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Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton

Reuters Rolls Out $1-a-Week Digital Subscriptions After Three-Year Delay in Competitive News Market

Business Media and Publishing, Consumer Media and Publishing, Industry Announcements, News, Paywall /

Reuters’ decision to set its subscription price at $1 a week is a strategic move to attract a broader audience in an oversaturated market. The plan aims to expand globally, starting in Canada.

Reuters Rolls Out $1-a-Week Digital Subscriptions After Three-Year Delay in Competitive News Market Read More »

How the Payment Experience of Your Subscribers Drives Retention (and Revenue)

Auto-renew Subscription, Best Practice and How To, Business Operations, Invoiced Subscription, On-Demand Webinars, Payment Processing, Product Development, Start Here, Subscriber Only, Subscriber Retention, Technology /

Learn how to address payment experience-related issues to transform customer relationships, reduce churn, lower costs, and increase lifetime value.

How the Payment Experience of Your Subscribers Drives Retention (and Revenue) Read More »

How to Create a Successful Subscription Upselling and Cross-Selling Strategy

Assocations, Business Media and Publishing, Business Services, Business Strategy, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, Newsletters, Product Development, SaaS and Cloud Services, Start Here, Subscriber Only, Subscription Apps, Subscription Boxes, Subscription Gaming /

Upselling and cross-selling are powerhouse strategies for subscription businesses that want to increase revenue and offer more value to their customers.

How to Create a Successful Subscription Upselling and Cross-Selling Strategy Read More »

HBO max logo on smartphone screen.

Warner Bros. Discovery Expects Over 6 Million New Max Subscribers in Q3 Amid International Expansion and Strategic Bundles

Direct-to-Consumer, Entertainment and Streaming, Industry Announcements, News /

CEO David Zaslav anticipates strong subscriber growth for Max through global reach, strategic partnerships, and bundling with Disney+ and Hulu, as Warner Bros. Discovery eyes sustainable streaming dominance.

Warner Bros. Discovery Expects Over 6 Million New Max Subscribers in Q3 Amid International Expansion and Strategic Bundles Read More »