help you learn how to overcome the unique challenges SaaS recurring businesses face.
Revenue signals go way beyond renewal and churn KPIs. In order to maximize potential revenue, you need to get under the hood of your subscription product or service to understand revenue-related data. These “revenue signals” are in your billing, product, and customer data and they show where your subscription business is at risk for lower revenue or where you losing potential revenue opportunities. In this on-demand seminar, you will learn what to look at in your own data and analytics, what learnings you can glean from each revenue signal, what actions your subscription business should think about taking, and most importantly, the revenue impact of acting or not acting on each signal.
Gone are the days when checking a "include mobile" box in your online ad buy was the extent of your mobile marketing strategy. Mobile Marketing today is an essential and separate channel for effective marketers in the U.S.
In this Subscription Insider STATPACK, we examine Mobile Marketing budget and tactics, metrics and challenges, effectiveness, the consumer perspective, the marketer perspective and advertising spending trends. Download the 93-page PowerPoint with 40 charts and graphs to access all the data you need to inform your own company’s mobile marketing strategy and performance.
Amazon is now showing interest in becoming a prescription drug provider. CVS has offered to acquire healthcare giant Aetna. As these behemoths step, none-too-lightly, into new healthcare markets, what effect will they have on healthcare subscription providers and practices?
Content Marketing is used by over 90% of marketers in the U.S. Unless you have been working under a rock, Content Marketing is big. Its triple-digit revenues growth is no accident as Content Marketing is a proven strategy for driving leads and revenues. In this Subscription Insider STATPACK, we examine Content Marketing revenues, budgets, familiarity and use in the U.S. We look at Content Marketing trend data from the marketing perspective, the consumer perspective as well as data on goals, tactics and its effectiveness. All the data you can use to inform your own company’s content marketing strategy and performance. Download the 96-page PowerPoint with 42 charts and graphs, with one embedded excel workbook to access all the research and data.
Paid content is continually evolving, from consumer usage, attitudes, and preferred payment methods to segments of the paid content industry still adopting digital subscriptions. In this Subscription Insider STATPACK, understand it all as we look at Paid Content. We examine paid content trends, format, revenue. Also, we include trend data on e-publishing, periodical publishing, consumer magazines, newspapers, digital subscriptions, audience profiles and consumption as well as consumer preferences and behaviors such as payment methods, devices, and attitudes. Download the 98-page PowerPoint with 35 charts and graphs, with two embedded excel workbooks to access all the research and data.
Giving Tuesday is a new holiday, the Tuesday after Thanksgiving, that encourages donations, especially online. That’s a great way to inspire donors, but for continuing engagement that builds relationships and leads to recurring donations, treat charitable givers as do subscription companies -- build an ongoing relationship that provides value to donors and gives them the feeling that their donations are a value proposition.
Not all failed recurring payments can be “saved” with an Account Updater update. Failed payments can be for a variety of reasons from cancelled cards, cards opted-out of Account Updater services, or declined transactions due to credit limit issues. In this sample, we show three very different approaches to notifying subscribers about a declined payment and requesting updated payment information. (Plus, a bonus at the end, Subscription Insider’s own notice!)
Are you receiving more alerts notifying you of expiring cards? We have and frankly, it’s no surprise with the increase in the volume of payment cards that been reissued. Without that updated payment information, subscribers and members will not get renewed successfully. In this sample, we show you real examples of payment card update notices from three separate companies, with three very different approaches to getting their subscribers to update their payment information. Plus, a bonus, Subscription Insider’s own notice!
ABC Mouse Early Learning Academy is an award-winning, subscription-based site/mobile app that uses email promotions to acquire subscribers. In this Sample, we walk through their promotional email campaign and offers. Are they sending too many promotions? Are they effective? You be the judge.
You may not be a sports fan, per se, but everyone plays games, whether it's chess, checkers or Thursday nights down at the local bridge club. We took a look at three sports-themed businesses offering subscriptions to see how well (or not) they are converting visitors into subscribers.
Many subscription sites are using some lighthearted copy that borders on passive-aggression. Is this an effective tactic? What do you think?
Starting your search for research and data to support your business plan, product research, customer segmentation or data for your next presentation to investors, employees or conference? Beyond any primary research you will be doing, you will need access to third party data for segmentation, validation and an understanding of your market. Subscription Insider's Definitive List of Secondary Market Research Sources lists literally hundreds of data sets for your research. Our definitive list includes business, consumer and government data. Use it for marketing, competitive research, market data and more. It includes easy-to-use data and not so easy-to-use data accessible via APIs.
Understanding the difference between your most valuable customers and those that will not renew, is like separating out the wheat seeds from all the wheat chaff at harvest time. It will take the right tools and tactics to maximize renewal rates. Subscription Insider's Retention Workbook (Excel) will help you track the retention performance by key drivers in your business, turning your data into both a summary and a detailed retention report that you can use to manage your retention.
Does your subscription management or billing platform connect you to Account Updater — a service offered by Visa, MasterCard, Discover and more recently, American Express — that provides updated payment card information to help merchants manage involuntary churn issues? With this directory of 25 subscription management and billing platforms that support account updater services, you'll be able to create a short list of vendor contenders for your subscription business based on applicable industry experience, existing customers, payment gateways and processors supported, as well as pricing.
This extremely detailed subscription & membership financial model was developed as a tool for would-be subscription businesses who either are planning a new launch or an acquisition. It may also be useful for current publishers who are doing a minimum of marketing and who want to see how their cash flow might change if they ramp up marketing and/or ancillary product offers. Its purpose is educational and inspirational rather than strictly predictive . Everyone's business is slightly different, so it was impossible for us to create an easy-to-use model that would work with enormous accuracy for all. However, if you've not modelled this type of business extensively before, you'll learn a great deal from it!
Effective monitoring of subscriber retention is the result of understanding retention opportunities and trends, tracking attrition patterns, developing a tracking methodology, and applying those metrics in order to manage your retention business more effectively. Use this excel workbook to track and manage your subscribers and members.
- Weekly Subscription News: Data, Deals and Disney
Industry News December 16, 2017
- Patreon Rethinks New Fee Structure After Creators Balk
Industry News December 15, 2017
- Five on Friday: Meal Kits for Dogs, First Click Free and News Subscribers
Features December 15, 2017
- T-Mobile to Acquire Layer3 TV and Launch Online TV Service in 2018
Industry News December 14, 2017
- Developers Get Access to New Subscription Features in App Store
Industry News December 13, 2017